scholarly journals The battle of YouTube, TV and Netflix: an empirical analysis of competition in audiovisual media markets

2021 ◽  
Vol 1 (9) ◽  
Author(s):  
Oliver Budzinski ◽  
Sophia Gaenssle ◽  
Nadine Lindstädt-Dreusicke
Keyword(s):  
Empirical Analysis ◽  
Prime Time ◽  
Competitive Pressure ◽  
Competition Intensity ◽  
Consumption Behavior ◽  
Audiovisual Media ◽  
Cable Networks ◽  
Industry Competition ◽  
Media Markets ◽  
Streaming Services

AbstractThe world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satellite. Recently, streaming services such as Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of audiovisual content. In this quickly changing industry, competition interrelations between such different formats such as traditional TV, videos on YouTube, and streaming via Netflix are subject to controversy. In particular, doubt is cast on services such as YouTube exerting competitive pressure on services such as Netflix and traditional TV. Based upon a survey with 2920 participants, we provide an empirical analysis of consumption behavior of audiovisual contents. Using descriptive and analytical statistics, including multiple equation models, we show that there are specific areas within audiovisual content markets, where YouTube exerts considerable competitive pressure on both Netflix and classic TV, for instance, through prime time video entertainment. However, our analysis yields differentiated results as we also identify areas, where competition intensity between different service types appear to be low, for instance, through daytime and regarding the intention to shorten waiting time.

Help or resistance? Product market competition and water information disclosure: evidence from China

2019 ◽  
Vol 11 (5) ◽  
pp. 933-962
Author(s):  
Zhifang Zhou ◽  
Tao Zhang ◽  
Jiachun Chen ◽  
Huixiang Zeng ◽  
Xiaohong Chen
Keyword(s):  
Information Disclosure ◽  
Market Competition ◽  
Product Market ◽  
Product Market Competition ◽  
Competition Intensity ◽  
Ownership Type ◽  
Content Type ◽  
Industry Competition ◽  
The Government ◽  
The Relationship

Purpose This paper investigates the relationship between product market competition and firms’ water information disclosure and how firms’ ownership type can affect this relationship in China, offering new insights into corporate water management. Design/methodology/approach The authors investigated 303 Chinese listed companies in highly water-sensitive industries to examine how product market competition influences corporate water information disclosure by subdividing the product market competition into market competition at the firm level and the industry competition intensity at the industry level. Findings The results show that there exists an inverted U-shaped relationship between industry competition and water information disclosure; enterprises with the highest market power in a mildly competitive industry are more willing to voluntarily disclose water information and play an industry benchmarking role. Further tests demonstrate that the relationship between industry competition intensity and water information disclosure is stronger for state-owned enterprises than for private enterprises. Research limitations/implications The current water resources regulations in China are relatively lax and the water risk awareness of firms is weak, which may affect the applicability of the results. In addition, water information disclosure research is a relatively new field and a quantitative index system for water information disclosure is still in the exploratory stage. Further developments, including the selection, definition and measuring methods of a water index are required. Practical implications The authors developed a new direction of enterprise water management activities from the perspective of market competition. Based on the market conditions in China, the authors also investigated the impact of the ownership type of the enterprises on the relationship between market competition and water information disclosure. Social implications The authors suggested that the government should improve laws and regulations and adopt incentive mechanisms to encourage enterprises to implement water resource management. In addition, the government should encourage high market status enterprises to actively fulfill their environmental responsibilities so that the entire industry is encouraged to follow suit. Originality/value This study represents an important development in the field of environmental accounting and is the first research on corporate water information disclosure; it also extends the research on the influence mechanisms of market competition on the environmental management practices of enterprises.

scholarly journals Stranger Things: Complex Serial, Complex Industry. The Institutional, Cultural, and Textual Significance of Internet-Distributed Television

2021 ◽  
Author(s):  
◽  
Caitlin Grandy
Keyword(s):  
The United States ◽  
Distributed Networks ◽  
Cultural Significance ◽  
Television Industry ◽  
Breaking Bad ◽  
Cable Networks ◽  
The Sopranos ◽  
The Us ◽  
Streaming Services

<p>This thesis explores the emergence and significance of internet-distributed television by unpacking the industrial, cultural, and textual ramifications of programming originated for an online context. As one of the foremost streaming services both globally and within the United States, Netflix will be the central focus of this thesis. The programmes that Netflix originates facilitate discussions around the potential of this network and its online platform to encourage innovation and novelty in its long-form TV drama. Netflix’s Stranger Things (2016–), a programme concept that was reputedly rejected by a number of cable networks before being accepted by Netflix, provides a compelling case study of the creative possibilities afforded by streaming capabilities.  This exploration is structured into three chapters. The first examines the environmental and institutional factors of the US television industry from which internet-distributed networks emerged. This chapter also explores the different economic models and the associated storytelling methods of each. Chapter 2 demonstrates the cultural significance of streaming on consumption behaviours and explores how broadcast, cable, and internet-distributed TV networks conceive of and pursue audiences. The analysis of several seminal TV dramas, such as The Sopranos (HBO 1999-2007), Game of Thrones (HBO 2011-2019), and Breaking Bad (AMC 2008-2013), provides comparisons from which to better understand the significance of Stranger Things to both the network that commissioned it and to the American television industry at large. The third chapter offers a detailed analysis of Stranger Things as an exemplar of Netflix’s ability to commission what Trisha Dunleavy (2018) terms the ‘complex serial drama’ and in doing so emulate the successful strategies first deployed by US cable networks.</p>

scholarly journals ‘If you can’t beat them, be them’

2021 ◽  
Vol 37 (70) ◽  
pp. 050-065
Author(s):  
Tim Raats ◽  
Tom Evens
Keyword(s):  
Joint Venture ◽  
Video On Demand ◽  
The Political ◽  
Competitive Advantages ◽  
On Demand ◽  
Small Market ◽  
Media Markets ◽  
Streaming Services ◽  
Market Factors

Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.

Reality Television

2011 ◽  
Author(s):  
Susan Murray
Keyword(s):  
Reality Television ◽  
Production Costs ◽  
Television Studies ◽  
Prime Time ◽  
Broadcast Television ◽  
Big Brother ◽  
Cable Networks ◽  
Political Implications ◽  
The Social ◽  
History Of

While we can locate the start of the most recent wave of American reality TV in the 2000–2001 season with the premiere of Survivor and Big Brother, the history of the genre reaches back to the very earliest days of broadcast television, with programs such as Queen for a Day and Candid Camera. The current, and perhaps most significant and long-lasting, wave of reality television developed out of a moment of financial destabilization for the broadcast networks. In an environment of rising production costs, intense competition from cable networks, and the appearance of a range of new digital technologies that threatened the very basics of the financing and production of broadcast television, networks welcomed reality formats—many of which were created and sold by European packagers—into their prime-time schedules. The genre has become so profitable over the past decade that not only has it formed the base of network prime-time schedules, but it has also seeped into virtually all cable programming, often helping form a cable network’s brand identity. Media scholars quickly took note of these industrial changes and also considered how cultural and political changes might also be fueling the popularity of the genre at the turn of the 21st century—particularly the increased acceptance of surveillance and the intensification of neoliberal strategies and discourses. As a result, reality television became a catalyst for not just the restructuring of the television business, but also for the study of television in an academic environment. Over the preceding decade, the focus and methods of television studies had been remade as scholars considered the social, economic, philosophical, and political implications of a genre that makes claims to the Real, the ordinary, and the spectacular simultaneously. This article details some of the most relevant and important works related to the project of understanding the global phenomenon of reality television.

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