Promoting environmentally sustainable consumption behavior: an empirical evaluation of purchase intention of energy-efficient appliances

2020 ◽  
Vol 13 (8) ◽  
pp. 1653-1664
Author(s):  
Idrees Waris ◽  
Irfan Hameed
Keyword(s):  
Energy Efficient ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Empirical Evaluation ◽  
Consumption Behavior ◽  
Environmentally Sustainable

Fighting climate change: What’s being mindful, outside and at school got to do with it?

2021 ◽  
Author(s):  
Brian Pham
Keyword(s):  
Climate Change ◽  
Terror Management Theory ◽  
Sustainable Consumption ◽  
Terror Management ◽  
Management Theory ◽  
Connection To Nature ◽  
Consumption Behavior ◽  
Environmentally Sustainable ◽  
Existential Crisis ◽  
Undergraduate Programs

Although climate change education strategies have succeeded in spreading awareness, they also create a sense of fear and urgency that not only fails to change environmentally unsustainable behavior but may increase this behavior. The failure of current strategies and the paradoxical increase of environmentally unsustainable behavior may be explained by a theory known as terror management theory. This theory posits that if people are faced with an existential crisis, like climate change, they may cling even tighter onto their current ways. A novel solution to alleviate terror management theory is inspiring and empowering people. Inspiration and empowerment will teach people to see environmentally sustainable behavior as a healthier alternative to their current ways rather than an existential crisis. Therefore, they are more likely to welcome change rather than fear it. My study aims to see if mindfulness, connection to nature, and differing undergraduate programs affects sustainable consumption behavior. These factors are thought to inspire and empower people. If these factors can affect sustainable consumption behavior, then they may inspire and empower people to fight climate change. I predict that individuals who are more mindful and connected to nature will also have more sustainable consumption behavior. Furthermore, programs that highlight environmental issues will allow students to have a better connection to nature and more sustainable consumption behavior. If there is evidence to support, my hypotheses then factors that influence sustainable consumption behavior should be taught in schools. These factors would not only increase environmental behavior but increase the student’s overall wellbeing.

Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability

2020 ◽  
pp. 027614672098342
Author(s):  
Terrence H. Witkowski
Keyword(s):  
Sustainable Consumption ◽  
Right Wing ◽  
Consumption Behavior ◽  
Environmentally Sustainable ◽  
American Experience ◽  
History Of ◽  
Political Left ◽  
Advanced Knowledge ◽  
Temporal Dimensions ◽  
Research Domain

Anti-consumption scholarship has been ideologically one-sided. It has established a research domain aligned with projects favored by the global political left, such as being environmentally sustainable, consuming ethically, and resisting corporate capitalism, while overlooking strains of anti-consumption thought and action driven by conservative interests. It has advanced knowledge of individuals, their reasoning, and market behavior patterns in the here and now, but has neglected the state-sponsored and temporal dimensions of anti-consumption phenomena. This article seeks to redress this imbalance and broaden the field through a historical counternarrative illustrating right-wing prohibitions, boycotts of media content, brands, and companies, and, most recently, resistance to sustainable consumption. The different interests served, effects on consumption behavior, and market and societal impacts of these anti-consumption efforts in the American experience are analyzed. Implications for the domain of anti-consumption and macromarketing research and opportunities for potential global study are discussed.

Empirical evaluation of the antecedents of energy-efficient home appliances: application of extended theory of planned behavior

2020 ◽  
Vol 31 (4) ◽  
pp. 915-930 ◽  
Author(s):  
Idrees Waris ◽  
Waqar Ahmed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Empirical Evaluation ◽  
Perceived Behavioral Control ◽  
Design Strategies ◽  
Content Type ◽  
Home Appliances

PurposeThe purpose of this study is to predict the antecedents of consumers' purchase intention of energy-efficient home appliances. This study incorporated two additional constructs (knowledge of eco-labels and knowledge of eco-labels) in the model of the theory of planned behavior. Consumers' enhanced trust for energy-efficient products is crucial to purchase intention. The second construct is consumers' knowledge of eco-labels. Knowledge of eco-labels would help to assess consumers' tendency toward environmental problems and intention to purchase energy-efficient home appliances.Design/methodology/approachThis study used a quantitative approach using a survey (questionnaire) method to collect data of respondents. Non-probability quota based on age and convenience sampling techniques were employed to select the participants of this study.FindingsThe findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances.Originality/valueEco-labels are served as a marketing tool to distinguish producer's products from others. Prior studies have only focused on consumers' general knowledge. This study helps marketers to understand and design strategies to generate more value for green consumers. This study also contributes to the literature on green marketing by employing the theory of planned behavior.

scholarly journals Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1912
Author(s):  
Jun Zou ◽  
Yifan Tang ◽  
Ping Qing ◽  
Han Li ◽  
Amar Razzaq
Keyword(s):  
Purchase Intention ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Product Type ◽  
Mediation Effect ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Conceptual Fluency ◽  
Global Concern ◽  
Practical Implications

