Gratifications for using social media

2016 ◽  
Vol 34 (2) ◽  
pp. 139-147 ◽  
Author(s):  
Chunmei Gan
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Analysis ◽  
University Students ◽  
Factor Structure ◽  
T Test ◽  
Sina Weibo ◽  
Chinese University ◽  
Valid Data ◽  
Paired T Test

The purpose of this paper is to examine the general and specific gratifications that drive users’ choice of different social media. Sina Weibo and WeChat in China were selected for the current study. Two separate empirical surveys were conducted and 368 valid data were collected from Chinese university students experienced in using Sina Weibo or WeChat. Exploratory factor analysis, paired t test and independent-samples t test were employed for data analysis. The results identify four general gratifications for using different social media: hedonic gratification, affection gratification, information gratification and social gratification. In addition, factor structure of information gratification is different for different social media. Furthermore, the strength of each gratification differs to varying degrees across the use of different social media. Information gratification plays the most salient role in using Sina Weibo, whereas affection gratification is the most important motive for the use of WeChat. Also, the use of Sina Weibo can better fulfill individuals’ information and hedonic gratifications, while individuals prefer to use WeChat for achieving gratifications of social and affection.

scholarly journals Investigation of perceived stress situations in university students during the corona virus outbreak process

2021 ◽  
Vol 15 (9) ◽  
pp. 4026-4029
Author(s):  
Yener Aksoy
Keyword(s):  
Social Media ◽  
University Students ◽  
Perceived Stress ◽  
T Test ◽  
Stress Scale ◽  
Corona Virus ◽  
Significant Difference ◽  
Watching Tv ◽  
Paired T Test ◽  
Outbreak Situation

Background: Stress is defined as the body's mental and physical action and reaction to any physical or psychological stimulus in order to achieve the necessary adaptation. Aim: In this study, it was aimed to investigate the perceived stress situations of university students during the corona virus outbreak process. Methods: The perceived stress scale filled by 489 university students was evaluated. Independent t-test, paired t-test, unidirectional variance analysis and LSD tests were used in statistical operations. Results: Perceived stress is statistically different in both pre-epidemic and throughout the epidemic cases by gender (p <0.001). It was also found that the perceived stress was higher during the outbreak compared to the pre-outbreak situation (p <0.001). There was a statistically significant difference between the perceived stress scores of the students who said that the sleep patterns of the students did not change, I slept more or less (p <0.001). Stress level changed according to the state of doing sports (p<0.001).There was no significant difference in stress scores between watching TV and watching corona virus news on the internet (p> 0.05). There was a significant difference in perceived stress scores in social media according to the frequency of exposure (p <0.001). Conclusion: During the corona virus epidemic, students' perceived stress levels increased. People who do not do sports were more affected by this process. Perceived stress situations have changed according to the level of exposure to coronavirus news on social media. In order to get rid of the stress of the corona virus epidemic, it is recommended to do sports, strengthen the immune system and be less exposed to scary news on social media. Keywords: Corona virus, perceived stress, student, sport

scholarly journals Measurement Invariance of the Drivers of COVID-19 Vaccination Acceptance Scale: Comparison between Taiwanese and Mainland Chinese-Speaking Populations

Vaccines ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 297
Author(s):  
Ya-Chin Yeh ◽  
I-Hua Chen ◽  
Daniel K. Ahorsu ◽  
Nai-Ying Ko ◽  
Kuan-Lin Chen ◽  
...  
Keyword(s):  
University Students ◽  
Measurement Invariance ◽  
Factor Structure ◽  
Online Survey ◽  
Mainland Chinese ◽  
Chinese University ◽  
Vaccination Acceptance ◽  
Health Related ◽  
Acceptance Scale ◽  
Chinese University Students

The impacts of novel coronavirus disease-2019 (COVID-19) on human life continue to be serious. To control the spread of COVID-19, the production of effective vaccines is likely to be one of the best solutions. However, vaccination hesitancy may decrease individuals’ willingness to get vaccinated. The Drivers of COVID-19 Vaccination Acceptance Scale (DrVac-COVID19S) was recently developed to help healthcare professionals and researchers better understand vaccination acceptance. The present study examined whether DrVac-COVID19S is measurement invariant across different subgroups (Taiwanese vs. mainland Chinese university students; males vs. females; and health-related program majors vs. non-health-related program majors). Taiwanese (n = 761; mean age = 25.51 years; standard deviation (SD) = 6.42; 63.5% females) and mainland Chinese university students (n = 3145; mean age = 20.72 years; SD = 2.06; 50.2% females) were recruited using an online survey between 5 January and 21 February 2021. Factor structure and measurement invariance of the two DrVac-COVID19S scales (nine-item and 12-item) were tested using confirmatory factor analysis (CFA). The findings indicated that the DrVac-COVID19S had a four-factor structure and was measurement invariant across the subgroups. The DrVac-COVID19S’s four-factor structure was supported by the CFA results is a practical and valid instrument to quickly capture university students’ willingness to get COVID-19 vaccination. Moreover, the DrVac-COVID19S can be used to compare university students’ underlying reasons to get COVID-19 vaccination among different subgroups.

