scholarly journals Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance. Evidence from Hotel Industry of Pakistan.

2019 ◽  
Vol 6 (1) ◽  
pp. 66
Author(s):  
Kashif Abrar
Keyword(s):  
Sampling Technique ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Brand Performance ◽  
Cross Sectional ◽  
Brand Love ◽  
Mediating Role ◽  
Significant Relationships ◽  
Modelling Analysis

Attracting and retaining customers is considered essential for success of any business entity operating all across the globe. Therefore, customer needs and demands need to be emphasized in order to earn a profitable market share. The present study has focused on the independent role of customerization and customer engagement with the mediating effect of brand performance (brand awareness, brand image and brand satisfaction) on brand love. The study has been conducted in a cross-sectional and causal manner. Data was collected through convenience sampling technique from 230 respondents, out of which 183 questionnaires were fully attempted, with a response rate of 79. 5%. Responses were analyzed through frequency distribution, correlation, simple linear regression and structural equational modelling analysis. The findings of the study have indicated positively significant relationships of customerization and customer engagement with brand performance and brand love.

scholarly journals Social connectedness and job satisfaction in Mexican teleworkers during the pandemic: the mediating role of affective well-being

2021 ◽  
pp. 37-48
Author(s):  
Cernas-Ortiz Cernas-Ortiz ◽  
Lau Wai-Kwan
Keyword(s):  
Job Satisfaction ◽  
Attributional Style ◽  
Social Connectedness ◽  
Well Being ◽  
Mediating Effect ◽  
Cross Sectional ◽  
Mediating Role ◽  
Probabilistic Sample ◽  
The Relationship

The purpose of this study was to examine the relationship between social connectedness outside of work and job satisfaction in Mexican teleworkers during the COVID-19 pandemic. The research method was correlational, non-experimental, and cross-sectional. Employing an online, self-administered survey, the data were collected in a non-probabilistic sample of 214 individuals. The results suggest that the relationship between social connectedness outside of work and job satisfaction is positive and mediated by positive affective well-being. The mediating effect of positive affective well-being is not moderated by optimistic attributional style. Social connectedness outside of work is important to keep job satisfaction high. Therefore, organizations should facilitate a frequent interaction of their teleworkers with others outside the work domain.

scholarly journals Effect of Marketing Practices on Credit Card Usage: The Mediating Role of Consumer Attitudes

2019 ◽  
Vol 1 (1) ◽  
pp. 16-27
Author(s):  
Dorcas Achieng Kerre
Keyword(s):  
Credit Card ◽  
Consumer Attitudes ◽  
Mediating Effect ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mediating Role ◽  
Two Factors ◽  
Credit Card Usage ◽  
The Relationship

Credit card use has gained popularity throughout the world.  Banks introduce the credit card service as a way of improving their revenue streams. However, in Kenya, the rate of growth in usage has rather been slow. This research surveyed credit card holders in Nairobi, Kenya with a view to investigate the effect of marketing practices on credit usage and whether consumer attitudes had a mediating effect between the two factors.   A cross-sectional survey was conducted by administering a structured questionnaire to 380 respondents. The study established that marketing practices affect credit card usage and that consumer attitudes did not significantly mediate the relationship between marketing practices and credit card usage. This paper makes a valuable contribution to managerial practice by showing how the elements of the extended marketing mix affect credit card usage. Thus it serves to inform the implementation of marketing strategy in banks by guiding on which aspects of marketing should be emphasised so as to increase credit card usage.

scholarly journals Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Rana Faizan Gul ◽  
Dunnan Liu ◽  
Khalid Jamil ◽  
Sajjad Ahmad Baig ◽  
Fazal Hussain Awan ◽  
...  
Keyword(s):  
Market Orientation ◽  
Customer Service ◽  
Quantitative Research ◽  
Mediating Effect ◽  
Research Approach ◽  
Brand Performance ◽  
Apparel Manufacturing ◽  
Mediating Role ◽  
Fashion Apparel

AbstractThe study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The researcher used questionnaires to collect data from the managers of middle and high fashion apparel manufacturing firms based on the quantitative research approach. The data was collected from 220 managers who were directly involved in the decision-making process. The analysis has revealed a significant impact of market orientation strategy on Pakistan’s fashion brands' performance, with the mediating effect of positioning strategies. The management of firms must give considerable importance to market orientation strategies to enhance overall brand performance. The market orientation strategies’ development is also helpful in building different positioning strategies through which performance gets enhanced. This study contributes valuable literature because it focuses on the fashion apparel industry's context, which is almost most important for everyone in the present era. Firms can focus on tight product quality control, innovative manufacturing processes, trained and experienced personnel, and extensive customer service.

scholarly journals Impact of Perceived organizational support and organizational reward on Thriving at work; Mediating role of civility at workplace.

