Channel member satisfaction: Controversy resolved

The author reviews his relationship with Professor Robert F. Lusch, including joint research with some of their doctoral students. Their work addressed questions pertaining to marketing channel power and dependence, channel conflict, and channel member satisfaction as well as contracting among channel member firms.

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A Study of Channel Member Satisfaction and Ensuing Commitment in International and Domestic Pharmaceutical Distribution Channels

Indian Journal of Marketing ◽

10.17010/ijom/2014/v44/i1/80473 ◽

2014 ◽

Vol 44 (1) ◽

pp. 44

Author(s):

Reeva Paul

Keyword(s):

Distribution Channels ◽

Channel Member ◽

Pharmaceutical Distribution ◽

Member Satisfaction

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Channel Member Satisfaction and Performance in African Export Marketing Channels: Some Insights From Ghana

Journal of Marketing Channels ◽

10.1080/1046669x.2015.1018076 ◽

2015 ◽

Vol 22 (2) ◽

pp. 108-120 ◽

Cited By ~ 7

Author(s):

Charlene A. Dadzie

Keyword(s):

Marketing Channels ◽

Channel Member ◽

Export Marketing ◽

Member Satisfaction ◽

And Performance

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Influence Strategies and Channel Member Satisfaction in Cameroon

Journal of African Business ◽

10.1080/15228916.2012.727747 ◽

2012 ◽

Vol 13 (3) ◽

pp. 200-208 ◽

Cited By ~ 8

Author(s):

Simon P. Sigué ◽

Samuel K. Bonsu

Keyword(s):

Channel Member ◽

Influence Strategies ◽

Member Satisfaction

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Reliability and Validity of Alternative Measures of Channel Member Satisfaction

Journal of Marketing Research ◽

10.1177/002224378402100212 ◽

1984 ◽

Vol 21 (2) ◽

pp. 226-233 ◽

Cited By ~ 57

Author(s):

Robert W. Ruekert ◽

Gilbert A. Churchill

Keyword(s):

Social Interaction ◽

Reliability And Validity ◽

Channel Member ◽

Cooperative Advertising ◽

Multiple Item ◽

Alternative Measures ◽

Two Measures ◽

Member Satisfaction

The authors describe the development of multiple-item measures to capture the construct of channel member satisfaction. Two measures are developed that are found to have high levels of reliability and validity. In addition, the construct of channel member satisfaction is found to be multidimensional, involving satisfaction with products, financial considerations, social interaction, cooperative advertising programs, and other promotional assistances.

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