Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

1988 ◽  
Vol 52 (2) ◽  
pp. 75-85 ◽  
Author(s):  
Mary C. Gilly
Keyword(s):  
United States ◽  
Content Analysis ◽  
Sex Roles ◽  
Sex Role ◽  
Past Research ◽  
The United States ◽  
Cultural Influence ◽  
The Past ◽  
Television Advertisements

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

The representation of ‘Others’ in East Asian television advertisements

2020 ◽  
pp. 174804852097004
Author(s):  
Michael Prieler ◽  
Alex Ivanov ◽  
Shigeru Hagiwara
Keyword(s):  
United States ◽  
Content Analysis ◽  
Predominantly White ◽  
East Asian ◽  
Local Population ◽  
The United States ◽  
Local Setting ◽  
Majority Population ◽  
Television Advertisements ◽  
Racial Ethnic

This study conducted a content analysis of 442 television advertisements from Hong Kong, Japan, and South Korea to determine their representations of ‘Others’. Findings reveal that in East Asian advertisements, Others are overrepresented, mostly non-celebrities, and depicted in major roles, which is in contrast to previous studies in the United States where ‘Others’ are generally shown in minor or background roles. The results also reveal that Others are predominantly white, demonstrating the importance of whites in these societies and representing some type of racial/ethnic hierarchy. However, Others are also depicted as separate from the majority population. For example, they are usually depicted abroad rather than in a local setting, and they rarely interact with the local population, which sends a message of exclusion and might lead to the conclusion that they do not belong to their respective location. Possible effects and practice implications of these findings are discussed.

scholarly journals ‘We look after our own’: The cultural dynamics of celebrity in a small country

2013 ◽  
Vol 19 (2) ◽  
pp. 86 ◽  
Author(s):  
Lyn Barnes ◽  
Jeremy Olds
Keyword(s):  
United States ◽  
Content Analysis ◽  
New Zealand ◽  
The United States ◽  
Cultural Dynamics ◽  
Small Country ◽  
The Past ◽  
The United Kingdom ◽  
Women's Magazine ◽  
Celebrity News

Unlike the United Kingdom, the United States and Australia, where celebrities are often subjected to derision in the tabloid media, the New Zealand Woman’s Weekly, the country’s longest-running women’s magazine, respects and values its local celebrities. A content analysis of cover lines on the magazine over the past eight decades reveals that although the magazine has adhered to a steadfast formula of celebrating mothers and wives, there has been a steady shift to a focus on the love lives and scandals of foreign celebrities. More recently, however, the magazine has turned its attention to well-known New Zealanders and developed its own brand of celebrity news.

Celebrating life or adversity? The redefinition of features in the Pictures of the Year International contest

Journalism ◽  
2019 ◽  
Vol 21 (6) ◽  
pp. 766-783
Author(s):  
Jennifer Midberry ◽  
Ryan N Comfort ◽  
Joseph E Roskos
Keyword(s):  
United States ◽  
Content Analysis ◽  
Social Issues ◽  
The United States ◽  
Human Condition ◽  
National Identities ◽  
The Past ◽  
Increasing Trend ◽  
Visual Frame ◽  
The Human Condition

Photojournalism contests have been criticized for continually awarding top prizes in hard news categories to images that depict conflict, disaster, poverty, and other problems. Pictures like these, which have a social issues visual frame, usually focus on people from countries other than the United States and on minorities. Some photojournalism contests, like Pictures of the Year International (POYi), include a features category. Traditionally, the purpose of feature photographs is to celebrate the human condition; however, in recent years of the POYi contest the features category has been dominated by images that stress hardship. To investigate whether this represents an increasing trend in POYi of awarding prizes to pictures that focus on social issues, a content analysis of the winning photographs from the past 20 years was conducted. Understanding whether the feature category in Pictures of the Year International has evolved is important because when it comes to shaping discourses about social issues, national identities, ethnicity, and race, feature photos have the potential for emphasizing commonality. If the newsworthiness of feature photos starts to become tied to similar criteria as hard news photos, that potential will be diminished.

International Research and Variation in Views of Ethnicity

2012 ◽  
Vol 2 (2) ◽  
pp. 66-72
Author(s):  
Ella Inglebret ◽  
Amy Skinder-Meredith ◽  
Shana Bailey ◽  
Carla Jones ◽  
Ashley France
Keyword(s):  
United States ◽  
Classification System ◽  
International Research ◽  
The United States ◽  
Research Articles ◽  
Journal Articles ◽  
Research Participants ◽  
The Past ◽  
International Scale ◽  
Publication Patterns

The authors in this article first identify the extent to which research articles published in three American Speech-Language-Hearing Association (ASHA) journals included participants, age birth to 18 years, from international backgrounds (i.e., residence outside of the United States), and go on to describe associated publication patterns over the past 12 years. These patterns then provide a context for examining variation in the conceptualization of ethnicity on an international scale. Further, the authors examine terminology and categories used by 11 countries where research participants resided. Each country uses a unique classification system. Thus, it can be expected that descriptions of the ethnic characteristics of international participants involved in research published in ASHA journal articles will widely vary.

