Data Visualization: Visualization of Social Media Marketing Analysis Data to Generate Effective Business Revenue Model

Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media marketing as most common type of digital marketing used for self-promotion of the pharmacy sector in the Republic of North Macedonia. Social media marketing is raising brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook and Instagram. For the purpose of the analysis, data from social network profiles Facebook and Instagram and from the websites of the 1000 pharmacies is used. This data includes: profile content, frequency of posts of health related articles and products, presence of relevant information and links to sites from which the content is shared, frequency of posting offers and sales at the pharmacy. The conducted research shows that the use of Internet as a digital marketing tool in Republic of North Macedonia is not sufficiently developed, especially when websites are used as a marketing tool for promotion of the pharmacy business and their services. The results show that Facebook as social media is used most frequently for posting health advices, promotion of new products and answering customer’s questions. Promotion of the professional pharmaceutical services is lower than the promotion of products. This leads to insufficient data for the implementation of the principles of evidence-based medicine in daily practice. Keywords: Internet marketing, digital marketing, social media marketing, promotion, pharmacies, Facebook, Instagram, website

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SYSTEM «ANALYSIS – DATA VISUALIZATION – DECISION-MAKING» CONSISTING OF IRRIGATION MANAGEMENT GEOGRAPHIC INFORMATION SYSTEM

PROCEEDINGS of Nizhnevolzhskiy agrouniversity complex science and higher vocational education ◽

10.32786/2071-9485-2018-02-37-43 ◽

2018 ◽

Vol 2 ◽

Author(s):

V.V. Borodychev

Keyword(s):

Decision Making ◽

Information System ◽

Geographic Information System ◽

Data Visualization ◽

System Analysis ◽

Irrigation Management ◽

Analysis Data ◽

Geographic Information

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Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽

10.33481/infomans.v12i2.159 ◽

2018 ◽

Vol 12 (2) ◽

pp. 115-124

Author(s):

Yopi Hidayatul Akbar ◽

Muhammad Agreindra Helmiawan

Keyword(s):

Social Media ◽

Search Engine ◽

Social Media Marketing ◽

Public Attention ◽

Media Companies ◽

Social Media Networks ◽

Internet Users ◽

Marketing Activities ◽

The University ◽

Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

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