scholarly journals Organic consumers’ profile beyond the mean

2021 ◽  
Author(s):  
Marilena Furno ◽  
Teresa Del Giudice ◽  
Gianni Cicia
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Regression Coefficients ◽  
Food Sector ◽  
Homogeneous Groups ◽  
Asymmetric Distributions ◽  
Food Market ◽  
The Mean ◽  
Organic Food Consumption ◽  
Different Levels

AbstractThe European organic food market is characterized by very different consumer segments. There are significant differences concerning motivations for organic food consumption, preferences for various attributes, and frequency of purchase among consumers. Although the organic food sector has been studied for about 20 years, little is known about consumer behavior at different levels of consumption. The aim of this study was to investigate the determinants of organic food consumption in various market segments characterized by different purchasing frequencies. The determinants of purchase frequency in Italy and Germany are analyzed not only at the mean regression, by OLS, but also at the median and at the mode. Differing estimates at these measures of central tendency generally occur with asymmetric distributions, and this occurs in the following analysis as well. Moreover, since in Germany the dependent variable presents more than one peak/mode, interpretation of the mode regression becomes problematic and a different tool is implemented, namely the finite mixture model. The latter clusters the observations in homogeneous groups while computing the regression coefficients within each group. Buyers are split into two groups, frequent and rare consumers of organic food, and two different sets of estimated coefficients explain frequency of purchases within each group.

Green Consumption

2019 ◽  
pp. 376-395
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

Green Consumption

2017 ◽  
pp. 42-67
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

scholarly journals Organic food consumption by athletes in Lithuania

Open Medicine ◽  
2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Marius Baranauskas ◽  
Rimantas Stukas ◽  
Linas Tubelis ◽  
Kęstutis Žagminas ◽  
Genė Šurkienė ◽  
...  
Keyword(s):  
Food Consumption ◽  
High Performance ◽  
Positive Impact ◽  
Organic Food ◽  
Physically Active ◽  
The World ◽  
Sports Team ◽  
Food Market ◽  
Survey Results ◽  
Organic Food Consumption

AbstractBackground: With environmental pollution increasing, interest in organic farming and organic foodstuffs has been growing all over the world. Data on organic food consumption by Lithuanian athletes is not yet available. This lack of data determined the aim of this study: to identify the particulars of organic foodstuff consumption among athletes. Methods: In September–November 2012, we polled 158 of the best-performing athletes of the Olympic sports team through direct interviews. An approved questionnaire was used to identify the specifics of organic foodstuff consumption among athletes. Results: The survey results showed that 97% of athletes consume organic foodstuffs, and 80% of athletes highlighted the positive impact of organic food on health. Nevertheless, a slim majority of athletes (51.7%) consume organic foodstuffs seldomly, 2–3 times per week. The range of organic foodstuffs consumed depends on the gender of athletes, and the consumption of some products depends on monthly incomes. Conclusions: Survey results confirm the need for the production and expansion of the variety of organic foodstuffs. In the course of the development of the organic food market, it should be beneficial for manufacturers to target high-performance athletes and physically active people.

scholarly journals Organic Food Consumption: The Relevance of the Health Attribute

2020 ◽  
Vol 12 (2) ◽  
pp. 595 ◽  
Author(s):  
Giuseppina Rizzo ◽  
Massimiliano Borrello ◽  
Giovanni Dara Guccione ◽  
Giorgio Schifani ◽  
Luigi Cembalo
Keyword(s):  
Food Consumption ◽  
Virgin Olive Oil ◽  
Organic Food ◽  
Relative Weight ◽  
Extra Virgin Olive Oil ◽  
Primary Motivation ◽  
Premium Price ◽  
Managerial Implications ◽  
Food Market ◽  
Organic Food Consumption

During the last decades, organic food products have become the main sustainable alternative to conventional food consumption. Among the several organic food attributes that consumers recognize in organic food, healthiness has been reported as the primary motivation to buy products certified as organic. The objective of the current study is to assess the relative weight of the health attribute among other recognized organic food attributes. To achieve this aim, a multiple price list (MPL) methodology is adopted to elicit consumers’ Willingness to Pay (WTP) for organic extra virgin olive oil (EVOO). Findings show that the contribution of the health attribute to determine the average premium price for organic EVOO is 78.9% of its total premium price. The study generates managerial implications to promote further expansion of the organic food market.

Narrowing the gap: Factors driving organic food consumption

2017 ◽  
Vol 166 ◽  
pp. 1438-1447 ◽  
Author(s):  
Brahim Chekima ◽  
Aisat Igau @ Oswald ◽  
Syed Azizi Wafa Syed Khalid Wafa ◽  
Khadidja Chekima
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Organic Food Consumption

Propensity to Purchase Organic Food

2022 ◽  
pp. 164-178
Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Healthy Lifestyles ◽  
Social Emotional ◽  
Organic Foods ◽  
Consumption Values ◽  
Consumer Values ◽  
Organic Food Consumption ◽  
The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

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