UTAUT model: integrating social media for learning purposes among university students in Nigeria

2021 ◽  
Vol 1 (9) ◽  
Author(s):  
Joseph Bamidele Awotunde ◽  
Roseline Oluwaseun Ogundokun ◽  
Femi Emmanuel Ayo ◽  
Gbemisola Janet Ajamu ◽  
Opeyemi Eyitayo Ogundokun
Keyword(s):  
Social Media ◽  
University Students ◽  
Utaut Model

Gratifications for using social media

2016 ◽  
Vol 34 (2) ◽  
pp. 139-147 ◽  
Author(s):  
Chunmei Gan
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Analysis ◽  
University Students ◽  
Factor Structure ◽  
T Test ◽  
Sina Weibo ◽  
Chinese University ◽  
Valid Data ◽  
Paired T Test

The purpose of this paper is to examine the general and specific gratifications that drive users’ choice of different social media. Sina Weibo and WeChat in China were selected for the current study. Two separate empirical surveys were conducted and 368 valid data were collected from Chinese university students experienced in using Sina Weibo or WeChat. Exploratory factor analysis, paired t test and independent-samples t test were employed for data analysis. The results identify four general gratifications for using different social media: hedonic gratification, affection gratification, information gratification and social gratification. In addition, factor structure of information gratification is different for different social media. Furthermore, the strength of each gratification differs to varying degrees across the use of different social media. Information gratification plays the most salient role in using Sina Weibo, whereas affection gratification is the most important motive for the use of WeChat. Also, the use of Sina Weibo can better fulfill individuals’ information and hedonic gratifications, while individuals prefer to use WeChat for achieving gratifications of social and affection.

The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe
Keyword(s):  
Social Media ◽  
University Students ◽  
Design Methodology ◽  
Well Being ◽  
Self Report ◽  
Access Time ◽  
Content Type ◽  
Media Usage ◽  
Usage Patterns ◽  
Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

Social Media and its Impact on Academic Performance among University Students

2017 ◽  
Vol 28 (1-2) ◽  
pp. 52-68 ◽  
Author(s):  
Waleed Mugahed Al-rahmi ◽  
Akram M. Zeki ◽  
Norma Alias ◽  
Ali Ali Saged
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
University Students

scholarly journals Impact of Social Media Advertisements on University Students

2017 ◽  
Vol 08 (04) ◽  
Author(s):  
Impact of Social Media Advertisements ◽  
University Students
Keyword(s):  
Social Media ◽  
University Students
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