scholarly journals O Caminho do Produto, da Empresa ao Consumidor: Aspectos Teóricos e Bibliométricos Sobre Canais de Marketing

2020 ◽  
Vol 9 (1) ◽  
pp. 12-26
Author(s):  
Tatiana Ferrara Barros ◽  
Eduardo Roque Mangini ◽  
Marcos Cortez Campomar ◽  
André Urdan
Keyword(s):  
Web Of Science ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Channels Of Distribution

O artigo teve como objetivo o levantamento de autores e periódicos relacionados com o tema Canais de Marketing a partir de estudo bibliométrico. O procedimento consistiu de análise de artigos referentes ao tema, a partir da base de dados Web of Science abrangendo o período de 1980 a 2016, com a palavra-chave usada “Marketing Channels”; “Distribution channels”; “Channels of distribution”, e as variáveis utilizadas foram artigos sobre o tema, e delimitadas nas áreas de negócios, gerenciamento e economia. Isso gerou 289 documentos. A etapa seguinte constitui-se de avaliação relacionada aos periódicos, ano de publicação, autores e número de citação. O uso dos softwares VosViewer e CitNet Explorer permitiu a organização de grupos (cluster) baseados em co-citação, em uma perspectiva qualitativa. Com o uso do software BibExcel, foi possível analisar quantitativamente os dados bibliográficos e forneceu informações para Análise Fatorial Exploratória (AFE) com o uso do software estatístico SPSS 22. Com a AFE, tornou-se possível a formação de agrupamentos com o mínimo de perda de informações e com características semelhantes entre si e renomeados de acordo com características dos artigos. O resultado demonstra a importância do tema com crescente número de publicações e autores interessados no avanço da ciência.

On the Measurement of Interfirm Power in Channels of Distribution

1983 ◽  
Vol 20 (2) ◽  
pp. 158-166 ◽  
Author(s):  
Gary L. Frazier
Keyword(s):  
Construct Validity ◽  
Marketing Channels ◽  
The Other ◽  
Role Performance ◽  
Channel System ◽  
Empirical Results ◽  
Channels Of Distribution ◽  
Channel Relationship ◽  
Primary Channel

Based in part on previous research reported in the marketing channels literature, an approach for measuring interfirm power is developed which centers on power's hypothesized sources. Within a dyadic channel relationship, the role performance of a firm in its primary channel responsibilities is seen to drive the level of the other firm's dependence in their relationship. This dependence, in turn, determines the former firm's level of power over the latter firm. Empirical results from a study in a franchise channel system are used to evaluate the reliability and construct validity of the proposed measures.

Distribution Channels as Political Economies: A Framework for Comparative Analysis

1980 ◽  
Vol 44 (3) ◽  
pp. 52-64 ◽  
Author(s):  
Louis W. Stern ◽  
Torger Reve
Keyword(s):  
Comparative Analysis ◽  
Empirical Research ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Channel Member ◽  
Departure Point ◽  
Political Economies

This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.

scholarly journals FMCG companies specific distribution channels

2009 ◽  
Author(s):  
Ioana Barin
Keyword(s):  
Distribution Network ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Economic Cycle ◽  
Logistics System ◽  
Specific Distribution ◽  
Actual Movement ◽  
Operational Processes

Distribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. The distribution consists of the following major components: distribution channels or marketing channels, which together form a distribution network; logistics o rphysical distribution. In order to effective achieve, distribution of goods requires an amount of activities and operational processes related to transit of goods from producer to consumer, the best conditions, using existing distribution channels and logistics system. One of the essential functions of a distribution is performing acts of sale, through which, with the actual movement of goods, their change of ownership takes place, that the successive transfer of ownership from producer to consumer. This is an itinerary in the economic cycle of goods, called the distribution channel.

Distribution channels and internationalization in a developing-country clothing industry

2015 ◽  
Vol 17 (2) ◽  
pp. 130-148 ◽  
Author(s):  
Florence Olu Ogunrin ◽  
Anthony U Inegbenebor
Keyword(s):  
Developing Economies ◽  
Distribution Channels ◽  
Structured Interview ◽  
Marketing Channels ◽  
Global Marketing ◽  
Content Type ◽  
Haute Couture ◽  
Business Goals ◽  
Commercial Networks ◽  
Similar Development

Purpose – The purpose of this paper is to examine the distribution channels used by a Nigerian sample of apparel producers and investigate the association between the channels in use and the sample’s export involvement. In this era of sophisticated computer- and internet-mediated marketing practices, the larger proportion of entrepreneurs in developing economies still deploy largely informal marketing practices. Countries indeed have adopted the marketing revolution to varying degrees, consistent with prevailing level of development. Design/methodology/approach – A structured interview schedule was used in collecting data from 111 apparel entrepreneurs. Findings – Most of the respondents were domestic market-focused haute couture producers or low-volume producers of ready-to-wear (r-t-w) clothing who supply institutions or boutiques, using direct channels. Only a few export, mainly through ethnic-commercial networks involving overseas-based family/friends. Practical implications – For now, current distribution channels seem adequate for the personal and business goals of these entrepreneurs. However, large-volume clothing exporting through formal global distribution channels is what drives industrialization and development. These apparel entrepreneurs therefore require institutional assistance to link up with formal global marketing channels. It is only then that the industry would serve similar development roles as witnessed in other emerging economies which have climbed the development ladder through export of labour-intensive manufactures like clothing. Originality/value – The study confirmed earlier observations about apparel exporting in Nigeria, such as prevalent use of informal channels, and also draws attention to less-known details, including the existence of fledgling local trade intermediaries, “disappointed exporters” and an emerging group (yet miniscule) of exporters who utilize more formalized channels.