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase intention for green products. The results of three experiments reveal that the interaction between promotion mode and product type has a certain impact on the conceptual fluency of consumers, which can, in turn, promote their purchase intention. This research theoretically contributes to the research on green consumption by introducing promotion mode and revealing the mediation effect of conceptual fluency, it also provides some practical implications for alleviating environmental problems.

scholarly journals Social Tipping Interventions Can Promote the Diffusion or Decay of Sustainable Consumption Norms in the Field. Evidence from a Quasi-Experimental Intervention Study

2021 ◽  
Vol 13 (6) ◽  
pp. 3529
Author(s):  
Joël Berger
Keyword(s):  
Laboratory Experiments ◽  
Sustainable Consumption ◽  
Environmentally Sustainable ◽  
Carbon Neutrality ◽  
Consumption Decisions ◽  
Policy Tool ◽  
Field Evidence ◽  
Current Prevalence ◽  
Quasi Experimental ◽  
Recent Laboratory

The diffusion of environmentally sustainable consumption patterns is crucial for reaching net carbon neutrality. As a promising policy tool for reaching this goal, scholars have put forward social tipping interventions (SOTIs). “Social tipping” refers to the phenomenon that a small initial change in a parameter of a social system can create abrupt, nonlinear change via self-reinforcing feedback. If this reduces the burden on the environment, it is of potential interest for environmental policy. SOTIs are attempts to create social tipping intentionally. SOTIs produce rapid norm changes in laboratory experiments. However, little is known about the potential of SOTIs in the field. This research reports on a field intervention promoting the consumption of hot beverages in reusable mugs instead of one-way cups, conducted at Swiss university cafeterias (N = 162,523 consumption decisions). Two SOTIs involved an appeal promoting sustainable consumption with regular feedback about the current prevalence of sustainable consumption. Two control treatments involved either the same appeal without feedback or no intervention. This research offers three key findings. First, SOTIs involving regular normative feedback can transform sustainable consumption from a minority behavior into a social norm within weeks. Second, tipping points in real-world environmental dilemmas may exceed the values found in recent laboratory experiments (≥50% vs. ≥25%). Third, SOTIs can also promote the decay of sustainable consumption. By implication, the risk-free use of SOTIs requires deeper insights into the boundary conditions of these dynamics.

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zachary Robichaud ◽  
Hong Yu
Keyword(s):  
Peer Influence ◽  
Significant Influence ◽  
Fair Trade ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Subjective Norms ◽  
Ethical Consumption ◽  
Convenience Sample ◽  
Content Type ◽  
Fair Trade Coffee

PurposeA global shift in ethical/sustainable purchase drivers highlights Generation Z (persons aged 15–24) as an important market for producers and marketers. Although much research has touched on fair trade consumption, very little has focused on Gen Z's consumption patterns. This study provides insights into and implications of younger consumers' motivations in ethical/sustainable consumption.Design/methodology/approachThis research examines Gen Z's purchase intention towards fair trade coffee with the theory of reasoned action framework. Data were collected with a convenience sample, and analyses were conducted using structural equation modelling.FindingsThe research found a significant influence of knowledge of fair trade towards product interest. Furthermore, general attitudes towards fair trade had a significant influence on product interest, product likeability and convenience. Lastly, product interest and subjective norms significantly influenced Gen Z's purchase intentions towards fair trade coffee.Originality/valueFindings suggest that Gen Z's shift in ethical/sustainable consumption revolves around their subjective norms or peer influence circles and contributes to the notions of self-branding, identify claims and social currency. Younger generations are digital natives, and social media has created a looking glass into their actions. This digital expansion has created more opportunities for individuals to monitor the actions of others and release information in real-time. Therefore, ethical/sustainable consumption by Gen Z can be used as a communication tool among their peers to project personal values and ideological shifts and to influence others close to them.

scholarly journals Matching Relation Between Consumer’s Psychology And Digital Goods Rankings

2015 ◽  
Vol 40 (2) ◽  
pp. 107-117
Author(s):  
Manyi Chen ◽  
Qi Wang ◽  
Hongzhi Liu
Keyword(s):  
Purchase Intention ◽  
Mobile Terminal ◽  
Analysis Method ◽  
Digital Goods ◽  
Digital Products ◽  
Consumption Behavior ◽  
Different Types ◽  
And Cluster Analysis ◽  
Ranking Information ◽  
Matching Relation

Abstract The development of digital goods has profoundly changed the economic relationship and trading methods. Among all the digital goods recommendation information, ranking information is of prominent significance. The rankings impact consumers positively as they make decisions on buying digital products. We serve rankings and consumer psychologies as the object of this study, and will offer references and suggestions for the customization of the mobile terminal. Combining factor and cluster analysis, we subdivide the rankings into three groups first based on consumers’ values and lifestyles: reputation ranking, consumption behavior ranking and purchase intention ranking. Then, we use a correspondence analysis method to conclude the matching relationship between different types of rankings and various consumption psychology groups.

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