How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry

2017 ◽  
Vol 157 (2) ◽  
pp. 525-542 ◽  
Author(s):  
Tam Thien Vo ◽  
Xinning Xiao ◽  
Shuk Ying Ho
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Airline Industry ◽  
Word Of Mouth ◽  
Corporate Social

scholarly journals Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines

2020 ◽  
Vol 12 (10) ◽  
pp. 3974 ◽  
Author(s):  
Heesup Han ◽  
Amr Al-Ansi ◽  
Xiaoting Chi ◽  
Hyungshin Baek ◽  
Kyung-Sik Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Airline Industry ◽  
Word Of Mouth ◽  
Environmentally Friendly ◽  
Mediating Effect ◽  
Emotional Attachment ◽  
Price Perception ◽  
Corporate Social

This research aimed to develop a theoretical framework relating environmental corporate social responsibility (environmentally friendly business, compliance with environmental regulations, environmentally friendly products/services, environment-related mission, environmental preservation efforts), service quality, emotional attachment, and word-of-mouth in the full-service airline industry. A quantitative approach with a survey methodology was used for attaining the research goals. Our empirical findings demonstrated that environmental corporate social responsibility plays a crucial role in eliciting airline customers’ word-of-mouth, and that service quality and emotional attached have a critical mediating effect. In addition, price perception moderated the degree of the relationship strength between environmental corporate social responsibility and word-of-mouth. The salient contribution of emotional attachment to the prediction power increase of the proposed model for word-of-mouth was also uncovered. Overall, this research presents apparent understanding of airline corporate social responsibility for the environment and its role in the process of generating word-of-mouth.

scholarly journals Corporate Social Responsibility and Financial Performance in the Airline Industry in Central and Eastern Europe

2014 ◽  
Vol 62 (4) ◽  
pp. 633-639 ◽  
Author(s):  
Roman Asatryan ◽  
Olga Březinová
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Eastern Europe ◽  
Airline Industry ◽  
Positive Relationship ◽  
Central And Eastern Europe ◽  
Independent Variables ◽  
Corporate Social ◽  
The Impact

This paper contributes to the knowledge on corporate social responsibility (CSR) initiatives of by businesses and its ability to influence their financial performance. Consequently, the main objective is to examine the relationship between CSR and financial performance in the airline industry in Central and Eastern Europe. The paper does not attempt to establish causality between CŚR and financial performance. The paper attempts to contribute to the existing knowledge in the field by examining the extent to which CSR relates to financial performance of airline firms. A sample of 20 audited financial statements of airline firms were selected randomly. The study analyzed the impact of CSR activities on the financial performance of firms. The Return on Equity (ROE) and Return on Assets (ROA) were used as indicators to measure financial performance of firms whiles the independent variables were Community Performance (CP), Environment Management System (EMS) and Employee Relations (ER). The study found that there is a significant positive relationship between CSR initiatives and financial performance measures. More specifically, there was found to be a positive relationship between the independent variables of CSR thus, CP, EMS and ER and the financial performance of airline firms in terms of the ROE and ROA.

scholarly journals Corporate Social Responsibility, Intangibles, and Dynamic Performance of the U.S. Airlines

2021 ◽  
Vol 24 (1) ◽  
pp. 104-115
Author(s):  
Wei-Kang Wang ◽  
Sheng-Fu Wu ◽  
Mohammad Nourani ◽  
Qian Long Kweh ◽  
Janya Chen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Airline Industry ◽  
Dynamic Performance ◽  
Operating Performance ◽  
Mediating Effect ◽  
Dynamic Data Envelopment Analysis ◽  
Indirect Relationship ◽  
Corporate Social ◽  
The U.S

