Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 1154-1171
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

scholarly journals The new towns in the Agro Pontino: a literature review and critical bibliography

2019 ◽  
Vol 63 ◽  
pp. 08003
Author(s):  
Emanuela Margione
Keyword(s):  
Literature Review ◽  
Morphological Structure ◽  
Capital City ◽  
Medium Size ◽  
Historical Period ◽  
Urban Centre ◽  
New Towns ◽  
Reclamation Project ◽  
The Relationship

This literature review intends to focus on how the settlements system of the Agro Pontino, newly designed in a geographic area contiguous to the capital city and directly connected to the integral reclamation project elaborated by the agricultural economist Arrigo Serpieri starting from 1923, is narrated. The reclamation of the Agro Pontino is one of the most important territorial transformations carried out by Fascism under direct public control. Also, this case study is particularly significant due to the relationship between the capital city, Rome, as large urban centre, the new medium size cities, villages and the morphological structure of agricultural holdings, into a historical context where the concept of agricultural property is defined. Today we have an enormous number of books, paper and documents written in different historical period that can help us to understand the evolution of the Italian new towns but at the same time the large number of these materials can also make it difficult for understanding the project and its meaning through time. The aim of this paper is, therefore, to explain how to prepare a critical bibliography able to show the evolution of the reclamation project and the construction of new towns and the changing of its meaning over time. Also, thanks to this bibliography it’s possible to extract the main issues related to the Italian case study: the relationship between the existing landscape and the network of roads; the relationship between the plans for villages, towns and the architectural features of the new settlements, and finally, the role of public buildings as a system of public facilities promoting new behaviour patterns, and their bold modernist architecture symbolized the conquest of the land.

Herman Trunk’s Cubist Crucifix: A Case Study

2011 ◽  
Vol 15 (5) ◽  
pp. 628-647
Author(s):  
Cynthia Fowler
Keyword(s):  
Twentieth Century ◽  
Modern Art ◽  
Alternative Perspective ◽  
Time Period ◽  
The Relationship

Abstract American modern artist Herman Trunk (1894–1963) serves as a noteworthy case study in a consideration of the relationship between religion and American modern art in the first half of the twentieth century. One of his few overtly religious works, Crucifix (c. 1930), stands out for its intriguing convergence of a most important Catholic subject with Cubist art. This essay examines Trunk’s Cubist Crucifix in relation to other Crucifix and Crucifixion paintings created around the same time period. Trunk’s Crucifix is unique among abstract paintings of religious subjects in the artist’s distinctive use of Cubism to create a quiet meditation on the crucified Christ. In some respects affirming the long tradition of Crucifix and Crucifixion paintings, Crucifix also counters those traditions to provide an alternative perspective on the Crucifix as a subject. Through his Crucifix painting, Trunk successfully brings together two traditions that historically have been viewed as diametrically opposed—Catholicism and Cubist abstraction—to produce a devotional image of the Crucifix as a form of veneration.

Digital Social Networking Use Effect on Individual Job Performance

2021 ◽  
pp. 29-48
Author(s):  
Marwa Mallouli Ben Zouitina ◽  
Zouhour Smaoui Hachicha
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Social Networking Sites ◽  
Work Performance ◽  
Multiple Case Study ◽  
Structured Interviews ◽  
Multiple Case ◽  
The Impact ◽  
The Relationship

This chapter aims to explore the impact of social networking sites (SNS) usage on individual work performance (IP). A literature review revealed contrasting results. A multiple-case study on 15 employees from eight Tunisian firms has been conducted to highlight the SNS effects on IP in the specific context of democratic transition. Data have been collected by semi-structured interviews and coded using the Nvivo 10 software. The analysis shows that, depending on the level of SNS usage, three types of effect are identified on IP at work: positive, negative, or null. This result invites researcher to consider the usage intensity when analyzing SNS effects on IP. Understanding the different types of SNS usage by actors and their effects on IP could help managers to take appropriate decisions to take profit from this usage. This research suggests also that organizational policy moderates the relationship between SNS usage and IP.

The BPM lifecycle

2017 ◽  
Vol 23 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Ronaldo Bernardo ◽  
Simone Vasconcelos Ribeiro Galina ◽  
Silvia Inês Dallavalle de Pádua
Keyword(s):  
Literature Review ◽  
Business Process ◽  
Dynamic Capabilities ◽  
Process Management ◽  
Business Processes ◽  
Theoretical Models ◽  
Content Type ◽  
Fourth Step ◽  
The Relationship

Purpose The purpose of this paper is to develop a conceptual framework that incorporates factors external to the organization into the business process management (BPM) lifecycle through dynamic capabilities (DCs), beginning with strategy and persisting through the business process transformation. Design/methodology/approach The study comprised four distinct phases. First, a literature review was conducted to identify validated theoretical models related to the topic. Then, a systematic review of the literature was conducted by accessing the EBSCOhost, ISI/Web of Science and Scopus databases, for the purpose of understanding how the relationship between BPM and DCs has been addressed. The third step was the identification of the meta-capabilities involved in the relationship between DC and BPM, the fourth step was the construction of a framework that integrated an external view into BPM through DC, and the final step evaluated these framework through a case study. Findings Ten texts were selected after a systematic literature review. The following main points of convergence were identified: DC contributes to the conceptualization and understanding of BPM, DC assists in the process of organizational change by promoting the adaptation of the company to the environment, and DC enhances BPM performance. A framework was developed and presented. Practical implications The proposed framework, which incorporates an external perspective into the BPM lifecycle through DCs, can be used by managers and researchers interested in the promotion of BPM. Originality/value The study shows how the sensing, seizing and transforming meta-capabilities can act to evaluate the outside-in perspective, serve as a benchmark for the alignment of business processes and enable the operationalization of emerging demands through the dynamic adaptation of processes.

