Data-Driven Analysis to Identify the Role of Relational Benefit in Developing Customer Loyalty and Management: A Case Study

2021 ◽  
pp. 169-178
Author(s):  
Asif Sanaullah
Keyword(s):  
Customer Loyalty ◽  
Data Driven

scholarly journals Data-Driven Campaigning in the 2015 United Kingdom General Election

2017 ◽  
Vol 22 (3) ◽  
pp. 294-313 ◽  
Author(s):  
Nick Anstead
Keyword(s):  
United Kingdom ◽  
The United States ◽  
General Election ◽  
Data Driven ◽  
British Politics ◽  
Use Of Data ◽  
The Uk ◽  
Depth Interviews

While we know something of data-driven campaigning practices in the United States, we know much less about the role of data in other national contexts. The 2015 United Kingdom General Election offers an important case study of how such practices are evolving and being deployed in a different setting. This article draws on thirty-one in-depth interviews with political practitioners involved in the use of data for six major UK parties and electoral regulators. These interviews are employed to explore the perceived importance of data in contemporary British campaigns, to understand the data-based campaign techniques being used by UK parties, and to assess how data-driven practices are interacting with the preexisting institutional context of British politics. Going beyond the specifics of the UK case, this study raises questions about the comparative, theoretical, and normative dimensions of data-driven politics.

Investigating the relationship between customer knowledge management and customer loyalty: mediating role of customer value (Case study: Saderat Bank of Khozestan)

2016 ◽  
Author(s):  
Abdollah Karimi ◽  
Seyed Mohsen Allameh
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Customer Value ◽  
Customer Knowledge ◽  
Mediating Role ◽  
Customer Knowledge Management ◽  
The Relationship

Customer orientation has attracted increasing importance and considered as the main competitive advantage of organizations in the process of firm achievement. If an organization can satisfy its customer and attract loyal customer, it would lead to its long term growth. Increasing competition in national, regional and global areas has led to more attention to competitive advantage as a key determinant of organization growth. To be successful in these circumstances, knowledge management and its procedures can be considered as a necessity. Knowledge management focuses on the knowledge usage to establish competitive advantage and form dynamics in a complex environment. Hence, current study aims to investigate the relationship between customer knowledge management and customer loyalty focusing on the mediating role of customer value by a case study conducted on Saderat Bank in Khozestan. Measurement items are adapted from existing scales found in the knowledge management and marketing literature. Academic colleagues reviewed the items for face validity and readability. The scales are evaluated for reliability using data collected in a survey of Saderat Bank’s customers. A structural equation modeling procedure is applied to the examination of the influences of customer knowledge management on customer value and customer loyalty. The research model was tested empirically using a sample of 500 customers who had referred to Saderat Bank’s agencies in Khozestan during the period of research. The paper found that the most influential dimensions of knowledge management on customer value are knowledge for customer, knowledge of customer, knowledge about customer, respectively. Furthermore, the effect of consistency between customer image and perceived value on customer loyalty was strong.Keywords: Customer knowledge management, Customer knowledge, Customer value, Customer loyalty 

The dual drivetrain model of digital transformation: role of industrial big-data-based affordance

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yi Liu ◽  
Wei Wang ◽  
Zuopeng (Justin) Zhang
Keyword(s):  
Big Data ◽  
Digital Transformation ◽  
Data Driven ◽  
Content Type ◽  
Industrial Big Data ◽  
Technology Affordance ◽  
Effective Use ◽  
Practical Implications

PurposeTo better understand the role of industrial big data in promoting digital transformation, the authors propose a theoretical framework of industrial big-data-based affordance in the form of an illustrative metaphor – what the authors call the “organizational drivetrain.”Design/methodology/approachThis study investigates the effective use of industrial big data in the process of digital transformation based on the technology affordance–actualization theoretical lens. A software platform and services provider with more than 4,000 industrial enterprise clients in China was selected as the case study object for analyzing the digital affordance and actualization driven by industrial big data.FindingsDrawing on a revelatory case study, the authors identify three affordances of industrial big data in the organization, namely developing data-driven customized projects, provisioning equipment-data-driven life cycle services, establishing data-based trust and determining affordance actualization actions driven by technology and market. In addition, the authors reveal the underlying drivetrain mechanisms to advance industrial big data affordance and actualization: stabilizing, enriching and pioneering.Originality/valueThis study builds a drivetrain model on digital transformation by industrial big data affordance actualization. The authors also provide practical implications that can help practitioners to implement digital transformation effectively and extract value from their investment.

scholarly journals Sustainability as a Matrix of Experiential Marketing

2019 ◽  
Vol 11 (2) ◽  
pp. 29
Author(s):  
Angela Dettori
Keyword(s):  
Customer Loyalty ◽  
Potential Role ◽  
Purchase Decision ◽  
Strategic Choices ◽  
Case Study Approach ◽  
Experiential Marketing ◽  
Study Approach ◽  
New Situation

Recent years have highlighted a significant increase in the relevance of environmental protection and sustainability to consumers, firms, and society as a whole. Taking this new situation into account, most organizations are aware of this change and wish to be seen as taking steps to improve behaviors in this regard. This challenge requires managers to make wise strategic choices and for organizations to be more flexible in adapting to changes in the economy, in the environment and in the “whims” of consumers. The aim of the present study is to examine the potential role of sustainability as a matrix of experiential marketing to understand how a memorable, emotional and responsible connection between consumer and sustainable brand can generate customer loyalty and affect the purchase decision. Taking a case study approach, this study analyzes an ecological campaign called “The Fun Theory”, contributing to strengthening this new theory, according to which “fun” is the best way to change the bad habits of people in responsible and sustainable manner.

From Communication to Conversation

2014 ◽  
Vol 4 (4) ◽  
pp. 52-64
Author(s):  
K Sai Prasad ◽  
Sita Mishra
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Service Providers ◽  
Communication Strategies ◽  
High Growth ◽  
Customer Experience ◽  
Future Research ◽  
Telecom Service

How have cutthroat competition and high growth compelled telecom service providers to innovatively use social media to outperform competitors, improve customer communication and maintain loyalty? Why have service providers made huge investments in social media for their CRM strategy? This case study analyses how Tata DoCoMo used social media to positively influence customer experience. The case study will help in understanding the role of social media in customer communication strategies and its impact on customer loyalty, and open up scope for future research.

Sign in / Sign up

Export Citation Format

Share Document