scholarly journals Matching Relation Between Consumer’s Psychology And Digital Goods Rankings

2015 ◽  
Vol 40 (2) ◽  
pp. 107-117
Author(s):  
Manyi Chen ◽  
Qi Wang ◽  
Hongzhi Liu
Keyword(s):  
Purchase Intention ◽  
Mobile Terminal ◽  
Analysis Method ◽  
Digital Goods ◽  
Digital Products ◽  
Consumption Behavior ◽  
Different Types ◽  
And Cluster Analysis ◽  
Ranking Information ◽  
Matching Relation

Abstract The development of digital goods has profoundly changed the economic relationship and trading methods. Among all the digital goods recommendation information, ranking information is of prominent significance. The rankings impact consumers positively as they make decisions on buying digital products. We serve rankings and consumer psychologies as the object of this study, and will offer references and suggestions for the customization of the mobile terminal. Combining factor and cluster analysis, we subdivide the rankings into three groups first based on consumers’ values and lifestyles: reputation ranking, consumption behavior ranking and purchase intention ranking. Then, we use a correspondence analysis method to conclude the matching relationship between different types of rankings and various consumption psychology groups.

IDM Products vs. Services

2012 ◽  
pp. 43-51
Author(s):  
Aditya Budi ◽  
Mi Wang ◽  
Tianyuan Wang
Keyword(s):  
Comparative Analysis ◽  
Digital Media ◽  
Case Studies ◽  
Development Process ◽  
Competitive Market ◽  
Future Research ◽  
Digital Goods ◽  
Digital Products ◽  
Different Types ◽  
Points Of View

In today’s increasingly competitive market, marketing a product or a service is getting tougher than before, especially in the industry domain of interaction digital media (IDM), which produces completely different types of digital goods. Knowing the key differences between them is vital, as it will allow IDM companies to position resources more effectively. Moreover, it will help get more profits from investments. Unfortunately, research done on this topic is still rare and inadequate. This chapter aims to give a comparative analysis between the digital products and services study from the perspective of marketing, in a bid to better understand their differences and similarities. The comparative analysis is divided into different stages according to the new digital goods development process. We use two case studies to support the points of view: WSJ.com and PayPal. Directions for future research are discussed at the end of this chapter.

scholarly journals Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1912
Author(s):  
Jun Zou ◽  
Yifan Tang ◽  
Ping Qing ◽  
Han Li ◽  
Amar Razzaq
Keyword(s):  
Purchase Intention ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Product Type ◽  
Mediation Effect ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Conceptual Fluency ◽  
Global Concern ◽  
Practical Implications

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase intention for green products. The results of three experiments reveal that the interaction between promotion mode and product type has a certain impact on the conceptual fluency of consumers, which can, in turn, promote their purchase intention. This research theoretically contributes to the research on green consumption by introducing promotion mode and revealing the mediation effect of conceptual fluency, it also provides some practical implications for alleviating environmental problems.

Towards a general model explaining physical and digital counterfeits

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Elfriede Penz ◽  
Barbara Stöttinger
Keyword(s):  
General Model ◽  
Purchase Intention ◽  
Global Scale ◽  
Future Research ◽  
Digital Piracy ◽  
Digital Products ◽  
Content Type ◽  
Self Identity ◽  
Robust Model ◽  
Research Goal

PurposeDemand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase intentions.Design/methodology/approachThis research is based on consumer samples from three different countries. This paper develops and tests a model based on the theory of planned behavior (TPB) to explain both the demand for counterfeits and digital piracy. Respondents were questioned about physical products (e.g. clothing, accessories) from well-known brands and digital products (e.g. software, music).FindingsSocially oriented motives such as embarrassment potential, ethical concerns and social norms explain the intention to purchase fake physical and digital products, while personally oriented motives (e.g. self-identity) have indirect effects but not a direct impact on purchase intention.Research limitations/implicationsAs our results show, we find evidence for a general model – contributing and supporting our first and primary research goal of providing a theoretically robust model that bridges the gap between two streams of literature.Practical implicationsThe fact that drivers of buying counterfeit physical and digital goods are similar across countries provides justification for companies and international organizations to bundle their efforts and thus leverage them more strongly on a global scale.Originality/valueWe provide a basis for consolidating future research on demand for counterfeits and pirated goods because underlying factors driving demand are similar across the three countries studied herein.