scholarly journals The identification method of 6-7 year-old-children’s «duovector» giftedness in the art-creativity process

2018 ◽  
Vol 7 (4) ◽  
pp. 326-335
Author(s):  
Larisa Yuryevna Kalinina ◽  
Dmitriy Victorovich Ivanov
Keyword(s):  
Contemporary Art ◽  
Art Criticism ◽  
Modern Art ◽  
Reference Points ◽  
Creative Activity ◽  
New Knowledge ◽  
The World ◽  
The Aesthetic ◽  
Development And Validation ◽  
The Relationship

The paper deals with one of the aspects of early identification of giftedness: the establishment of the relationship between its types. The authors see a solution of the problem in the development and validation of the methodology based on the integrated modern scientific knowledge - psychological, pedagogical and art criticism, in the field of contemporary art. This technique is expected to meet the conditions of efficiency and accessibility in the application of teachers working with children. Clarifications have been made to the basic concept of giftedness for the paper. The authors propose a term describing the interrelated manifestation of two types of giftedness - duovector talent. The method is aimed at finding hidden signs of duovector giftedness: musical mathematics, in the field of fine art and sports, musical and linguistic. The basis of this approach is the idea of the dependence of the frequency and brightness of giftedness manifestations on the conditions, the most important of which is the aesthetic environment enriched with multi-modal material for creativity. At the same time, it is advisable to involve children in accessible and aesthetically valuable works of modern art, in the search for new knowledge in the same ways that adult authors of the XXI century use. Modeling directly perceived creative techniques and forms, the child masters the world, structures it non-linearly, on the principle of creating a rhizome. As a catalyst of creative activity, a set of tasks-subtests adapted to the age peculiarities of children is offered. The procedure of the experiment in a specially organized educational environment (an art workshop) is characterized. Plunging into the atmosphere of fruitful disorder, the child will act freely and directly, engaged in creativity as a game, creates an art product that has value as a marker of his talent. The content of creative tasks is presented, according to the results of work on which the diagnostic card is filled, in turn, which is the basis for the conclusions about the presence of the childs duovector talent. At this stage of the study, the authors have prepared a method for validation by comparing it with tests and subtests of other methods. The materials of the paper logically continue the research in the field of finding reference points for the development of individual educational routes of students, preparing them for lifelong learning.

Building a Relationship with Ethnic Consumers

2014 ◽  
Vol 3 (4) ◽  
pp. 40-54 ◽  
Author(s):  
Cinzia Maria Rita Panero
Keyword(s):  
Consumer Behavior ◽  
Ethnic Minorities ◽  
Large Scale ◽  
Relevant Literature ◽  
Marketing Strategies ◽  
The Relationship

In recent decades many Countries have become multicultural societies. Many researchers have stressed the relevance of understanding the ethnic cultures and their impact on consumption behaviors and marketing practices. This is even more true in Countries that only recently are facing the presence of ethnic minorities. This article aims at analyzing the beginning of the relationship between indigenous retailers and immigrants. After a review of relevant literature in the area of ethnic consumer behavior and retailer marketing strategies, this article analyzes a case study, involving an Italian large-scale retailer, and its project aiming at targeting ethnic consumers. Issues and implications are then discussed.

Corporate Governance and Organizational Social Responsibility: discussion about the Multilatinas case

2021 ◽  
Vol 37 (71) ◽  
pp. e2310975
Author(s):  
Carlos Tello-Castrillón
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Theoretical Model ◽  
Literature Review ◽  
Social Responsibility ◽  
Conceptual Frame ◽  
The Subject ◽  
Corporate Social ◽  
The Relationship

This paper explores the relationship between Corporate Governance and Corporate Social Responsibility (or Organizational Social Responsibility). To this end, the document is based on a case study about a Colombian long-tradition firm known as Organización Carvajal, which has extended its activity all over Latin America. The case study covers the period 2008-2015, between the arrival of a non-family CEO to the last year containing enough information about the subject at the research time. The relationship between the Corporate Governance and the Organizational Social Responsibility is studied based on a model that considers the interest of the majority-owners-block-family and CEO about the firm outlays for the Organizational Social Responsibility. The presentation is built as follows: first, central issues of the disciplinary context are shown. They are centered on placing the Corporate Governance-Organizational Social Responsibility relationship in Multilatinas among the organizational discussion. Second, the literature review explains the conceptual frame to visualize both the relationship mentioned above and the fieldwork. This part sets the theoretical model used as a referent. Finally, the case is described, discussed and the conclusions incorporated. The findings suggest that the CEO – owner agency problem in this Multilatina is not significant enough to become the main reason to alter the relationship between Corporate Governance and Organizational Social Responsibility.

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