ANALYSIS OF MODERN SOCIO-PSYCHOLOGICAL STAFF MANAGEMENT METHODS

The article focuses on the analysis of modern socio-psychological management methods. The study revealed the essence of social and psychological management methods, their structural features, the dual connection between the enterprise state development and application of social and psychological influence on labor. The conceptual and categorical basis of enterprise socio-psychological climate was formed. Based on the applied approach, the level of needed socio-psychological methods practical application on enterprise management was established. It allows to increase staff efficiency and effectiveness through environmental management and focus on staff needs. There were defined the shifting trends of the central analysis categories in enterprise management from "human capital" to "human value". The classification model of social and psychological of tools influenced on the personnel was formed. There were formed the main markers of socio-psychological leader behavior in his result focused, ability to form a working team and a favorable psychological team climate. There was proposed thr gradual step-by-step innovations integration into personnel enterprise management maked from the standpoint of psychological and social adjustment employees’ behavior. Emphasis were placed on personnel management modern challenges and socio-psychological management forms innovations. The features of ontopsychological methods, coaching, neuro-linguistic programming were revealed. Emphasis were placed on the new employers approaches to the supply on the labor market, the growing need for qualitatively new thinking and IT-skills staff. The article proposes complex ways of forming an effective team of employees, whose motivation is not limited to the range of financial and material incentives. The prospect of further research in this area is improvings in the modern combinations of enterprise management methods in order to ensure its sustainable development, security and loyalty to the business environment changes.

Financial stability instruments for the banking systems of Ukraine

The article focuses on the issues of systematization, analysis and development of the classification of instruments for ensuring the financial stability of the banking system, which is a determining factor in the formation of the necessary influences to ensure the financial stability of the banking system. For the selection and application of the toolkit that most precisely meets the goals, current conditions and priorities of ensuring the financial stability of the banking system, its classification was supplemented by the introduction of new classification features. In particular, in order to take into account the importance of maintaining the continuous circulation of financial flows in the banking system, their consistency and synchrony, we developed a classification criterion ‘for influencing the inflow and outflow of financial flows’, which makes it possible to use the appropriate instrument to complete such specific tasks as ensuring continuity, streamlining the cost of resources, smoothing the impact on interest rates of liquidity changes. Based on the presence of different levels of regulatory influences on ensuring the financial stability of the banking system – strategic and operational – the classification criteria ‘to influence the achievement of monetary policy operational goals’ and ‘to influence the achievement of strategic monetary policy goals’ were introduced. The classification criterion ‘impact on systemic/state-owned banks’ is justified by the significance of systemically important banks for ensuring the financial stability of the banking system, since a significant concentration of assets and capital in such banks requires the use of special tools aimed at preventing systemic risks. Taking into account the need for balancing the flows of credits provided by the banking system, the impact of risks on banking activities, the classification features of instruments for ensuring the financial stability of the banking system ‘by impact on the credit cycle’, ‘by key risks’, ‘by organizational elements’ were proposed. Allocation of the classification features of the instruments for ensuring the financial stability of the banking system will contribute to the achievement of targeting of regulatory and organizational influences and compliance with the criteria of rationality and adequacy when choosing specific instruments. This will create the basis for the selection and application of such a combination of instruments that most closely meets the goals, current conditions and priorities for ensuring the financial stability of the banking system.

Identification of the characteristics of the competitive environment of grain producers` target markets

The article substantiates the feasibility of conducting a systematic analysis of the competitive environment of the grain market, provides examples of applying the results of such analysis to ensure fair and effective competitive relations. The criteria for determining the product and geographical boundaries of the product market, as well as factors taken into account when determining the territorial boundaries of such a market, are given. The essence of the methodological basis for analysing the competitive situation in the market is revealed. As part of this analysis, the algorithm for conducting research on the state of competitive market relations is generalized based on: calculating and comparing the size of market shares of individual operators; determining the overall picture of market attractiveness from the point of view of the entry of new players by calculating aggregate coefficients of competition dynamics, competitive activity, and profitability of sales in the market; comparing market shares using a variance analysis and determining the intensity of competition in the market by calculating the coefficient of variation of shares of enterprises; research of the level of market monopolization using the calculation of the market concentration coefficient, which makes it possible to determine the level of monopolization of the market of commodity producers in relation to consumers and suppliers, as well as the Herfindahl-Hirschman index, as a concentration coefficient for the three most common scientifically based types of market. The method has been tested in a market whose product boundaries are defined as a market for commercial grain that represents all possible species and quality categories and does not have substitute products. At the same time, the geographical boundaries of the market under consideration are determined by three administrative districts of Kharkiv region. Based on calculations, conclusions regarding the intensity of competition, concentration direct participants’ distribution of commodity grain and promising trends of the development and regulation of competitive relations on the current market. The results of the research carried out in the article should be used for predicting a promising competitive model.

