scholarly journals ‘If you can’t beat them, be them’

2021 ◽  
Vol 37 (70) ◽  
pp. 050-065
Author(s):  
Tim Raats ◽  
Tom Evens
Keyword(s):  
Joint Venture ◽  
Video On Demand ◽  
The Political ◽  
Competitive Advantages ◽  
On Demand ◽  
Small Market ◽  
Media Markets ◽  
Streaming Services ◽  
Market Factors

Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.

scholarly journals Rethinking International TV Flows Research in the Age of Netflix

2017 ◽  
Vol 19 (3) ◽  
pp. 241-256 ◽  
Author(s):  
Ramon Lobato
Keyword(s):  
Research Agenda ◽  
Video On Demand ◽  
Global Media ◽  
Critical Questions ◽  
On Demand ◽  
Content Diversity ◽  
Streaming Services ◽  
Media Flows

This article considers how established methodologies for researching television distribution can be adapted for subscription video-on-demand (SVOD) services. Specifically, I identify a number of critical questions—some old, some new—that can be investigated by looking closely at SVOD catalogs in different countries. Using Netflix as an example, and drawing parallels with earlier studies of broadcast and cinema schedules, I ask what Netflix’s international catalogs can tell us about content diversity within streaming services, and how this can be connected to longer traditions of debate about the direction and intensity of global media flows. Finally, I describe what a research agenda around Netflix catalogs might look like, and assess the utility of various kinds of data within such a project (as well as some methodological pitfalls).

scholarly journals Research and Teaching as Actions Supporting the Specificity of a Territory: Developing a Design and Pedagogic Strategy for the Abandoned Mining Landscapes of Sardinia

2019 ◽  
Author(s):  
Pier Francesco Cherchi ◽  
◽  
Marco Lecis ◽  
Marco Moro ◽  
◽  
...  
Keyword(s):  
Joint Venture ◽  
The Political ◽  
Local Institutions ◽  
East Side ◽  
Research And Teaching ◽  
Academic Activities ◽  
Natural Landscapes ◽  
The University ◽  
The Relationship

This paper illustrates a case study of teaching and research applied to the abandoned mining landscapes of the Sulcis area, located in the south-east side of Sardinia, one of the poorest in Europe. Although the region’s critical condition in the present, the area is nevertheless extremely rich in fascination and history. It offers unique natural landscapes, mostly pristine, a variety of archeological sites and, as mentioned, the ruins of the mining installations. All of this makes fore-seeable a concrete possibility of regeneration for the area, based on tourism, one of the island primary resources. The local institutions of Sulcis started a partnership with the University of Cagliari aiming to pursuit not just a practical and economical outcome in the immediate present, more a cultural and deeper rescue with a wider perspective. In the following pages, we present our academic activities in this mark and how we managed to guarantee fruitful superpositions of pedagogy, design, and research in our work within this kind of cooperation.Our focus is, therefore, the relationship between researching and teaching activities and the actions in support of the territory, pursued in a joint venture with the political institution. During these experiences, we defined a strategy to intercross these different layers, bringing the real and concrete dimension into our classroom, sharing our work with the students, and, at the same time, transferring the fruits of the teaching experiences to the territory. The correspondence between these two levels is not free of ambiguity and contradictions, however, we are convinced that it might show very important and fruitful outcomes.

scholarly journals In between the global and the local: Mapping the geographies of Netflix as a multinational service

2020 ◽  
pp. 136787792095316
Author(s):  
Amanda D Lotz
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
On Demand ◽  
Competitive Environments ◽  
Video Distribution ◽  
Streaming Services ◽  
Revenue Models ◽  
Technological Affordances

The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.

The Myth of Televisual Ubiquity

2016 ◽  
Vol 17 (8) ◽  
pp. 691-705 ◽  
Author(s):  
Mark Stewart
Keyword(s):  
New Zealand ◽  
Video On Demand ◽  
On Demand ◽  
National Borders

Popular and journalistic discussions of television often present a rhetoric, which suggests that television has become ubiquitous, any content being able to be watched anytime, anywhere. This article argues that this represents a myth of televisual ubiquity, which neglects the role still played by national borders and which makes assumptions about the types of television of interest to people. By accepting the myth of televisual ubiquity, we are making assertions about the television experience of some viewers over others, as well as creating a distinction of which television can be seen to have lasting importance. The article analyzes the components of the myth of televisual ubiquity and draws them together to consider a case study, video on demand in New Zealand.

scholarly journals House of Lords Communications Committee: Public service broadcasting in the age of video on demand

2020 ◽  
Vol 11 (1) ◽  
pp. 81-95 ◽  
Author(s):  
Petros Iosifidis
Keyword(s):  
Business Model ◽  
Public Service ◽  
Video On Demand ◽  
Fake News ◽  
Public Service Broadcasting ◽  
On Demand ◽  
House Of Lords ◽  
Streaming Services ◽  
Fierce Competition

