Encouragement of Local Stationary Retail Trade with the Help of Local Online Marketplaces

Author(s):  
Julia Naskrent ◽  
Jonas Vierschilling
Author(s):  
Mikhail Monakhov ◽  
Yuri Monakhov ◽  
Andrey Viktorovich Telny

In e-commerce, buyers do not have enough information about the products and services provided. In some industries, retail trade has been completely supplanted; offline trading floors have become essentially pick-up points. Therefore, online marketplaces have a disruptive effect on traditional trade. Features of the online environment often encourage consumers to take additional risks (e.g., to buy a product or service having only its virtual representation available). A system of trust is formed to streamline the virtual interaction of sellers with buyers and stimulate regulations in the purchase/sale, since the usual regulatory mechanisms and rights do not work here. The electronic market in general can break down. Such a problem can be eliminated by introducing mechanisms of trust and reputation of buyers and sellers to each other. The chapter provides an overview of the ways of presenting and processing information in the systems of reputation and trust that function on online trading sites on the social networks of the internet.


The study presents in general terms the changes and trends that have emerged in the last decade and concern sales model implementation in companies operating on the Ukrainian consumer market. The presented trends influence on the above-mentioned entities` behavior model from the perspective of using certain operational and strategic management tools is analyzed. The reasons for shifting priorities in the relations development within the structure of vertically integrated and vertically located entities with an eye to the realities of the consumer market new paradigm are indicated. The demand development features in the new conditions and changes that have occurred in the consumers` actions, as well as the accompanying prospects for the development of the consumer-expected competencies of the seller are highlighted. The facts of brand-new marketing and logistics practice dissemination are presented. This is about such a modern method of implementing sales competencies as sales through multi-channel retail networks and supply chains. The influence of new logistics and marketing tools on the nature of competitive relations within the studied market boundaries is also described. The reasons for the need to include new trade relations development trends in the program of scientific and methodological development of logistics and marketing strategies are revealed. As a result, the necessity of performing the conceptual and categorical apparatus synthesis for further research of e-Commerce practice is revealed and indicated. Based on the results obtained at the current stage, a system of indicators was established in order to identify the differences between the traditional single-channel sales methodology and the features of multi-channel supply chain management. When developing this system, it was decided to divide the indicators by their functional characteristics. To achieve the goal set in this study, the selection of indicators was focused on the logistics component of single- and multi-channel supply chains. The resulting indicators system was used to perform a comparative analysis of the mentioned supply chains. Along with the direct results presented in the manuscript, the analysis allowed us to describe in general terms the differences between traditional stationary retail trade and trade using information technology tools. Among other things, the analysis of scientific sources on this topic allowed us to come to some conclusions about the advantages of using multi-channel sales systems.


Author(s):  
Atilla Wohllebe ◽  
Phyllis Dirrler ◽  
Szilárd Podruzsik

With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade. Many retailers are therefore looking for ways to use mobile apps to attract new customers or retain existing ones. With the growing number of mobile apps in the app marketplaces, the sustainable loyalty of app users is becoming an increasing challenge. For retailers, the question arises as to which determinants influence consumer acceptance of mobile apps in retail. From an initial 44,800 search results at Google Scholar, 18 scientific papers are analyzed in a qualitative synthesis by means of a systematic review based on the PRISMA schema. In general, perceived value, practical benefits and user-friendliness are identified as determinants. In addition, the importance of linking the mobile app to the stationary POS and the function of mobile apps in retail more as digital shopping assistants and less as online stores is highlighted. The retailer who publishes the app itself also plays an important role in the consumer acceptance of the app.


2011 ◽  
pp. 19-33
Author(s):  
A. Oleinik

The article deals with the issues of political and economic power as well as their constellation on the market. The theory of public choice and the theory of public contract are confronted with an approach centered on the power triad. If structured in the power triad, interactions among states representatives, businesses with structural advantages and businesses without structural advantages allow capturing administrative rents. The political power of the ruling elites coexists with economic power of certain members of the business community. The situation in the oil and gas industry, the retail trade and the road construction and operation industry in Russia illustrates key moments in the proposed analysis.


1951 ◽  
Vol 7 (2) ◽  
pp. 105-115
Author(s):  
Walter A. Crow
Keyword(s):  

2020 ◽  
Vol 19 (6) ◽  
pp. 1133-1153
Author(s):  
A.T. Kozinova

Subject. The article deals with econometric analysis of retail turnover in Russia and its relationship with macroeconomic indicators, like real disposable household income, consumer prices, etc. Objectives. The purpose is to create effective models to analyze the retail turnover in Russia and its relationship with other macroeconomic indicators, taking into account the existence of periods of economic instability. Methods. I apply correlation and regression methods to analyze statistics. To quantify changes in the retail turnover of Russia during the periods of economic instability, I use dummy variables. Results. The Russia’s retail trade turnover index had a reverse and moderate relationship with the consumer price index, direct and strong relationship with the indices of real disposable household income and imports, direct relationship with the manufacturing index. I offer statistically significant regression models of Russia’s retail turnover with the said macroeconomic indicators. Conclusions. The main advantage of models of retail turnover that are built using a large number of observations is a greater number of simultaneously considered factors. The quantitative assessment of retail turnover elasticity by consumer prices confirms the need for inflation targeting by the Central Bank of the Russian Federation. The higher elasticity of retail turnover in manufacturing as compared with the imports denotes the importance of import substitution policy.


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