Reliability and Validity of Alternative Measures of Channel Member Satisfaction

1984 ◽  
Vol 21 (2) ◽  
pp. 226 ◽  
Author(s):  
Robert W. Ruekert ◽  
Gilbert A. Churchill
1984 ◽  
Vol 21 (2) ◽  
pp. 226-233 ◽  
Author(s):  
Robert W. Ruekert ◽  
Gilbert A. Churchill

The authors describe the development of multiple-item measures to capture the construct of channel member satisfaction. Two measures are developed that are found to have high levels of reliability and validity. In addition, the construct of channel member satisfaction is found to be multidimensional, involving satisfaction with products, financial considerations, social interaction, cooperative advertising programs, and other promotional assistances.


2021 ◽  
pp. 027614672110257
Author(s):  
James R. Brown

The author reviews his relationship with Professor Robert F. Lusch, including joint research with some of their doctoral students. Their work addressed questions pertaining to marketing channel power and dependence, channel conflict, and channel member satisfaction as well as contracting among channel member firms.


2014 ◽  
Vol 35 (4) ◽  
pp. 212-220 ◽  
Author(s):  
Beatrice Rammstedt ◽  
Constanze Beierlein

Psychological constructs are becoming increasingly important in social surveys. Scales for the assessment of these constructs are usually developed primarily for individual assessment and decision-making. Hence, in order to guarantee high levels of reliability, measurement precision, and validity, these scales are in most cases much too long to be applied in surveys. Such settings call for extremely short measures validated for the population as a whole. However, despite the unquestionable demand, appropriate measures are still lacking. There are several reasons for this. In particular, short scales have often been criticized for their potential psychometric shortcomings with regard to reliability and validity. In this article, the authors discuss the advantages of short scales as alternative measures in large-scale surveys. Possible reasons for the assumed limited psychometric qualities of short scales will be highlighted. The authors show that commonly used reliability estimators are not always appropriate for judging the quality of scales with a minimal number of items, and they offer recommendations for alternative estimation methods and suggestions for the construction of a thorough short scale.


1985 ◽  
Vol 13 (1-2) ◽  
pp. 188-205 ◽  
Author(s):  
Donald A. Michie ◽  
Stanley D. Sibley

Author(s):  
Ling-Yu Guo ◽  
Phyllis Schneider ◽  
William Harrison

Purpose This study provided reference data and examined psychometric properties for clausal density (CD; i.e., number of clauses per utterance) in children between ages 4 and 9 years from the database of the Edmonton Narrative Norms Instrument (ENNI). Method Participants in the ENNI database included 300 children with typical language (TL) and 77 children with language impairment (LI) between the ages of 4;0 (years;months) and 9;11. Narrative samples were collected using a story generation task, in which children were asked to tell stories based on six picture sequences. CD was computed from the narrative samples. The split-half reliability, concurrent criterion validity, and diagnostic accuracy were evaluated for CD by age. Results CD scores increased significantly between ages 4 and 9 years in children with TL and those with LI. Children with TL produced higher CD scores than those with LI at each age level. In addition, the correlation coefficients for the split-half reliability and concurrent criterion validity of CD scores were all significant at each age level, with the magnitude ranging from small to large. The diagnostic accuracy of CD scores, as revealed by sensitivity, specificity, and likelihood ratios, was poor. Conclusions The finding on diagnostic accuracy did not support the use of CD for identifying children with LI between ages 4 and 9 years. However, given the attested reliability and validity for CD, reference data of CD from the ENNI database can be used for evaluating children's difficulties with complex syntax and monitoring their change over time. Supplemental Material https://doi.org/10.23641/asha.13172129


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