Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

2006 ◽  
Vol 17 (1) ◽  
pp. 61-74 ◽  
Author(s):  
En Xie ◽  
Hock-Hai Teo ◽  
Wen Wan
Keyword(s):  
Consumer Behavior ◽  
Personal Information ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Privacy Notices

Apps-Commerce in Emerging Markets

2017 ◽  
pp. 51-69 ◽  
Author(s):  
Sajad Rezaei ◽  
Maryam Emmi
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Emerging Markets ◽  
Marketing Strategies ◽  
Current Understanding ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Flow Of Information ◽  
Large Flow

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

scholarly journals Os dois lados da mesma moeda: identificando os paradoxos da tecnologia no consumo online dos brasileiros

2020 ◽  
Vol 12 ◽  
pp. 1092
Author(s):  
Claudia Maria Dias Guerra Disconzi ◽  
Kathiane Benedetti Corso ◽  
Marina Valim Bandeira
Keyword(s):  
Consumer Behavior ◽  
Survey Research ◽  
Research Method ◽  
The Internet ◽  
Exploratory Research ◽  
National Surveys ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Purchase Process ◽  
Online Consumer

 The possibility of buying at any time of the day, researching prices and finding varied products are some of the advantages informed by online consumers. Despite the benefits, some disadvantages are also cited by these consumers, such as the impossibility of product experimentation, delay in delivery, difficulty in accessing websites and lack of security. With this, the possibility of paradoxical behavior among this type of consumer is verified. Therefore, this work aims to verify the presence of technology paradoxes in online consumer behavior. This is a descriptive-exploratory research, with a quantitative approach and a survey research method. A questionnaire was elaborated aiming to collect information regarding the profile of the online consumers interviewed and the characteristics of the purchase process, besides containing 28 statements referring to the 14 paradoxes of technology adapted from national surveys for consumption through the internet. A total of 263 respondents were obtained, where two pairs of paradoxes were present: Assimilation / Isolation and Planning / Improvisation.

scholarly journals Smoking Cessation and the Internet: A Qualitative Method Examining Online Consumer Behavior

2002 ◽  
Vol 4 (2) ◽  
pp. e8 ◽  
Author(s):  
Genevieve Frisby ◽  
Tracey L Bessell ◽  
Ron Borland ◽  
Jeremy N Anderson
Keyword(s):  
Smoking Cessation ◽  
Consumer Behavior ◽  
Qualitative Method ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer

scholarly journals The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders

2014 ◽  
Vol 6 (2) ◽  
pp. 16-20 ◽  
Author(s):  
Edward F. McQuarrie ◽  
Barbara J. Phillips
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
The Internet ◽  
Real Power ◽  
Cultural Process ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Consumer Relationships

Abstract Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look for taste leadership from certain peers Fashion bloggers take hold of the Internet “megaphone” to broadcast and influence taste within an elaborate social and cultural process. It teaches us some general principles about the ways professional marketing is affected by these “citizen journalists” on social media, and how their behavior is affected by marketers. These megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands. Brands are increasingly coming to depend upon them as well. Although these bloggers started out as ordinary consumers, they were soon integrated into the professional fashion system and do not oppose it. They therefore pose no threat to professional marketers, but rather offer an alternative marketing opportunity within the complex web of social media.

scholarly journals The Changing Shopping Culture: Internet Consumer Behavior

2014 ◽  
Vol 18 (1) ◽  
pp. 35-40 ◽  
Author(s):  
Elif Eroglu
Keyword(s):  
Consumer Behavior ◽  
Human Life ◽  
Theoretical Explanation ◽  
Internet Technology ◽  
The Internet ◽  
Field Of Study ◽  
Online Consumer Behavior ◽  
Important Phenomenon ◽  
Dynamic Field ◽  
Online Consumer

Internet technology has prompted significant changes in many aspects of human life and society as well as in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping through the Internet or e-commerce. Shopping through the Internet has interconnections with many disciplines such as law, economics, psychology, and marketing. Many academicians, researching in various disciplines, studied this issue, which is a dynamic field of study. However, the case is this, we can say that the studies about the reasons for shopping through Internet by the consumers are very new and few in number. Shopping through the Internet involves social, technological, economical, behavioral, and educational dimensions. There are many prior factors behind shopping through the Internet by the consumers. This study presents a theoretical explanation for online consumer behavior.

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

2021 ◽  
pp. 1578-1597
Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar
Keyword(s):  
Systematic Review ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Marketing Research ◽  
Journal Articles ◽  
Exclusion Criteria ◽  
Repurchase Intentions ◽  
Online Consumer Behavior ◽  
Research Areas ◽  
Online Consumer

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

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