EFFECTIVENESS OF SOCIAL POLICY: THEORETICAL ASPECT AND METHODOLOGICAL PRINCIPLES OF EVALUATION

According to the results of generalization and critical study of existing scientific achievements, it is found that the vast majority of them are limited to the need to improve the effectiveness of social policy or identify general approaches to its evaluation based on living standards. This led to the goal of this study, which is to specify the essence and development of methodological principles for evaluating the effectiveness of the national social policy. According to the results of the research, the essence is specified and the structural and logical model of evaluation of social policy efficiency is determined. It is substantiated that the primary in assessing the effectiveness of the social policy should be an objective approach, in which quantitative measures can be: 1) effectiveness (the ratio of the result to the resources used to achieve it); 2) the degree of achievement of goals (compliance of the result with certain goals). The author’s position is that it is advisable to assess the effectiveness of the social policy in terms of its structural components according to the relevant system of indicators, the list of which is formed taking into account their ability to reflect the results of a particular structural component of the JV and information availability of relevant data. The novelty of this study is to substantiate the procedure for evaluating the effectiveness of the national social policy by the criterion of achieving the goals. They are determined at the level of maximum / minimum values of reference indicators, respectively, for stimulants / disincentives for the entire period of Ukraine’s Independence. Approbation of the author’s methodology for evaluating the effectiveness of the national joint venture for 2014-2019 showed the unavailability of reference values (on average by 0.12-0.18). Such structural components of the social policy as the policy of social protection, labor market, and distribution and redistribution of the social product have a relatively low level of efficiency in Ukraine. It indicates the priority vector of the Government’s activity. The proposed and tested author’s method of evaluating the effectiveness of the social policy is not without drawbacks in terms of the formation of the resulting indicators and disregard for the importance of structural components (individual indicators) in ensuring the effectiveness of the social policy. Nevertheless, it offers a specific approach to quantifying the effectiveness of the social policy, which can be improved and changed depending on changes in objectives, information availability, sufficient justification of the importance of the components of the social policy.

INTERNATIONALIZATION OF THE ECONOMY AS A KEY PREREQUISITE FOR THE ACTUALIZATION OF INTELLECTUAL LEADERSHIP

In the context of globalization, the issue of achieving high competitive positions and the factors that determine them is relevant. In this regard, the article explores the key prerequisites for the intellectualization of the economy, identifies the features and characteristics of the global space, one of the key factors of which is internationalization. The main subjects of intellectual leadership are identified, relationships and interdependencies are characterized. The tendencies of intellectualization and forms of their manifestation in the modern world are determined. In general, globalization effects are manifested in two planes: the characteristics of the international space and the transformational processes of interaction between the subjects of economic relations. In both planes, unidirectional processes continue - the formation of a single market, which can be expressed at the regional level as intellectual hubs. The globalization of intellectual activity is manifested through a change in the basic functions of higher education institutions and the principles of their functioning. In accordance with the new trends, the formation of a specific state policy aimed at expanding and expanding the boundaries of research is becoming relevant. The result of economic globalization can be considered the commercialization of scientific developments, including those carried out in higher education. It is determined that the state has the greatest influence on resource and environmental factors (creating conditions for the development of non-profit sector of economy, infrastructure, education, science, culture, guaranteeing access to them), while business significantly affects the achievement of intellectual activity (patent activity, formation flows of royalties and royalties, high-tech production, etc.) and their practical implementation. The development of the global market can be both a source of monopolies and a source of global innovation at the local level.

