Exploring Sustainable Meat Consumption Intentions in a Pakistani Collectivist Culture: Utilising the Theory of Planned Behaviour

2022 ◽  
pp. 417-436
Author(s):  
Sadaf Zahra ◽  
Breda McCarthy ◽  
Taha Chaiechi
Keyword(s):  
Theory Of Planned Behaviour ◽  
Meat Consumption ◽  
Collectivist Culture ◽  
Planned Behaviour ◽  
Consumption Intentions

scholarly journals Assessment of the intention to consume farmed fish using the theory of planned behaviour

2021 ◽  
Vol 9 (1) ◽  
pp. 1-17
Author(s):  
Dina Lončarić ◽  
Elena Dujmić ◽  
Greta Krešić
Keyword(s):  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Farmed Fish ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Tpb Model ◽  
Consumer Intentions ◽  
Consumption Intentions

One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.

Factors affecting Halal meat purchase intention

2017 ◽  
Vol 119 (3) ◽  
pp. 527-541 ◽  
Author(s):  
Afzaal Ali ◽  
Guo Xiaoling ◽  
Mehkar Sherwani ◽  
Adnan Ali
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Meat Consumption ◽  
Individual Characteristics ◽  
Stepwise Multiple Regression ◽  
Planned Behaviour ◽  
Muslim Students ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the determinants of Halal meat consumption within international Muslim students’ population in China using the theory of planned behaviour as a conceptual framework. The role of self-identity (SI) as a Muslim, dietary acculturation (DA) in the host culture, moral obligation (MO) to purchase Halal meat and trust on the authenticity of Halal meat is explored. Design/methodology/approach Cross-sectional data were collected through a questionnaire survey with 436 international Muslim students mainly originating from Muslim countries and currently studying in China. Data were analysed by stepwise multiple regression analyses to test the model and the moderating effects of SI, DA, MO and trust on behavioural intention. Findings The results indicate that a positive personal attitude towards the consumption of Halal meat, personal conviction and the perceived control over consuming Halal meat predict the intention to eat Halal meat among Muslims. Research limitations/implications Limitations include the use of a snow-ball sampling technique and the focus on only four individual characteristics related to religious food consumption, namely, SI, DA, MO and trust. Practical implications Practical implications extend to dealing with food policymakers and food marketing managers in companies who might pursue identity-, acculturation-, MO- and trustworthiness-related strategies in their distribution and communication efforts targeted at the growing local as well as international market of Halal food. Originality/value This study is one of the first studies investigating the determinants of Halal meat consumption among international Muslim students in China and a first application of the theory of planned behaviour-related religious food consumption context by considering four individual characteristics, namely, SI, DA, MO and trust.

scholarly journals CONSTRUCTING THEORY WITH BIG RESULT NOW (BRN)

2014 ◽  
Vol 2 (8) ◽  
pp. 7-21
Author(s):  
Mohamedi Abbasi Balozi ◽  
Siti Zubaidah bt. Othman ◽  
Mohamed Faisal Mohamed Issa
Keyword(s):  
Knowledge Sharing ◽  
Organizational Development ◽  
Theory Of Planned Behaviour ◽  
Theoretical Framework ◽  
Interpersonal Relation ◽  
Organizational Changes ◽  
Collectivist Culture ◽  
Planned Behaviour ◽  
Theoretical Approaches

Purpose- This paper intends to discourse development of theory in the Tanzania context, based on potentiality of advancing of knowledge sharing theory globally. The aim of this paper is to develop a theoretical framework which essential for studying knowledge sharing behaviour which is critical significant for the organizational changes and national reforms as well for sustaining in tremendous competition. Moreover, the study established the needs to undergo investigation in order to illustrate the degree of performance of theory in the context of Tanzania, which will depict comparison with developed countries.Methodology- This paper reviewed the theory of planned behaviour and it portrayed TPB as underpinned theory for revising knowledge sharing in the context of Tanzania.Findings- The study revealed propositions which are fundamental in developing theory of planned behaviour for studying knowledge sharing in Tanzania context.Limitations of the study- this paper offers suggestions for proposition testing and direction for further studies in knowledge sharing behaviour.Implication of the study- the paper provides development of theory and practically, the research might provide insight for improving knowledge sharing practices in order to realise organizational development and national reforms(BRN) in the context of Tanzania.Value- This paper relies on theoretical approaches, particularly on advancement of theory of planned of behaviour under addition of the collectivist culture and interpersonal relation towards knowledge sharing behaviour in Tanzania.

Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention

2018 ◽  
Vol 120 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Adnan Ali ◽  
Afzaal Ali ◽  
Guo Xiaoling ◽  
Mehkar Sherwani ◽  
Sikander Hussain
Keyword(s):  
Moral Obligation ◽  
Theory Of Planned Behaviour ◽  
Meat Consumption ◽  
Individual Characteristics ◽  
Dietary Acculturation ◽  
Planned Behaviour ◽  
Content Type ◽  
Self Identity ◽  
Chinese Muslims ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the determinants of halal meat consumption within the population of Chinese Muslims in China using the theory of planned behaviour (TPB) as a conceptual framework. The role of self-identity as a Muslim, dietary acculturation in the host culture, moral obligation to purchase halal meat and trust on the authenticity of halal meat are explored. Design/methodology/approach Cross-sectional data were collected through a survey with 378 Chinese Muslims, currently living in Beijing and Xian cities. Data were analysed by means of correlations and stepwise multiple regressions to test the model and the moderating effects of self-identity, dietary acculturation, moral obligation and trust on behavioural intention. Findings A positive personal attitude towards the consumption of halal meat, personal conviction, motivation to comply, perceived control over consuming halal meat and perceived availability of halal meat predict the intention to eat halal meat among Chinese Muslims. Research limitations/implications Limitations include the focus on only four individual characteristics related to religious food consumption, namely, self-identity, dietary acculturation, moral obligation and trust. Additional individual characteristics such as individualism-collectivism and involvement or values could improve the predictive power of the model. Practical implications Practical implications extend to food marketers and food policy decision-makers who might pursue identity, acculturation, trustworthiness and moral obligation-related strategies in their distribution and communication efforts targeted at the growing halal food market segments across China and worldwide. Originality/value The current study addresses the important limitation of previous studies regarding the inclusion of additional possible individual characteristics such as moral obligation and trust in the TPB model to investigate the determinants of halal meat consumption within a food-religion context.

An application of the theory of planned behaviour to predict intention to consume African indigenous foods in Kenya

2016 ◽  
Vol 118 (5) ◽  
Author(s):  
Thomas Waweru Gakobo ◽  
Mlenga G. Jere
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Partial Least Squares Analysis ◽  
Planned Behaviour ◽  
Policy Makers ◽  
Personal Attitude ◽  
Consumption Intentions ◽  
Indigenous Foods ◽  
The Relationship

Purpose African indigenous foods have a special place and role in many African cultures for the sustenance of life and provisions food substances and health. However, it has been observed that consumption of these foods is declining. The purpose of this study is to establish the determinants of consumption intentions of African indigenous foods in Kenya using the theory of planned behaviour. Design/methodology/approach A stratified random sample of 319 respondents drawn from Nairobi County was surveyed using a self-completion instrument. Partial least squares analysis was used to test the hypotheses regarding the relationship between the predictor constructs (namely; personal attitude towards African indigenous foods, subjective norm, and perceived behaviour control) and consumption intentions. Findings All the predictor constructs were found to positively influence consumption intention and collectively explained 62.3% of the variance in consumption intention for African indigenous foods. There is a discrepancy between our findings on intention to consume AIFs and the reported declining consumption. Marketers and policy makers should address factors in the intention-consumption behaviour relation in addition to focusing on the antecedents of intention Originality/value This study employs the theory of planned behaviour to investigate the determinants of consumption intention for African indigenous foods in Kenya.

Eliciting salient beliefs of engineers in Malaysia on migrating abroad

2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu
Keyword(s):  
Qualitative Analysis ◽  
Brain Drain ◽  
Theory Of Planned Behaviour ◽  
Control Beliefs ◽  
Behavioural Intervention ◽  
Planned Behaviour ◽  
Salient Beliefs ◽  
Tpb Model ◽  
And Control

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

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