The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

2007 ◽  
Vol 14 (1) ◽  
pp. 48-64
Author(s):  
Jean-Pierre Lévy Mangin ◽  
Tamás Koplyay ◽  
Christian Calmès
Keyword(s):  
Marketing Channels ◽  
Moderator Effect ◽  
Channels Of Distribution

On the Measurement of Interfirm Power in Channels of Distribution

1983 ◽  
Vol 20 (2) ◽  
pp. 158-166 ◽  
Author(s):  
Gary L. Frazier
Keyword(s):  
Construct Validity ◽  
Marketing Channels ◽  
The Other ◽  
Role Performance ◽  
Channel System ◽  
Empirical Results ◽  
Channels Of Distribution ◽  
Channel Relationship ◽  
Primary Channel

Based in part on previous research reported in the marketing channels literature, an approach for measuring interfirm power is developed which centers on power's hypothesized sources. Within a dyadic channel relationship, the role performance of a firm in its primary channel responsibilities is seen to drive the level of the other firm's dependence in their relationship. This dependence, in turn, determines the former firm's level of power over the latter firm. Empirical results from a study in a franchise channel system are used to evaluate the reliability and construct validity of the proposed measures.

scholarly journals O Caminho do Produto, da Empresa ao Consumidor: Aspectos Teóricos e Bibliométricos Sobre Canais de Marketing

2020 ◽  
Vol 9 (1) ◽  
pp. 12-26
Author(s):  
Tatiana Ferrara Barros ◽  
Eduardo Roque Mangini ◽  
Marcos Cortez Campomar ◽  
André Urdan
Keyword(s):  
Web Of Science ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Channels Of Distribution

O artigo teve como objetivo o levantamento de autores e periódicos relacionados com o tema Canais de Marketing a partir de estudo bibliométrico. O procedimento consistiu de análise de artigos referentes ao tema, a partir da base de dados Web of Science abrangendo o período de 1980 a 2016, com a palavra-chave usada “Marketing Channels”; “Distribution channels”; “Channels of distribution”, e as variáveis utilizadas foram artigos sobre o tema, e delimitadas nas áreas de negócios, gerenciamento e economia. Isso gerou 289 documentos. A etapa seguinte constitui-se de avaliação relacionada aos periódicos, ano de publicação, autores e número de citação. O uso dos softwares VosViewer e CitNet Explorer permitiu a organização de grupos (cluster) baseados em co-citação, em uma perspectiva qualitativa. Com o uso do software BibExcel, foi possível analisar quantitativamente os dados bibliográficos e forneceu informações para Análise Fatorial Exploratória (AFE) com o uso do software estatístico SPSS 22. Com a AFE, tornou-se possível a formação de agrupamentos com o mínimo de perda de informações e com características semelhantes entre si e renomeados de acordo com características dos artigos. O resultado demonstra a importância do tema com crescente número de publicações e autores interessados no avanço da ciência.

How Can Farmers Get Access to Customers?

2013 ◽  
pp. 138-151 ◽  
Author(s):  
I. Kotliarov
Keyword(s):  
Direct Interaction ◽  
Channels Of Distribution ◽  
State Strategy ◽  
Stimulation Of

The paper analyzes the models of direct interaction between producers and customers of farmers’ products. We demonstrate that the most effective ways of distribution of these products are servicization of retail, e-commerce, vending and direct purchase activity of retailers. The most effective state strategy aimed at supporting farmers’ access to end customers should be the stimulation of these channels of distribution development.

E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra
Keyword(s):  
Agricultural Sector ◽  
Positive Influence ◽  
End Users ◽  
Marketing Channels ◽  
Agricultural Products ◽  
The Other ◽  
Media Campaign ◽  
Community Groups ◽  
Distribution Chain ◽  
Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

Sign in / Sign up

Export Citation Format

Share Document