CONCEPTUAL FOUNDATIONS OF “GREEN” ECONOMY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

The article focuses on defining the conceptual foundations of “green” economy in the context of sustainable development. The study analyzes is investigated the various interpretations of “green” economy, which are similar in content and do not contradict each other, but only reflect the point of view of various experts on the same problem. Different areas of the concept of “green” economics are considered, there were defined three components of it – economic, social, environmental. The relation between the conception of sustainable development and “green” economy is established. The dialectical method of cognition, the fundamental aspects of the concept of sustainable development have become the methodological basis of the study. In recent years, the “green” economy approaches have been widespread in developed countries. However, in Ukraine government and the entrepreneurs do not pay enough attention to the development of the “green” economy, and national companies consider it as a restriction for their interests rather than an opportunity for the development of their businesses. The economic potential of the “green” economy indicated the necessity to increase “green” investment, involvement which will allow Ukraine to reach a new level of development. Among the directions of the “green” economy in Ukraine highlighted the rational use of natural resources, environmental protection, the formation of a new environmental behavior of the population, diversification of energy sources, modernization of housing and communal services, production of organic products. Public authorities and local governments should develop a coordinated mechanism to stimulate domestic business to maximize the efficient use of natural resources in the production process. This should be done to stimulate the attraction of the necessary amount of investment resources within the framework of the implementation of the concept of a “green” economy. This can be manifested in the form of providing additional privileges for the purchase of innovative equipment that is not produced in the country, the attraction of foreign capital to the development of leading industrial enterprises.

MISSION OF THE VIRTUAL BANK IN DIGITALIZED SPACE

The article analyzes the essence of virtual banks, focuses on the identification of the content load in the interpretation of the definitions of "virtual bank", "mobile bank", "Internet banking", "neobank", "digital bank" and gives the author's definition of "virtual bank". On the basis of research of features of functioning of both traditional bank, and virtual, distinctive features of the organization of activity of the last are formulated. The significance of the virtual bank's mission is proved and the principles of its formation are substantiated, namely: innovation, customer orientation, remoteness, multichannel, confidentiality, accessibility, efficiency, openness, extraterritoriality, interactivity, flexibility and adaptability. The transformation of traditional banking into customer-oriented Internet banking is schematically presented and the paradigm of changes in the banking philosophy is substantiated. The advantages of virtual banking for clients and banks are determined and, as a result, the directions of transformation of banking services are presented: from simple to complex services, one-time to renewable services, standardized to individualized services, impersonal to personalized services. An assessment of the development of virtual banking in Ukraine and in the global dimension has been made. It is emphasized that in recent years in Ukraine the technologies of Internet banking have become widespread, mobile banking is developing. A set of risks inherent in the activities of both virtual banks and traditional banks is presented. At the same time, the profile of such risks is differentiated taking into account the specifics of credit, operational, market risk and liquidity risk. Scientific principles of risk management of a virtual bank have been developed, the application of which will help build a space of business trust, which is important for the client to maintain his confidence that he can entrust the solution of financial issues to professionals. The results of the study show that: the mission of the virtual bank is to use the latest business technologies for quality, fast and secure customer service through remote communication channels, building long-term partnerships between the bank and customers for mutually beneficial financial interests; the results of the analysis of the state of virtual banking in Ukraine showed that the development of this business is constrained by unregulated legislation, insufficient level of financial and information literacy of the population, disbelief in the security of online transactions due to their increased level of risk; The developed structural and logical scheme of risk management can be used in the practice of both virtual and traditional banks to improve the security of banking operations and ensure the protection of financial interests of their customers.