2018 ◽  
Vol 12 (1) ◽  
pp. 1688-1699
Author(s):  
Lala Rukh ◽  
Qandeel Hassan ◽  
Sman Babar ◽  
Ayesha Iftikhar
Keyword(s):  
Organizational Support ◽  
Online Survey ◽  
Perceived Organizational Support ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Mediating Role ◽  
Important Concern ◽  
The Impact ◽  
Thriving At Work

Thriving at work is one of the hottest topic of discussion now a days. As it has become one of the most important concern to increase learning and vitality of employees. Practitioners are looking for ways to increase employees thriving at work. This study analyzes the mediating role of civility on perceived organizational support and thriving; and between organizational reward and thriving. The purposive sampling technique was used. Self-reported questionnaires and online survey technique was used for collecting data. This study provides insights about the impact of Perceived Organizational Support and Organizational Reward on thriving and mediating effect of workplace civility. This study provides implications to the professionals as how they can thrive at work and civility is one of the important factor that generates thriving of employees. 

Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Le ◽  
Kim-Lim Tan ◽  
Siew-Siew Yong ◽  
Pichsinee Soonsap ◽  
Caple Jun Lipa ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Citizenship Behavior ◽  
Environmental Attitude ◽  
Content Type ◽  
Mediating Role ◽  
Patronage Intention ◽  
The Impact

Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed. Design/methodology/approach The instrument was developed by adapting measurement from the past studies. Using the purposive sampling technique, data were collected online from 207 young customers in Malaysia who frequented the cafés. Partial least squares structural equation modelling (PLS-SEM) was used to perform path modelling and mediation analyses. Findings The findings show that green image stimulates both customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product attitude and re-patronage intention. Originality/value This study advances the consumer behaviour literature by determining the influence of green image on two forms of attitudes as well as the mediating role of the multi-dimensional CCB between attitudes and intention to re-patronage trendy coffee cafés among young customers. While the findings confirm the importance of product attitude and the relevance of advocacy and tolerance in relation to re-patronage, the study also highlights the growing awareness of green image among young customers and its implications on knowledge and practice.

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lingyun Guo ◽  
Xiayu Hu ◽  
Jinxuan Lu ◽  
Ling Ma
Keyword(s):  
Theoretical Perspective ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Live Streaming ◽  
Community Members ◽  
Content Type ◽  
Mediating Role ◽  
Customer Trust ◽  
The Relationship

PurposeLive streaming commerce, a new form of social commerce where firms integrate with broadcasters, community members and customers in live chat rooms for real-time interaction to help sell products, has become increasingly popular. However, factors that impact the success of live streaming commerce are not fully explored. The purpose of this study is to examine these factors by exploring the relationships among customer trust (i.e., trust in broadcasters, community members, and products) and customer engagement, and the mediating role of swift guanxi.Design/methodology/approachThe authors surveyed 422 customers who have watched Taobao Live, one of the largest live streaming commerce sites in China, and used their questionnaires to test the research model employing partial least squares modeling.FindingsThe authors’ results indicate that trust in broadcasters has a positive effect on trust in products and community members, which positively influences trust in products. Additionally, swift guanxi has a fully mediating effect on the relationship between customers' trust in broadcasters and customer engagement.Originality/valueFirst, from the theoretical perspective, this study comprehensively identifies three types of trust, explores the transfer relationships among trust in broadcasters, community members, and products based on Trust Transfer Theory. In addition, this study examines the mediating influence of swift guanxi on the relationship between customer trust and engagement. Second, from the managerial perspective, the study provides insights to help broadcasters and practitioners use live streaming to facilitate shopping.

The Mediating Role of Job Feedback in the Relationship Between Neuroticism and Emotional Labor

2012 ◽  
Vol 40 (4) ◽  
pp. 649-655 ◽  
Author(s):  
Jian An Zhong ◽  
Zhong-Liang Cao ◽  
Yuanyuan Huo ◽  
Ziguang Chen ◽  
Wing Lam
Keyword(s):  
Emotional Labor ◽  
Mediating Effect ◽  
Self Report ◽  
Future Research ◽  
Surface Acting ◽  
Cross Sectional ◽  
Deep Acting ◽  
Mediating Role ◽  
The Relationship

The associations between neuroticism, employees' preference of emotional labor strategies, and job feedback were investigated using a cross-sectional self-report questionnaire survey. The mediating effect of job feedback was tested using regression analysis with a sample of 168 nurses. Results showed that neuroticism was associated more with surface acting, and less with both deep acting and job feedback; job feedback fully mediated the relationship between neuroticism and deep acting. Implications and directions for future research and practices are suggested.

