Metabolomics as a marketing tool for geographical indication products: a literature review

Etude De La Pertinence Des IG Comme Outil De Différenciation Des Produits De Terroir: CAS DE l’IGP Argane Dans La Ville d’Agadir Et Regions

European Scientific Journal ESJ ◽

10.19044/esj.2016.v12n31p207 ◽

2016 ◽

Vol 12 (31) ◽

pp. 207

Author(s):

El Bakkouri Bouchra ◽

Souaf Malika ◽

Elwazani Youssef

Keyword(s):

Qualitative Study ◽

Literature Review ◽

Geographical Indications ◽

Geographical Indication ◽

Structured Interviews ◽

Key Concepts ◽

Its Regions ◽

The City ◽

Do So

The differentiation of local products is considered as a necessity nowadays given the standardization flows are increasing. This differentiation can be established especially through the Distinctive Signs of Origin and Quality (DSOQ). Our work has shown through the example of the PGI (Protected Geographical Indication) Argane, that GIs are a relevant tool for the differentiation of local products if they (GIs) are placed in a favorable context to their application. Our paper answers the following question: "To what extent geographical indications are meant as an effective tool for differentiation of local products: case of the PGI Argane in the city of Agadir and regions? To do so, we used an exploratory qualitative study through semi-structured interviews with a sample of people representing different stakeholders of Agadir and its regions, preceded of course by a literature review on the different key concepts.

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Contemporary Art Museums' Marketing Strategies

Advances in Media, Entertainment, and the Arts - Handbook of Research on the Impact of Culture and Society on the Entertainment Industry ◽

10.4018/978-1-4666-6190-5.ch021 ◽

2014 ◽

pp. 371-388

Author(s):

Zeynep Guney Celebi

Keyword(s):

Literature Review ◽

Contemporary Art ◽

Modern Art ◽

Art Museums ◽

Marketing Strategies ◽

Entertainment Industry ◽

Museum Marketing ◽

Marketing Tool ◽

The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

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Contemporary Art Museums' Marketing Strategies

Hospitality, Travel, and Tourism ◽

10.4018/978-1-4666-6543-9.ch064 ◽

2014 ◽

pp. 1154-1171

Author(s):

Zeynep Guney Celebi

Keyword(s):

Literature Review ◽

Contemporary Art ◽

Modern Art ◽

Art Museums ◽

Marketing Strategies ◽

Entertainment Industry ◽

Museum Marketing ◽

Marketing Tool ◽

The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

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Social Inclusion Drives Business Sales: A Literature Review on the Case of the Employment of Persons With Disabilities

10.33543/16002.62536267 ◽

2019 ◽

pp. 6253-6267

Author(s):

Boris Miethlich ◽

Anett Oldenburg

Keyword(s):

Literature Review ◽

Social Inclusion ◽

Central Element ◽

Sustainable Business ◽

Customer Contact ◽

Persons With Disabilities ◽

Customer Base ◽

Csr Strategy ◽

Marketing Tool ◽

The Impact

So far companies seem to ignore the potential of persons with disabilities (PWD) as customers and as employees. Although there is some empirical evidence that PWD employment can bring many benefits to companies and that social inclusion can attract a lasting customer base. The employment of PWD and social inclusion, generally, are important social commitments of companies and should represent a central element of the Corporate Social Responsibility (CSR) strategy. CSR is also an interesting marketing instrument for differentiation. However, customers are more aware of productrelated CSR activities than philanthropy or sustainable business initiatives. The aim of this article is to analyze how the promotion of social inclusion, through the example of the employment of PWD, could impact directly or indirectly on business sales. The research is based on a literature review. The selected literature was evaluated regarding the impact on business sales using a deductive content analysis. The results show that social inclusion, as a CSR activity, contributes to increased sales. This is particularly important when it comes to providing services and direct customer contact. Through social inclusion, the company reflects the diversity of existing and potential customers. In this way, new customers can be acquired, customer loyalty promoted or strengthened, and, as a result, sales increased. CSR activities that are used as a marketing tool for differentiation and do not pursue the sole goal of strengthening the company's reputation can create a competitive advantage and thus secure market share, open-up new market segments and permanently increase sales.

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Effect of Computerized Auditory Training on Speech Perception of Adults With Hearing Impairment

Perspectives on Aural Rehabilitation and Its Instrumentation ◽

10.1044/arri20.3.91 ◽

2013 ◽

Vol 20 (3) ◽

pp. 91-106 ◽

Cited By ~ 6

Author(s):

Rachel Pizarek ◽

Valeriy Shafiro ◽

Patricia McCarthy

Keyword(s):

Hearing Loss ◽

Speech Perception ◽

Literature Review ◽

Low Cost ◽

Experimental Designs ◽

Auditory Training ◽

Hearing Impairments ◽

Communicative Disorders ◽

And Training

Computerized auditory training (CAT) is a convenient, low-cost approach to improving communication of individuals with hearing loss or other communicative disorders. A number of CAT programs are being marketed to patients and audiologists. The present literature review is an examination of evidence for the effectiveness of CAT in improving speech perception in adults with hearing impairments. Six current CAT programs, used in 9 published studies, were reviewed. In all 9 studies, some benefit of CAT for speech perception was demonstrated. Although these results are encouraging, the overall quality of available evidence remains low, and many programs currently on the market have not yet been evaluated. Thus, caution is needed when selecting CAT programs for specific patients. It is hoped that future researchers will (a) examine a greater number of CAT programs using more rigorous experimental designs, (b) determine which program features and training regimens are most effective, and (c) indicate which patients may benefit from CAT the most.

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Taking Care of Children After Traumatic Brain Injury

Perspectives on School-Based Issues ◽

10.1044/sbi13.3.79 ◽

2012 ◽

Vol 13 (3) ◽

pp. 79-86 ◽

Cited By ~ 1

Author(s):

Julie Haarbauer-Krupa

Keyword(s):

Traumatic Brain Injury ◽

Brain Injury ◽

Literature Review ◽

School Setting ◽

Leadership Role ◽

Speech Language Pathologists ◽

Educational Information ◽

Taking Care

AbstractPurpose: The purpose of this article is to inform speech-language pathologists in the schools about issues related to the care of children with traumatic brain injury.Method: Literature review of characteristics, outcomes and issues related to the needs serving children.Results: Due to acquired changes in cognition, children with traumatic brain injury have unique needs in a school setting.Conclusions: Speech-Language Pathologists in the school can take a leadership role with taking care of children after a traumatic brain injury and coordination of medical and educational information.

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