DISPEL THE SOCIAL CAQUEL IN THE CONTEXT OF THE FORMATION OF INFORMATIONAL SOCIETY

Rapid development of information society requires a way of general computerization and establishment of information and telecommunication technologies in almost all spheres of our present. In the fight against competitiveness and productivity, information, knowledge and the ability to manage information and knowledge in the modern world come to the fore. Social networks, social interaction between people is one of the components of the social economy, which is revealed and away is explored in social capital, representing not only the means of communication and communication, but also the mechanism of creating and constructing social space, having unlimited functions and prospects. In the era of globalism, when traditional methods of production, exchange and consumption of pellets in the summer, we witness new methods of decision-making, observing the transformation of the person him. Today, there is almost no person who has no connection with relatives, acquaintances, interest groups, and an integral part of the relationship is communication with business. Gradually, we ourselves transmit a lot of personal information that is analyzed, processed and then used, bringing into effect one of the main directions of development of modern business - a relationship and relationship with the client, attraction of new and interest of regular, already existing consumers. We are witnessing a historic moment of rapid growth of information technology and information security, especially in developed countries with high standards of living and it is the sphere of information development, in the near future, that will determine the political direction and economic role of the country in the world. The Internet enters every home and household, increasingly becomes the master of today and the main generator of the world’s limitless platforms, sends and gives landmarks to people, social groups, enterprises, organizations, authorities. The intensification of technological platforms carries not only the communication of all members of society to information resources, but also encourages active participation in exchanges, interactions and development of information technologies, which contributes to the implementation of self-expression, exchange of experience, improvement of their skills and skills, personal improvement, etc.

STRATEGIC PRIORITIES OF SOCIO-ECONOMIC DEVELOPMENT UKRAINE IN THE CONTEXT OF GLOBAL CHALLENGES

Globalized challenges of the world economy have created an objective need for Ukraine to develop in the face of the country’s lack of preparedness for global competition and integration. The development of the economy of Ukraine in the context of globalization is taking place in a context of incomplete systemic socioeconomic and political transformation and poses problems related to the optimal integration of the economy of the country into the global economy. At the same time, the impact of globalization processes calls for new theoretical approaches to justify the structural transformation of a country’s economic development model. The directions of globalization for national economies are quite complex and contradictory. Globalization is deepening specialization and cooperation globally and the international division of labor. International competition stimulates the development of innovative processes and state-of-the-art technologies through technology transfer among countries of the world. The current model of development in Ukraine is characterized by significant deformations of the economy: fragmentation of technological space, excessive social differentiation, increased poverty, unemployment and a reduction in the population, The Russian Federation is a country with many countries, which have been affected by human-made environmental degradation and overload, the shrinking of the domestic market and the national economy, the rise of the shadow economy, the rise of corruption, etc. All this points to a structural imbalance in the Ukrainian economy. The further intensification of globalization processes will exacerbate the problem of national identity, The solution of which many countries see the strengthening of State influence on international economic cooperation through the introduction of protectionist measures in the areas of trade, migration and investment, that in turn will contribute to the strengthening of geo-economic and geopolitical tensions in the world. In this context, there is a need to establish new principles for world economic stabilization and development.

Forecasting and analytical research of world economy development by international institutions: trends and overview

The article identifies international institutions that create global economic forecasts. Such forecasts are plausible and do not aim to predict the future. The study analyzes long-term forecasts of different times, covering the periods up to 2020, 2030 and 2050. The main task of comprehensive long-term forecasting is to identify the risks and opportunities that carry key political and economic trends for each country and the world as a whole. At the present stage, the forecasting procedure has a purely individual character. The effectiveness of most international institutions remains low. This is due to limited financial resources, differences in ideological and political status. The most well-known publications of the comprehensive long-term forecasting of the National Intelligence Council and the Atlantic Council of the United States are: a series of reports "Global Trends" - forecasts for 2025 and 2030. Global Trends 2030: Alternative Worlds explains the rapid and multifaceted transformations of geopolitical, economic and technological factors, as well as the trajectory of such transformations over the next 15-20 years. The UN and other international organizations, the United States, the European Union and China pay special attention to long-term forecasting. The first study in the series "The World in 2050" was published by the Department of Macroeconomic Analysis PricewaterhouseCoopers in 2006. The new report presents long-term forecasts of potential GDP growth rates until 2050 for the 32 largest countries in the world. The analysis and forecasts contained in the World Bank's Global Economic Prospects study are an integral part of the IMF. World rating agencies play a significant role in assessing the state of development of the world's largest companies. Analytical and forecasting research is an important element of scientific and technical development management. A brief overview of the experience of forecasting scientific and technical development is contained in the analytical report of the Research Center for Industrial Development Problems of the National Academy of Sciences of Ukraine.