Sex-role stereotypes in northern india and the united states

Sex Roles ◽  
1984 ◽  
Vol 11 (7-8) ◽  
pp. 615-626 ◽  
Author(s):  
Renuka R. Sethi ◽  
Mary J. Allen
1981 ◽  
Vol 52 (1) ◽  
pp. 51-56 ◽  
Author(s):  
D. Anthony Butterfield ◽  
Gary N. Powell

Recently Gelineau and Merenda (1980) reported that students saw an Ideal President of the United States as an effective leader who is forceful, confident, enthusiastic, independent, and aggressive. Students' ratings of President Carter did not match the Ideal President description, but their ratings of Senator Kennedy did. Using a completely different instrument (Bern Sex-role Inventory rather than Activity Vector Analysis) and 378 undergraduate business—rather than 114 junior college—students, the present study found nearly identical results. Both studies were validated by the 1980 U.S. presidential election.


1988 ◽  
Vol 52 (2) ◽  
pp. 75-85 ◽  
Author(s):  
Mary C. Gilly

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.


Loving Stones ◽  
2020 ◽  
pp. 1-10
Author(s):  
David L. Haberman

The Introduction provides an overview of the book's main themes. This book explores the conceptions and worship of Mount Govardhan and its many stones. Mount Govardhan is a well-known sacred hill located in northern India and one of the most prominent features of Braj, a cultural region associated with the popular and playful Hindu deity Krishna. While describing and examining some of the principal characteristics of the worship of Mount Govardhan, this book aims to reflect on the gap that exists between the sense of reality one experiences every day while living near the sacred hill and the dominant reality experienced in everyday life in the United States, which fosters a portrayal of such worship as absurd, or even worse. The radical difference that exists between these two views creates a fruitful space for thinking about larger, more general issues encountered in the academic study of religion.


2004 ◽  
Vol 13 (1) ◽  
pp. 18-27 ◽  
Author(s):  
Scott B. Martin ◽  
Peggy A. Richardson ◽  
Karen H. Weiller ◽  
Allen W. Jackson

During the past decade females have had more opportunities to participate in sports at various levels than ever before. These opportunities and the recognition received due to their success may have changed peoples’ views regarding same-sex role models, perceived parental encouragement, and expectations of success. Thus, the purpose of the study was to explore role models, perceived encouragement to participate in youth sport from parents, and sport expectations of adolescent athletes and their parents living in the United States of America. A questionnaire was administered to 426 adolescent athletes who competed in youth sport leagues and to one parent within each family unit (n=426). Chi square analysis indicated significant relationships between athletes’ gender and the gender of their role model and between parents’ gender and the gender of their role model (p = .0001). DM MANOVA revealed a significant multivariate difference for adolescent athletes and their parents on the questions concerning expectations for future athletic success. Post hoc analyses indicated that the athletes were more likely than their parents to believe that they could play at the college, Olympic, or professional levels. In addition, boys were more likely than girls to believe that they could play at the college, Olympic, and professional levels.


Sex Roles ◽  
1977 ◽  
Vol 3 (2) ◽  
pp. 193-198 ◽  
Author(s):  
Aghop Der-Karabetian ◽  
Anthony J. Smith

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