scholarly journals Factors Affecting Environmentally Responsive Consumption Behavior in India: An Empirical Study

2018 ◽  
Vol 8 (1) ◽  
pp. 16-35
Author(s):  
Abhinav Gupta ◽  
Upendra Singh
Keyword(s):  
Purchase Intention ◽  
Environmental Attitudes ◽  
Behavioral Outcomes ◽  
Purchase Behavior ◽  
Research Attention ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Environmentally Responsive ◽  
Direct Outcome ◽  
The Impact

Environmental marketing continues to be a heavily researched area, in part due to a heightened awareness and concern for the environment among consumers. An area that has received considerable research attention is the relationship of various environmental attitudes and intentions with environmental behavioral outcomes. The conventional approach has been to linearly relate environmental attitudes and intentions among themselves and with behavioral outcomes, even though no clear pattern has emerged. The objective of the study is to understand the impact of factors influencing environmentally responsive consumption behavior on purchase intentions and purchase behavior. Data were collected from 514 respondents from Delhi. From the findings of this article, it can be stated that purchase behavior is the direct outcome of purchase intention. Further, purchase intention shows direct significant relationship, with subjective norm, attitude toward the behavior, willingness to pay, environmental consciousness, green self-identity, and perceived behavior control.

scholarly journals The Influence of Gamification, E-Service Quality and E-Trust on Online Purchase Decision with Online Purchase Intention as Intervening Variable at the Marketplace Shopee in Medan City

2021 ◽  
Vol 8 (8) ◽  
pp. 546-558
Author(s):  
Dita Aulia ◽  
Endang Sulistya Rini ◽  
Fadli .
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Purchase Intention ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Insignificant Effect ◽  
Online Purchase ◽  
Descriptive Statistical Analysis

This study aims to determine and analyze the effect of gamification, e-service quality and e-trust variables on online purchase decision through online purchase intention at the Shopee marketplace in Medan City. This type of research is using a quantitative approach. The nature of this research is associative research and the data used are primary data and secondary data obtained through documentation and a list of questions that measure it using a Likert scale. The sample in this study is the community in Medan City at least 17 years old, has a Shopee marketplace application and is a consumer who has purchased and used the Shopee marketplace at least 1 time as many as 175 respondents. Researchers collected data by distributing questionnaires to all respondents in this study. The data analysis method used descriptive statistical analysis and path analysis. Statistical results show that the majority of respondents agree with all the statements shared. The results of the research on the first substructure show that gamification has a positive and significant effect on online purchase intention with a significance of 0.000, e-service quality has a positive and insignificant effect on online purchase intention with a significance of 0.836 and e-trust has a positive and significant effect on online purchase intention with a significance of 0.000. The results of the research on the second substructure show that gamification has a positive and significant effect on online purchase decision with a significance of 0.031, e-service quality has a negative and insignificant effect on online purchase decision with a significance of 0.721, e-trust has a positive and significant effect on online purchase decision with a significance of 0.002 and online purchase intention has a positive and significant effect on online purchase decision with a significance of 0.000. The path analysis test using the sobel test shows that online purchase intention is able to mediate between gamification and e-trust with online purchase decision, but online purchase intention are not able to mediate e-service quality with online purchase decision. Keywords: Gamification, E-Service Quality, E-Trust, Online Purchase Intention and Online Purchase Decision.