scholarly journals The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks

2021 ◽  
Vol 12 (22) ◽  
pp. 150-167
Author(s):  
Aylin Sinem Polat ◽  
Burçin Cevdet Çetinsöz
Keyword(s):  
Service Quality ◽  
Brand Loyalty ◽  
Service Industry ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Love ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

The present study aims to determine the mediating role of brand love in the relationship between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and brand love related to Starbucks – a global coffee house and roastery catering concept. The study population comprises customers of the Starbucks enterprises operating in the city of Mersin, Turkey, and adopts a convenience sampling method. During the data collection process, 384 customers of Starbucks stores within Mersin who were over 18 years of age were surveyed. The dependent variables of the study are "brand loyalty" and "brand love," whereas the independent variable is "CBBE". The hypotheses developed in the research model were tested through structural equation modeling (SEM). Based on the study findings, it was concluded that brand love, as well as the dimensions of CBBE of "Service Quality: Physical Quality SQ:PQ" and "Lifestyle-Congruence LC", had full mediation with brand loyalty, while "Service Quality: Staff Behavior SQ:SB", "Ideal Self-Congruence IS-C" and "Brand Identification BI" had no such mediating effect on brand loyalty. In the study, the mediating role of brand love in terms of the impact of CBBE in the service industry on brand loyalty has been examined for the first time. The research findings show that a strong bond will be established with the target audience through compatible and parallel strategies that will be implemented by the managers on the SQ:PQ and LC dimensions of CBBE and this situation will increase loyalty to the brand. As a result of the consumers' strong emotions and their increasing loyalty towards the brand, this situation will lead the businesses in the service industry to protect their market share along with having a positive impact on their sustainable competition and profitability.

scholarly journals Entrepreneurial Education and Self-employment: Does Entrepreneurial Self-efficacy Matter?

2021 ◽  
Vol 1 (1) ◽  
pp. 18-30
Author(s):  
Moses Kisubi ◽  
Michael Korir ◽  
Ronald Bonuke
Keyword(s):  
Self Efficacy ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Mediating Effect ◽  
Systematic Sampling ◽  
Cross Sectional ◽  
Mediating Role ◽  
Self Employment ◽  
Policies And Programs ◽  
The Relationship

Purpose – The study sought to determine the mediating role of entrepreneurial self-efficacy in the relationship between entrepreneurship education and self-employment intentions. Design – A cross-sectional and explanatory survey approach was employed using a systematic sampling technique. Data were collected from a sample of 458 undergraduate finalists from two Ugandan universities. Results – Results of the study indicate that two predictors significantly influence self-employment intentions. Results also suggest that entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and self-employment intentions. Implications – Curriculum developers should develop entrepreneurship curriculum content geared towards stimulation of self-employment intentions among learners via entrepreneurial self-efficacy. Second, educational and economic policymakers should design policies and programs like startup capital to enable graduates to realize their self-employment intentions. Originality/value – The study provides initial evidence on the mediating effect of entrepreneurial self-efficacy between entrepreneurship education and self-employment intentions.

scholarly journals The Impact of Psychological Factors on Women Entrepreneurial Inclination: Mediating Role of Self-Leadership

2021 ◽  
Vol 12 ◽  
Author(s):  
Zhang Linfang ◽  
Rimsha Khalid ◽  
Mohsin Raza ◽  
Noppadol Chanrawang ◽  
Rehana Parveen
Keyword(s):  
Personality Traits ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Mediating Role ◽  
Significant Relationships ◽  
Societal Expectations ◽  
The Impact ◽  
The Relationship

The worth of women’s entrepreneurship is accepted globally, but there is less focus on it in developing countries, and societal expectations mean women often lack the confidence to start their own business. The core purpose of this research is to investigate the influence of personality traits on women’s inclination toward entrepreneurship. The personality traits are measured through the dimensions of openness, neuroticism, extraversion, conscientiousness, and agreeableness. Further, the study introduced the mediator of self-leadership on personality traits and entrepreneurial intentions of women. The study is quantitative in nature and used a questionnaire survey to collect the data by convenience sampling technique. The data was collected in the context of Pakistan, and Smart PLS was chosen for further analysis. The findings revealed the significance of the relationship between personality traits and entrepreneurial intention. Furthermore, the study also highlighted the significance of self-leadership as a mediator and proposed significant relationships. The study suggested that personality issues should be considered and used from a business perspective, and self-leadership is important for women. The study provides room for policymakers and institutes to inform educational policies to motivate women entrepreneurs for the future.

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