Proportion of Individuals With Past-Year Suicidal Ideation Who Attempted Suicide Over the Past 10 Years in the United States, and the Influence of Age and Sex

Crisis ◽  
2020 ◽  
pp. 1-5
Author(s):  
Shannon Lange ◽  
Courtney Bagge ◽  
Charlotte Probst ◽  
Jürgen Rehm
Keyword(s):  
United States ◽  
Suicidal Ideation ◽  
Random Effects ◽  
Attempted Suicide ◽  
Suicide Attempts ◽  
The United States ◽  
Individual Level ◽  
The Past ◽  
Meta Analyses ◽  
Age Category

Abstract. Background: In recent years, the rate of death by suicide has been increasing disproportionately among females and young adults in the United States. Presumably this trend has been mirrored by the proportion of individuals with suicidal ideation who attempted suicide. Aim: We aimed to investigate whether the proportion of individuals in the United States with suicidal ideation who attempted suicide differed by age and/or sex, and whether this proportion has increased over time. Method: Individual-level data from the National Survey on Drug Use and Health (NSDUH), 2008–2017, were used to estimate the year-, age category-, and sex-specific proportion of individuals with past-year suicidal ideation who attempted suicide. We then determined whether this proportion differed by age category, sex, and across years using random-effects meta-regression. Overall, age category- and sex-specific proportions across survey years were estimated using random-effects meta-analyses. Results: Although the proportion was found to be significantly higher among females and those aged 18–25 years, it had not significantly increased over the past 10 years. Limitations: Data were self-reported and restricted to past-year suicidal ideation and suicide attempts. Conclusion: The increase in the death by suicide rate in the United States over the past 10 years was not mirrored by the proportion of individuals with past-year suicidal ideation who attempted suicide during this period.

EDITORIAL: Migration and competitiveness: Japan and the United States

2013 ◽  
Vol 10 (2) ◽  
pp. 115-124
Author(s):  
Philip L. Martin
Keyword(s):  
United States ◽  
The United States ◽  
Variable Cost ◽  
Fixed Cost ◽  
Special Issue ◽  
Science And Engineering ◽  
The Past ◽  
Past Half Century ◽  
Key Sectors ◽  
Past Half

Japan and the United States, the world’s largest economies for most of the past half century, have very different immigration policies. Japan is the G7 economy most closed to immigrants, while the United States is the large economy most open to immigrants. Both Japan and the United States are debating how immigrants are and can con-tribute to the competitiveness of their economies in the 21st centuries. The papers in this special issue review the employment of and impacts of immigrants in some of the key sectors of the Japanese and US economies, including agriculture, health care, science and engineering, and construction and manufacturing. For example, in Japanese agriculture migrant trainees are a fixed cost to farmers during the three years they are in Japan, while US farmers who hire mostly unauthorized migrants hire and lay off workers as needed, making labour a variable cost.

Democratic Legitimacy

2011 ◽  
Author(s):  
Pierre Rosanvallon
Keyword(s):  
United States ◽  
The United States ◽  
Democratic Legitimacy ◽  
Political Leaders ◽  
Constitutional Courts ◽  
International Debate ◽  
The Past ◽  
Democratic Authority ◽  
Original Contribution ◽  
Western Democracies

It's a commonplace occurrence that citizens in Western democracies are disaffected with their political leaders and traditional democratic institutions. But this book argues that this crisis of confidence is partly a crisis of understanding. The book makes the case that the sources of democratic legitimacy have shifted and multiplied over the past thirty years and that we need to comprehend and make better use of these new sources of legitimacy in order to strengthen our political self-belief and commitment to democracy. Drawing on examples from France and the United States, the book notes that there has been a major expansion of independent commissions, NGOs, regulatory authorities, and watchdogs in recent decades. At the same time, constitutional courts have become more willing and able to challenge legislatures. These institutional developments, which serve the democratic values of impartiality and reflexivity, have been accompanied by a new attentiveness to what the book calls the value of proximity, as governing structures have sought to find new spaces for minorities, the particular, and the local. To improve our democracies, we need to use these new sources of legitimacy more effectively and we need to incorporate them into our accounts of democratic government. This book is an original contribution to the vigorous international debate about democratic authority and legitimacy.

The Riddle of a Common History

2009 ◽  
Vol 1 (1) ◽  
pp. 93-116 ◽  
Author(s):  
Mauricio Tenorio-Trillo
Keyword(s):  
United States ◽  
Common Ground ◽  
The United States ◽  
History Textbooks ◽  
Recent History ◽  
History Textbook ◽  
The Past ◽  
The Us ◽  
Constant Part ◽  
Intrinsic Component

By identifying two general issues in recent history textbook controversies worldwide (oblivion and inclusion), this article examines understandings of the United States in Mexico's history textbooks (especially those of 1992) as a means to test the limits of historical imagining between U. S. and Mexican historiographies. Drawing lessons from recent European and Indian historiographical debates, the article argues that many of the historical clashes between the nationalist historiographies of Mexico and the United States could be taught as series of unsolved enigmas, ironies, and contradictions in the midst of a central enigma: the persistence of two nationalist historiographies incapable of contemplating their common ground. The article maintains that lo mexicano has been a constant part of the past and present of the US, and lo gringo an intrinsic component of Mexico's history. The di erences in their historical tracks have been made into monumental ontological oppositions, which are in fact two tracks—often overlapping—of the same and shared con ictual and complex experience.

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