scholarly journals Analysis of Distribution and Marketing Margin of Topo Local Shallots in North Tidore District, Tidore Islands City

2020 ◽  
Vol 13 (2) ◽  
pp. 334
Author(s):  
Munawir Muhammad ◽  
Fatmawati Fatmawati ◽  
Abdul Haris Din
Keyword(s):  
Data Analysis ◽  
Quantitative Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Final Consumer

The purpose of this research was to analyze the form of topo local shallot marketing distribution channels and marketing margins of topo local shallots in North Tidore District, Tidore Islands City. Respondents which will be researched include producers, collectors, retailers and consumers who are directly involved in the distribution of topo local shallots. The data collection techniques used in this research included farmers, collector traders, retailers involved in developing topo local shallot commodities in North Tidore District, Tidore Islands City, by filling out a questionnaire followed by interviews. The data analysis used consisted of descriptive analysis and quantitative analysis (marketing margin analysis). Through the research results that the marketing channels carried out by local shallot farmers Topo in North Tidore District have 3 marketing distribution channels (1) Farmer-Trader, Collector-Trader, Retailer and consumer. (2) Farmers, Retailers and Consumers. (3) Farmers directly to the final consumer. The marketing margin in channel I is Rp. 17,500 and channel II is Rp. 10,000. The highest margin is obtained in the marketing channel I, they are farmer-trader-gatherer-retailer-consumer, so that causes part received by farmers is less than the traders. Channel III has no margin because the farmers sell their products directly to consumers. So that the most profitable channel for producers is the marketing channel III.

scholarly journals The evolution of distribution channels

1984 ◽  
Vol 15 (1) ◽  
pp. 63-66
Author(s):  
R. Abratt ◽  
M. H. Lindenburg
Keyword(s):  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Marketing Theory ◽  
Distribution Strategy ◽  
Channels Of Distribution

This article deals with the evolution of the theory concerning channels of distribution. Although distribution strategy is an important element of the marketing mix, one can argue that it is the element least thought or written about. The reasons for this are not clear. Perhaps distribution channel is the least glamorous part of marketing theory and yet the most problematic. The authors deal with the evolution of distribution channels in this article as well as co-operation and conflict in the channel of distribution. It is hoped that some research will be stimulated as a result of some of the issues raised in this article.Hlerdie artikel handel oor die evolusie van die teorie wat ten basis van kanaalverspreiding le. Alhoewel die verspreidingstrategie 'n belangrike element van die bemarkingsresep is, word dit algemeen verontagsaam in denke en skrywe. Alhoewel die redes hiervoor nie bekend is nie, is dit duidelik 'n minder aantreklike aspek en tog terselfdertyd 'n meer problematiese een. Die skrywers hanteer die evolusie van die verspreidingsteorie sowel as samewerking en konflik binne verspreidingskanale. Geskilpunte word bespreek en die moontlikheid aan verdere navorsing bevestig.

Distribution channels of vegetable industry in Indonesia: impact on business performance

2019 ◽  
Vol 69 (5) ◽  
pp. 963-987
Author(s):  
Joko Mariyono ◽  
Jaka Waskito ◽  
Apri Kuntariningsih ◽  
Gunistiyo Gunistiyo ◽  
Sumarno Sumarno
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Market Survey ◽  
Content Type ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods

Purpose The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers. Design/methodology/approach The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equation modelling was employed to accomplish the objectives of the study. Findings Marketing channels for vegetables in Indonesia was complex and relatively long. Farmers decided to select particular channels because of business circumstance and their knowledge. Distance and gentleman’s agreement with traders limited farmers to choose the desirable marketing channel. Marketing channels affect business performance in terms of high sales and profit. Research limitations/implications This study only pays attention to the supply side of vegetables. The effect of marketing channels also encumbers the consumers, which are beyond this study. Other studies are expected to highlight the consumer side. Originality/value This study focused on smallholder agribusiness players. This study uses two surveys as data sources: market survey and producer survey. The market survey serves as vital information to design producer surveys.

scholarly journals Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

2021 ◽  
Vol 5 (2) ◽  
pp. e372
Author(s):  
Fernando Gimeno-Arias
Keyword(s):  
Empirical Analysis ◽  
Consumer Goods ◽  
Fast Moving ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Gray Market ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Within the distribution channels of fast-moving consumer goods (FMCG), the negotiating of agreements with official suppliers is critical for the performance of small and medium-sized (SME) distributors. These distributors are limited by their size and negotiating power, which is significantly lower than that of their suppliers, leading them to seek alternative supply sources, such as that provided by the gray market. The participation of SME distributors in the gray market is not only conditioned by the negotiations with their official suppliers, but also by the role played by the size of the gray market and by the relationship with their suppliers. The literature shows very few studies into SMEs within this area of the distribution channel, so this article contributes an explanatory model of this phenomenon. Based on a sample of 181 Spanish distribution companies, our results confirm that negotiation is a favorable element, while granting limited importance to the role of the relationship. In addition, we find evidence of the key role of commitment between parties in a situation as peculiar as that of parallel marketing channels.

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