scholarly journals PENGARUH PEMBELAJARAN NILAI-NILAI TOLERANSI UNTUK MENINGKATKAN KETERAMPILAN SOSIAL SISWA SMP

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Nuswantari Nuswantari
Keyword(s):  
Data Analysis ◽  
Social Skill ◽  
Junior High ◽  
Test Sample ◽  
T Test ◽  
Score Improvement ◽  
Subject Choice ◽  
Teaching Values ◽  
The Subject ◽  
Paired T Test

The purpose of this research is, to know the influence of the tolerance values of teaching influence in improving social skill of junior high school’s students. Subject choice is done based on the score of social skill term to 143 students. As the subject of research is student who has < 111, and it is found 28 subject matters, and then from 28 subject concerned, it is divided into two groups, those are experiment’s group and controlled one, in random by considering equality if the subject between controlled and experiments groups. The result of data analysis of controlled and experiments groups with the t-test (sample paired t-test) it is known 2,490 with significant 0,027, it is mean there are differences of score improvement in social skill between controlled and experiences groups. It can be said that the instruction of effective tolerance values will result no difference, therefore it can be said that the effectivity of treatment will be fixed. The conclusion which will be found from this research is the teaching values of effective tolerance can be improving social skill of students.Keywords: social skill, tolerance, values

Perceptions of the UAE's Government Communicators Regarding Social Media Roles

2020 ◽  
Vol 11 (4) ◽  
pp. 20-35
Author(s):  
Elsayed Darwish
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Statistical Methods ◽  
Influencing Factors ◽  
Online Community ◽  
Strategic Communication ◽  
T Test ◽  
Descriptive Statistics ◽  
Government Communication ◽  
The Social

Governmental and nonprofit agencies have been increasingly reconsidering the roles of social media communicators for strategic communication to ensure they accurately perceive their roles. A questionnaire and interviews were conducted with various social media communicators in the UAE to identify the practitioners' perceptions of using social media in government communication and the influencing factors on their roles. A set of roles was created based on the literature and theory to explore the social media communicators' roles. The statistical methods include descriptive statistics, factor analysis, correlations, and T-test. This study demonstrates that four factors describe the various roles of SMCs in the UAE as follows: (1) government advocates, (2) information and image disseminators, (3) research and services providers, and (4) online community builders. To some extent, these roles overlap with previous roles identified.

scholarly journals Comparison between Chinese and Japanese Social Media Requests

2020 ◽  
pp. 1-27
Author(s):  
Wei Ren ◽  
Saeko Fukushima
Keyword(s):  
Social Media ◽  
University Students ◽  
Social Distance ◽  
Living Arrangements ◽  
New Technologies ◽  
Media Communication ◽  
Japanese University ◽  
Chinese University ◽  
Indirect Requests ◽  
Social Media Communication

Abstract This study investigates Chinese and Japanese requests in social media communication, focusing on the requests made between university students. The data consisted of 300 social media requests made by 30 Chinese university students and 304 social media requests made by 30 Japanese university students, respectively. The findings revealed that the Chinese and Japanese participants displayed more similarities than differences regarding the request strategy that they preferred to use among peers on social media. Both groups employed direct requests the most frequently, followed by conventionally indirect requests. Non-conventionally indirect requests were used the least frequently by both groups. The Japanese participants employed twice as many external modifiers as their Chinese counterparts. In contrast, the Chinese participants used considerably more lexical/phrasal internal modifiers than the Japanese participants. The findings are discussed in relation to factors such as social distance, living arrangements and new technologies.

Development and Initial Validation of a Measure to Assess Career Goal Feedback

2016 ◽  
Vol 35 (7) ◽  
pp. 657-669 ◽  
Author(s):  
Shi Hu ◽  
Peter A. Creed ◽  
Michelle Hood
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Factor Structure ◽  
Career Goal ◽  
Third Order ◽  
Goal Progress ◽  
Self Reflection ◽  
Confirmatory Factor ◽  
Order Factor ◽  
Internal Sources

Career goal feedback provides information about career goal suitability, adequacy of goal progress, and whether changes are needed to reach the goals. Feedback comes from external (e.g., parents, peers) and internal sources (e.g., self-reflection), and plays an important role in the career development of young people. As there is no existing measure that adequately captures this construct, we devised and validated a 24-item inventory for use with young adults. In Study 1, initial items were developed, expert reviewed, and administered to a sample of Chinese university students ( N = 1,055; MAGE = 19 years). We used exploratory factor analysis to test the factor structure and confirmatory factor analysis on a holdout sample to validate a third-order solution (one third-order factor manifested by three second-order factors). In addition, we provided evidence for convergent and incremental validity. In Study 2, we confirmed the factor structure on Australian university students ( N = 184; MAGE = 19 years).