scholarly journals Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value

2020 ◽  
Vol 3 (5) ◽  
Author(s):  
Lixing Zhou
Keyword(s):  
Regression Analysis ◽  
Theoretical Model ◽  
Empirical Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Analysis Method ◽  
Social And Emotional ◽  
Customer Perceived Value ◽  
Intermediary Role ◽  
Emotional Value

Based on the theory of customer perceived value, this paper makes an empirical analysis on the purchase intention of community fresh O2O, and proposes the customer perceived value concept including result, program, service, social and emotional value. At the same time, the intermediary variable of consumption attitude is put forward and the theoretical model constructed. It is verified that perceived value significantly influences purchase intention and consumption attitude, and plays an intermediary role between them by regression analysis method. This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals Digital Goods Are Valued Less Than Physical Goods

2017 ◽  
Vol 44 (6) ◽  
pp. 1343-1357 ◽  
Author(s):  
Ozgun Atasoy ◽  
Carey K Morewedge
Keyword(s):  
Perceived Control ◽  
Purchase Intention ◽  
Psychological Ownership ◽  
Digital Goods ◽  
Mediating Role ◽  
Incentive Compatible ◽  
Psychology And Economics ◽  
Pay What You Want ◽  
The Difference

Abstract Digital goods are, in many cases, substantive innovations relative to their physical counterparts. Yet, in five experiments, people ascribed less value to digital than to physical versions of the same good. Research participants paid more for, were willing to pay more for, and were more likely to purchase physical goods than equivalent digital goods, including souvenir photographs, books (fiction and nonfiction), and films. Participants valued physical goods more than digital goods whether their value was elicited in an incentive compatible pay-what-you-want paradigm, with willingness to pay, or with purchase intention. Greater capacity for physical than digital goods to garner an association with the self (i.e., psychological ownership) underlies the greater value ascribed to physical goods. Differences in psychological ownership for physical and digital goods mediated the difference in their value. Experimentally manipulating antecedents and consequents of psychological ownership (i.e., expected ownership, identity relevance, perceived control) bounded this effect, and moderated the mediating role of psychological ownership. The findings show how features of objects influence their capacity to garner psychological ownership before they are acquired, and provide theoretical and practical insights for the marketing, psychology, and economics of digital and physical goods.

Consumption behavior and purchase intention of cultured meat in the capital of the “state of barbecue,” Brazil

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alice Munz Fernandes ◽  
Lucas Teixeira Costa ◽  
Odilene de Souza Teixeira ◽  
Francisca Viviane dos Santos ◽  
Jean Philippe Palma Revillion ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Socioeconomic Development ◽  
Population Heterogeneity ◽  
Porto Alegre ◽  
Cross Sectional Survey ◽  
Chi Square ◽  
Cross Sectional ◽  
Content Type ◽  
Consumption Behavior ◽  
Cultured Meat

PurposeThe purpose of this paper is to analyze the attitudes of meat consumers in Rio Grande do Sul, Brazil, concerning cultured meat. This State is characterized by its strong cultural identity and social practices, barbecue being its typical dish.Design/methodology/approachThe authors applied a cross-sectional survey with meat consumers residing in Porto Alegre/RS, the sample of which, composed of 538 individuals, expressed the population heterogeneity. The data were analyzed using the Pearson chi-square, Cramer's V, and correspondence analysis.FindingsThe results demonstrate that although six of ten people were willing to try cultured meat, only four of them responded positively to the willingness to consume it over conventional meat. Young individuals demonstrated a favorable attitude towards the product, expressing a greater propensity both to try it and to include it in the diet regularly. However, the rejection of cultured meat gradually intensified after 40 years old. The previous knowledge and familiarity with the investigated subject are not predictive of the intention of experimentation so that almost two-thirds of the individuals who did not know the product were positively willing to try it.Originality/valueDespite the recent intensification of studies about consumer behavior towards cultured meat, its analysis in a context in which meat historically plays a fundamental role in socioeconomic development is still little explored. The originality of our research is circumscribed by the understanding of the behavior of meat consumers, members of a culture where it plays a central role.

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