This article is my response to the House of Lords Communications Committee Inquiry on ‘Public service broadcasting in the age of video on demand’, which was carried out in 2019. The inquiry was important and relevant as the successful UK public service broadcasters (PSBs) BBC, ITV, C4, C5 and S4C are currently facing major challenges from video-on-demand (VoD) services. These challenges primarily concern competition for content from VoD services in a highly competitive broadcasting market characterized by shifts in audience behaviour. Audiences are watching less scheduled TV as they are attracted by the business model of global streaming services like YouTube, Amazon Prime Video and Netflix. Fierce competition from mainly US-based, unregulated global VoD players investing billions of pounds in content has escalated programming costs and made it difficult for tightly regulated PSBs with modest domestic UK budgets to compete. This article is largely in favour of sustaining properly funded, universally available PSBs, who can deliver quality and original programming, alongside impartial and trusted news in the era of fake news and post-truth politics.

scholarly journals TELEVISION MARKET DEVELOPMENT DURING THE COVID-19 PANDEMIC

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Hennadii Mitrov ◽  
Keyword(s):  
Service Providers ◽  
Video On Demand ◽  
The Internet ◽  
Positive Effects ◽  
On Demand ◽  
Main Requirement ◽  
Depth Analysis ◽  
The World ◽  
Streaming Services ◽  
Television Market

The article covers the issues surrounding the global Internet TV market’s evolution during the COVID-19 pandemic. The rapid changes in the modern Internet television market mean that an in-depth analysis of its development strategies is necessary for further development. The article goes over current trends that affect the development of the industry, and the factors that have led to its changes listed. Today, the main directions of the development of Internet television include multi-screen, video on demand, and the evolution of streaming platforms. This phenomenon became possible by the growing convergence of the Internet and television. The main driving force of the industry has become the so-called streaming services that provide content to subscribers anywhere and anytime — the main requirement to access it being the Internet. The battle for audiences has become truly international. But due to quarantine in many countries, most viewers have drastically changed their habits. Home entertainment has been taking first place, and television became one of them. For the first time in years, TV channel ratings have doubled, movie premieres have been delayed, and sports events around the world have come to a standstill. Audiences turned to those who could offer them the best content. The article examines trends caused by the pandemic, such as a significant increase in Internet traffic, the halting of movie and TV series production, a decrease in the number of sports games and related events, streaming services changing their tariff plans, and the subscription payment model taking leadership in the video-on-demand market. Both the negative and positive effects of these factors on television service providers’ activities, as well as the new habits of subscribers are analyzed. This situation has completely changed the industry, but it has only helped the business of large and local operators. Companies around the world have had to improve their service in a matter of weeks. These changes in the market would have taken years under normal conditions, but the pandemic has significantly accelerated the progress of Internet television and made it possible for end-users to get high-quality services.

Built Environmental Variations Between Regular and Imax Theatres

2018 ◽  
Vol 43 (4) ◽  
pp. 41-51
Author(s):  
Chen Wang ◽  
Heng Li
Keyword(s):  
Questionnaire Survey ◽  
Video On Demand ◽  
Projection Methods ◽  
Sound System ◽  
On Demand ◽  
Environmental Variations ◽  
Declining Attendance

The movie substitutes such as home cinema, video on demand (VOD), and plasma televisions leaded to a declining attendance of patrons to movie theatres, which urged the invention of IMAX theatre to call movie lovers back to cinemas. Many cinemas plan to renovate their regular digital theatre auditoriums into IMAX theatre auditoriums, but there lack of study for built environmental variations between regular and IMAX theatres. Through the combination of a questionnaire survey and a case study on a leading cinema company in Malaysia, the Tanjong Golden Village Cinemas (TGV), this paper aims to identify the structural and architectural differences between regular digital theatre auditorium and IMAX theatre auditorium in the perspectives of acoustic and visual experiences. The most significant factor influencing the satisfaction of visualization in IMAX is “immersive of picture” followed by “sharpness of colour” and “feels as part of the picture”. The most significant indicators for audio experience in IMAX is “direction of object”, which enable an audience to trace the direction and position of an object on the screen without looking at it. The built environmental variations between regular and IMAX theatres in terms of screen, camera and projection methods, seating, architectural layout, wall design, and sound system arrangement were thoroughly compared in the case study.

BitTube: Case Study of a Web-Based Peer-Assisted Video-on-Demand System

2008 ◽  
Author(s):  
Bo Liu ◽  
Yi Cui ◽  
Bin Chang ◽  
Ben Gotow ◽  
Yuan Xue
Keyword(s):  
Video On Demand ◽  
Demand System ◽  
Web Based ◽  
On Demand

scholarly journals KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+)

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizky Ramadhan Putra ◽  
Zinggara Hidayat
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Marketing Communication ◽  
Chief Operating Officer ◽  
On Demand ◽  
Video Viewing ◽  
Streaming Services ◽  
Tv Shows ◽  
Streaming Service ◽  
Demand Service

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication.  RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

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