Online Marketing

2022 ◽  
Author(s):  
Ralf T. Kreutzer
Keyword(s):  
Online Marketing

Erfolgsfaktoren für den Einsatz von Programmatic Creation

2018 ◽  
Vol 15 (1) ◽  
pp. 20-27
Author(s):  
Roland Frank ◽  
Karin Schmid
Keyword(s):  
Online Marketing

Die Kombination von online generierten Kundendaten mit smarten Algorithmen hat in den vergangenen Jahren die Geschäftsmodelle im Online-Marketing rasant verändert. Kunden können heute anhand ihrer Konsumgewohnheiten zielgenau angesprochen werden. Gleichzeitig steigt die Gefahr, dass eine solche Werbung als aggressiv wahrgenommen wird. Daher ist es die Aufgabe der Werbeindustrie, in der Zukunft die Relevanz von Online-Werbung zu steigern. Programmatic Creation bildet als Schnittstelle zwischen den technischen Einsatzmöglichkeiten und der kreativen Ausgestaltung den Schlüssel zur Steigerung der Akzeptanz von programmatisch ausgespielten Werbekampagnen.

E-Insurance :A Platform For Insurance Penetration In India

2019 ◽  
Vol 118 (6) ◽  
pp. 90-93
Author(s):  
L. Terina Grazy ◽  
Dr.G. Parimalarani
Keyword(s):  
Insurance Industry ◽  
Cost Effective ◽  
Online Marketing ◽  
Insurance Companies ◽  
The Internet ◽  
Insurance Sector ◽  
The People ◽  
Cost Effective Approach ◽  
Time And Energy ◽  
Work Done

E-commerce is a part of Internet Marketing. The arrival of Internet made the world very simple and dynamic in all the areas. Internet is the growing business as a result most of the people are using it in their day to day life. E-commerce is attractive and efficient way for both buyers and sellesr as it reduce cost, time and energy for the buyer. No surprise the insurance sector has become quite active within the internet sphere. Most insurance companies are offering policies to be brought online and also the portals for paying premiums. It actually saves from hassles involved in going to an insurance office and spend hours to get the insurance work done. Insurance has become an important and crucial aspect of life. Online insurance is the best and most cost effective approach of taking the insurance deal. This paper focused on influence of online marketing on the insurance industry in India, usage of internet in India , the internet penetration in India and the online sale of insurance product by the insurance sector.

The Zoning System for Strategy Development of SMEs Go Online: A Literature Review

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Development Strategy ◽  
Online Marketing ◽  
Strategy Development ◽  
Future Research ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Government ◽  
Market Needs ◽  
Marketing Information ◽  
Relationship Of

This study aims to figure out what the relationship of empowerment of SMEs through methods of zoning as marketing strategy of SMEs in two different markets (offline and online). The zoning strategy with information and communication system integrated brings together socialization and promotion in a market. This system can help the government in taking and formulating policies to unite SMEs in a new market by not leaving the old market. The method in this study uses qualitative descriptive. There are three propositions produced in this initial research, the first; Offline and online marketing is very relevant for SMEs in Indonesia. Second; marketing information system is access for SMEs to find out the demand or market needs both domestically and internationally. And third; The zoning system can be used as an online development strategy for SMEs to synchronize two different markets, namely offline and online. Further research is needed to validate the propositions found, to generate hypotheses and empirical evidence, we recommend using mix methods for future research.

Pelatihan Manajemen Usaha Untuk Meningkatkan Daya Saing Kepada Para Pelaku Usaha Industri Kecil Dan Menengah (UIKM) Keripik Talas Beneng Di Kampung Cinyurup Kecamatan Karangtanjung Kabupaten Pandeglang

2020 ◽  
Vol 1 (2) ◽  
pp. 77-83
Author(s):  
Suhandi Suhandi ◽  
Ulfi Jefri
Keyword(s):  
Human Resources ◽  
Key Words ◽  
Business Management ◽  
Monitoring And Evaluation ◽  
Online Marketing ◽  
Product Innovations ◽  
Small Industries

ABSTRACT The majority of the residents of Cinyurup village are beneng taro farmers and entrepreneurs of beneng taro chips, but the management is still simple and is not managed systematically and well-planned, so that it cannot provide maximum results. The aim of this training is to increase competitiveness for the small and medium entrepreneurs of taro chips into independent small industries. The method of implementation is through : seminars of material delivery, discussion, practice, mentoring, monitoring and evaluation. The results of this training show that not all small and medium industrial entrepreneurs are taro beneng chips those in Cinyurup village who have not implemented business management, have not processed distribution permits, halal certificates, produced product innovations and online marketing, due to limited funds and human resources. Key words: training, business management, competitiveness, UIKM   ABSTRAK Mayoritas penduduk warga kampung Cinyurup adalah petani talas beneng dan pelaku usaha keripik talas beneng, akan tetapi pengelolaannya masih sederhana dan tidak di kelola dengan sistematis dan terencana dengan baik, sehingga belum bisa memberikan hasil yang maksimal. Tujuan dari pelatihan ini untuk meningkatkan daya saing kepada para pelaku usaha industri kecil dan menengah keripik talas beneng menuju industri kecil yang mandiri. Metode pelaksanaan melalui : seminar penyampaian materi, diskusi, praktek, pendampingan, monitoring dan evaluasi. Hasil dari pelatihan ini menunjukan belum semua para pelaku usaha industri kecil dan menengah keripik talas beneng yang ada di kampung Cinyurup yang  belum menerapkan manajemen usaha, belum mengurus surat ijin edar, sertifikat halal, memproduksi inovasi produk dan pemasaran online, karena keterbatasan dana dan sumber daya manusia. Kata kunci: pelatihan, manajemen usaha, daya saing, UIKM

Electronic Commerce und Online-Marketing

2015 ◽  
Author(s):  
Rainer Olbrich ◽  
Carsten D. Schultz ◽  
Christian Holsing
Keyword(s):  
Electronic Commerce ◽  
Online Marketing
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