Social Media-Agenda Setting – Einsatz Sozialer Medien in der Öffentlichkeitsarbeit des DOSB

2016 ◽  
pp. 211-229
Author(s):  
Jens Behler ◽  
Christoph G. Grimmer
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Media Agenda ◽  
Social Media Agenda Setting

Agendamelding

2019 ◽  
Vol 3 (2) ◽  
pp. 139-164 ◽  
Author(s):  
Milad Minooie
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Traditional Media ◽  
Media Agenda ◽  
Public Agenda ◽  
The Social ◽  
Coherent Picture ◽  
Personal Agenda ◽  
Social Media Agenda Setting

Abstract The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal agenda to form a coherent picture of society. To that end, the contributions of the traditional media agenda, the social media agenda, and the personal agenda of Iranian audiences to their public agenda are independently measured and compared against values predicted by theory. The findings indicate a strong social media agenda-setting effect in Iran (ρ = .83, p < .05) and a weak, non-significant traditional media agenda-setting effect (ρ = .28, p = .48). On average, actual contributions closely mirror values predicted by theory, suggesting that agendamelding is a viable theory for studying the audience-media relationship.

scholarly journals Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan

2020 ◽  
Vol Volume 4 (Issue 2) ◽  
pp. 478-496
Author(s):  
Farrukh Shahzad ◽  
Prof. Dr. Syed Abdul Siraj
Keyword(s):  
Social Media ◽  
News Media ◽  
Agenda Setting ◽  
News Coverage ◽  
Electronic Media ◽  
Analysis Method ◽  
Traditional Media ◽  
Media Agenda ◽  
Content Analysis Method ◽  
Lagged Correlation

Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the inter-media agenda setting influence between Twitter agendas and of ARY news agendas. Aggregate findings of cross-lagged correlation reveal a clear agenda setting influence of Twitter on ARY news coverage agenda about Farishta murder case. The results of the study suggest that Twitter has the capability to influence broadcast agendas of television in Pakistan

scholarly journals Agenda Setting Penyebaran Hoaks di Media Sosial

2019 ◽  
Vol 22 (2) ◽  
pp. 155-168
Author(s):  
Christiany Juditha
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Agenda Setting ◽  
Presidential Candidate ◽  
Quantitative Content Analysis ◽  
Presidential Candidates ◽  
Media Agenda ◽  
Quantitative Content ◽  
Election Process ◽  
The Media

The purpose of this study is to get an overview of the agenda-setting for the spread of hoax on social media. The method used is quantitative content analysis. The results found that there were three themes of the most prominent hoax issues, namely politics, health, and governance issues. In this case, the media setting agenda on hoax was formed by the users of social media itself. Hoax themes about politics such as Elections have increased in a certain period because social media users or netizens have relatively the same concentration and attention about it. There have also been attempts by certain parties to neutralize a theme hoax for a specific purpose, such as to overthrow each presidential candidate who is fighting in the Election process, including to topple incumbent presidential candidates who are still in power. Likewise, with a content hoax, the media agenda formed on social media represents the interests of netizens. Even in health hoax content that includes the most hoax content, the agenda of social media settings is built because netizens consider the content important to be immediately known by other audiences regardless of whether or not the content is true.

A matter of conflict: How events and parties shape the news coverage of EU affairs

2016 ◽  
Vol 17 (4) ◽  
pp. 593-615 ◽  
Author(s):  
Isabelle Guinaudeau ◽  
Anna M Palau
Keyword(s):  
Political Parties ◽  
Agenda Setting ◽  
News Coverage ◽  
Time Series Models ◽  
Monthly Data ◽  
Media Agenda ◽  
The Media ◽  
Term Analysis ◽  
The Eu

This article argues that external factors of EU coverage in the media need to be reassessed against domestic factors, in particular how parties modulate media attention to EU affairs. We explain which parties may set the EU on the media agenda, and how parties interact with events depending on the level of conflict over EU issues. Drawing on the first long-term analysis of partisan agenda-setting of EU affairs in the media – based on ARIMA time-series models of monthly data collected for six newspapers from 1990 to 2015 – we determine the scale of partisan agenda-setting and find partial support for our model. Political parties do not face the intrusion of EU issues, but some of them are actively involved in this process.

scholarly journals The Clickwrap: A Political Economic Mechanism for Manufacturing Consent on Social Media

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Jonathan A. Obar ◽  
Anne Oeldorf-Hirsch
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Survey Analysis ◽  
User Interactions ◽  
Qualitative Survey ◽  
Media Services ◽  
Social Media Service ◽  
Political Economic ◽  
Economic Function

The clickwrap is a digital prompt that facilitates consent processes by affording users the opportunity to quickly accept or reject digital media policies. A qualitative survey analysis was conducted ( N = 513), assessing user interactions with the consent materials of a fictitious social media service, NameDrop. Findings suggest that clickwraps serve a political economic function by facilitating the circumvention of consent materials. Herman and Chomsky’s notion of the “buying mood” guides the analysis to analogize how social media maintain flow to monetized sections of services while diverting attention from policies that might encourage dissent. Clickwraps accomplish this through an agenda-setting function whereby prompts encouraging circumvention are made more prominent than policy links. Results emphasize that clickwraps discourage engagement with privacy and reputation protections by suggesting that consent materials are unimportant, contributing to the normalization of this circumvention. The assertion that clickwraps serve a political economic function suggests that capitalist methods of production are successfully being integrated into social media services and have the ability to manufacture consent.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

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