La Responsabilidad Social Corporativa, los Intangibles y el Desempeño Dinámico de las Aerolíneas Estadounidenses. En este estudio se emplea en primer lugar el enfoque del análisis dinámico de la envolvente de datos (DEA) para medir el rendimiento operativo de la industria aeronáutica de los Estados Unidos en el período 2006-2014. Examinamos si las aerolíneas incluidas en la base de datos de Kinder, Lydenberg y Domini (KLD) tienen una mayor eficiencia que las aerolíneas no incluidas en la base de datos de KLD. Las siete dimensiones de la responsabilidad social de las empresas (RSE) disponibles en la base de datos KLD se utilizan para representar la RSE. Así, a través de un gráfico de radar, también documentamos la medida en que las compañías aéreas han aplicado cada una de las dimensiones de la RSE. Este estudio también explora la relación entre la RSE y el rendimiento operativo de las aerolíneas. Nuestros hallazgos muestran una relación indirecta entre la RSE y el rendimiento operativo, que se basa en el efecto mediador de los intangibles, después de tener en cuenta el posible problema de la endogeneidad. Los hallazgos de este estudio pueden proporcionar directrices para hacer frente a los problemas de RSE en la industria de las aerolíneas y para implementar políticas de RSE. This study first employs the dynamic data envelopment analysis (DEA) approach to measure the operating performance of the U.S. airline industry for the period 2006-2014. We examine whether airlines included in the Kinder, Lydenberg, and Domini (KLD) database have higher efficiencies than airlines not included in the KLD database. The seven corporate social responsibility (CSR) dimensions available in the KLD database are used to proxy for CSR. Through a radar graph, we thus also document the extent to which the airlines have implemented each of the dimensions of CSR. Next, this study explores the relationship between CSR and the operating performance of the airlines. Our findings show an indirect relationship between CSR and operating performance, which relies on the mediating effect of intangibles, after accounting for potential endogeneity problem. The findings of this study can provide guidelines for coping with CSR issues in the airline industry and for implementing CSR policies.

scholarly journals Effects of Social Responsibility and Corporate Image on Online Word of Mouth in Cultural and Creative MICE industry

2021 ◽  
Vol 72 ◽  
pp. 175-186
Author(s):  
Kun-Yao HUNG ◽  
Ming-Hung LIN ◽  
Su-Ming WU
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Corporate Image ◽  
Creative Industry ◽  
Retrieval Rate ◽  
Online Word Of Mouth ◽  
Research Objects ◽  
Mice Industry ◽  
Corporate Social

The emergence of global cultural and creative industry in past years has the exhibition appear diverse function and complicated styles. It would test the decision making of curators or curating teams extending the influence of exhibition and creating new value with smart curating, loan, or renewal. In this case, it becomes a primary issue for curators or curating teams mastering points in the planning and conducting, deepening experience, and matching audience’s needs to advance MICE events and drive innovative economic development. Aiming at consumers of cultural and creative MICE industry in Kaohsiung City, as the research objects, total 400 copies of questionnaire are distributed, and 284 valid copies are retrieved, with the retrieval rate 71%. The concept of corporate social responsibility is gradually emphasized in past years. Under the environmental trend, owners in the world realize the importance of corporate social responsibility and the irresistibility of the trend. The participation in corporate social responsibility of cultural and creative MICE industry indeed could enhance consumers’ image of cultural and creative MICE industry. According to the result to propose suggestions, it is expected to help domestic cultural and creative MICE industry build good corporate image through social responsibility to effectively master online word of mouth.

scholarly journals Competitiveness Analysis of Indonesian Banking Industry Based on Corporate Social Responsibility Impacts

2021 ◽  
Vol 07 (08) ◽  
Author(s):  
Lindiawati . ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Government Regulation ◽  
Word Of Mouth ◽  
Banking Industry ◽  
Business Impact ◽  
The Government ◽  
Corporate Social ◽  
The Impact

Corporate Social Responsibility (CSR) has been becoming more attention for both companies and consumers. People are more aware of giving consideration on what companies have been doing for public as the representative of their responsibilities, and they use this to make buying decision and producing word-of-mouth. Corporate Social Responsibility has also been involved in banking industry since bank is an industry that is considered fragile or very easy to be affected by publis psychology leading bank customers then rush during a negative issue impacting the bank industry. By the government regulation pushing the banks to implement CSR, the kinds of CSR activities must reflect what banks wanth to achieve. Based on some studies on CSR impacts, it has been identified that the impact of CSR activities can be classified into four categories namely: phylanthophy, promotion, business impact, and mindset change. By knowing the map of the banks’ CSR activities based on those four categories, it can be concluded the competitiveness of the bank especially from the perspective of their social exposures. The result shows There are four banks that have well implemented CSR in term of that they have many CSR activities and whose impact levels are high. Three of of the four banks, have completed CSR whose impacst are complete, namely philanthropy, promotion, Business Impact, and Mindset Change.

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