scholarly journals Self-Concept and Self-Esteem among Adults

2019 ◽  
Vol 4 (2) ◽  
pp. 237-246
Author(s):  
Amna Ajmal ◽  
Aqsa Batool ◽  
Shumaila Abid ◽  
Hina Iqbal
Keyword(s):  
Data Analysis ◽  
University Students ◽  
Research Method ◽  
Self Esteem ◽  
T Test ◽  
The Self ◽  
Self Concept ◽  
Male And Female ◽  
Coefficient Of Correlation ◽  
Correlation Techniques

Despite an ample study and analysis of Self concept and Self esteem, not a solitary deconstructive work has been done on the Effect of Self concept on Self esteem. So, this study aimed at the disclosure of all the ways through which self concept affects the self esteem among university students. The research method applied on the paper was quantitative. The study adopted a Multiple Self Concept Scale byBruce A. Bracken and Rosenberg’s Self- esteems scale (Rosenberg, 1965). The collected data analysis was accomplished statistically using the t-test and coefficient of correlation techniques. A sample of 250 students comprised of 75 males and 175 females was taken from BZU Multan. The inferences of the study conceded that Self Concept has a significant effect on Self esteem among university adults. Besides, the research inquiry brought the fact to light that there is, no doubt, a significant disparity of influences of self concept on self esteem between male and female.

scholarly journals Benevolence Toward Schizophrenia Scale: Construction and evidence of validation

2019 ◽  
Vol 36 ◽  
Author(s):  
Juliana Rízia Félix de MELO ◽  
Silvana Carneiro MACIEL ◽  
Marcelo Xavier de OLIVEIRA ◽  
Leoncio Francisco CAMINO ◽  
Thayro Andrade CARVALHO
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Exploratory Factor Analysis ◽  
Factor Structure ◽  
Goodness Of Fit ◽  
Scale Factor ◽  
Scale Construction ◽  
Cronbach's Alpha ◽  
The One ◽  
Composite Reliability

Abstract The aim of this study was to construct and seek evidence for the validity of the Escala de Benevolência frente à Esquizofrenia (Benevolence Toward Schizophrenia Scale). Two studies were conducted in Joao Pessoa, Paraíba, Brazil. Study 1 describes the development and evidence of the factor validity of the Benevolence Toward Schizophrenia Scale with a sample composed of 200 university students aged 16 to 51 years old (M = 25.31; SD = 7.21). The data were subjected to exploratory factor analysis, which revealed one single seven-item factor that explained 37.74% of the variance and a satisfactory Cronbach’s alpha (0.77). The aim of Study 2 was to test the goodness-of-fit of the Benevolence Toward Schizophrenia Scale factor structure with a sample composed of 200 university students aged 16 to 52 years old (M = 24.82; SD = 6.97). The one-factor structure exhibited adequate goodness-of-fit; the composite reliability value was 0.83, which indicates scale stability and satisfactory psychometric parameters for assessing benevolent prejudice toward schizophrenia.

scholarly journals The Influence of Celebrity Endorsement on Consumer’s Attitude: A Study Case of Smartphone Brands in Jakarta, Indonesia

2018 ◽  
Vol 7 (4.4) ◽  
pp. 30
Author(s):  
Ina Melati ◽  
Teddy Indira Budiwan ◽  
Haryadi Sarjono
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
University Students ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Positive Impact ◽  
Celebrity Endorsement ◽  
Study Case ◽  
Social Media Advertising

This study analyzes the effect of celebrity endorsement on consumer’s attitude towards social media advertising as well as the effect of consumer’s attitude towards social media advertising on consumer’s purchase intention of smartphone brands in Jakarta. A survey was conducted on 404 university students in Bina Nusantara University. After conducting exploratory factor analysis (EFA) and multiple-regression analysis, the result indicates that consumer’s attitude towards social media advertising is positively affected by 4 factors: celebrity trustworthiness, celebrity liking, celebrity match-up with product and celebrity familiarity. Attitude towards social media advertising also has a positive impact on consumer’s purchase intention of smartphone brands in Jakarta.  

Reliability and validity of the Social Curiosity Scale among Chinese university students

2019 ◽  
Vol 47 (9) ◽  
pp. 1-7
Author(s):  
Yong Zhang
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Factor Model ◽  
Reliability And Validity ◽  
Internal Consistency Reliability ◽  
Chinese Version ◽  
Chinese University ◽  
The Social ◽  
Good Internal Consistency ◽  
Chinese University Students

My aim in this study was to investigate the reliability and validity of the Social Curiosity Scale (SCS) among Chinese university students. Social curiosity has been conceptualized as an interest in how other people behave, think, and feel. Students (N = 916) at 3 general universities in Henan Province completed the Chinese version of the SCS. The results showed that the Chinese SCS has good internal consistency reliability. Exploratory factor analysis results indicated that the Chinese SCS presented a clear 2-factor structure, and confirmatory factor analysis results showed that the 2-factor model fitted the data better than the 1-factor model did. These results indicated that the Chinese version of the SCS has good construct validity. Therefore, the Chinese version of the SCS can be used as an effective tool for social curiosity measurement among Chinese university students.

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