The article is devoted to the question of proper names, the way of their creation and connection of the proper names with personal qualities, traits and character’s lifestyle. The main focus is concentrated on links between proper names and characters’ features in modern English cinematic discourse. The development of modern English-language cinematic discourse has prompted many authors to pay attention to the question of the proper name as a nomination of the hero, a description of his character and lifestyle. The names have a significant meaning, the author expresses not only the actual reference of the character, but also his own attitude to him, gives a certain characteristic and key features of the hero, by which the viewer can make assumptions without even going into details. Names have an impact on the viewer, they have a connotative meaning, which is revealed through the character and details of the hero. The article gives examples of movies and series of the Marvel and DC universes with famous superheroes and thieves, whose names reflect not only the characteristics but also the hero’s belonging to the good or evil side, his actions, behavior and psychological state, as well as superhuman abilities and characteristic. The article also considers examples of anthroponyms and names with a mythological basis, allusive proper names and simple short names. The tendencies of transferring figurative load to proper names are singled out in the work. Given symbolism of proper names in cinematic discourse makes the research relevant in modern linguistics. Further studying in this field as well as semantic analysis of the relationship between the name of the hero and his actions, characteristics, and the author’s attitude to the character are promising in the long run.
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