scholarly journals The moderating role of moral norms and personal cost in compliance with pro-environmental social norms

2021 ◽  
pp. 100020
Author(s):  
Ondřej Kácha ◽  
Sander van der Linden
Keyword(s):  
Social Norms ◽  
Moral Norms ◽  
Personal Cost ◽  
Moderating Role

scholarly journals Moral labels increase cooperation and costly punishment in a Prisoner’s Dilemma game with punishment option

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Laura Mieth ◽  
Axel Buchner ◽  
Raoul Bell
Keyword(s):  
Social Norms ◽  
Prisoner's Dilemma ◽  
Prisoner’S Dilemma ◽  
Framing Effects ◽  
Moral Norms ◽  
Prisoner’S Dilemma Game ◽  
Costly Punishment ◽  
Moral Framing ◽  
Prisoner's Dilemma Game

AbstractTo determine the role of moral norms in cooperation and punishment, we examined the effects of a moral-framing manipulation in a Prisoner’s Dilemma game with a costly punishment option. In each round of the game, participants decided whether to cooperate or to defect. The Prisoner’s Dilemma game was identical for all participants with the exception that the behavioral options were paired with moral labels (“I cooperate” and “I cheat”) in the moral-framing condition and with neutral labels (“A” and “B”) in the neutral-framing condition. After each round of the Prisoner’s Dilemma game, participants had the opportunity to invest some of their money to punish their partners. In two experiments, moral framing increased moral and hypocritical punishment: participants were more likely to punish partners for defection when moral labels were used than when neutral labels were used. When the participants’ cooperation was enforced by their partners’ moral punishment, moral framing did not only increase moral and hypocritical punishment but also cooperation. The results suggest that moral framing activates a cooperative norm that specifically increases moral and hypocritical punishment. Furthermore, the experience of moral punishment by the partners may increase the importance of social norms for cooperation, which may explain why moral framing effects on cooperation were found only when participants were subject to moral punishment.

scholarly journals What should I do? The role of reciprocity and social norms on gift choices

2019 ◽  
Vol 18 (3) ◽  
pp. 26-52
Author(s):  
Daniel Modenesi Andrade ◽  
Lucia Salmonson Guimarães Barros
Keyword(s):  
Social Norms ◽  
Gift Giving ◽  
Web Based ◽  
The Gift ◽  
Gift Exchanges ◽  
Moderating Role ◽  
Shed Light

Objective: The purpose of this paper is to investigate how individuals resolve a conflict between reciprocity and social norms when choosing the price of a gift, and to investigate whether gift exchanges conducted in public or private and people’s appreciation for past gifts play a moderating role in this decision.Method: We ran two web-based survey experiments.Main results: Results showed that when people must choose between reciprocity and social norms, people tend to be reciprocal. However, there are some exceptional circumstances: people preferred to follow social norms when they received a cheaper gift in public, and when they were displeased with a prior expensive gift.Contributions: These findings help shed light onto how people make price decisions when choosing a gift.Relevance/Originality: Understanding price decisions in the gift-giving context is surprisingly an underexplored topic in the marketing literature.Managerial Implications: Understanding how people make price choices is important to practitioners. For instance, retailers can adjust their assortments to offer products across different price ranges, and sales people can make better offers to customers based on how much they are willing to spend.

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

2006 ◽  
Vol 11 (2) ◽  
pp. 99-109 ◽  
Author(s):  
Gundula Hübner ◽  
Florian G. Kaiser
Keyword(s):  
Organ Donation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Subjective Norms ◽  
Moral Norms ◽  
Conservation Behavior ◽  
The Impact ◽  
Minimal Effort ◽  
Moderating Role

Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insights into the circumstances that foster the impact of moral norms. Based on a minimal effort strategy, we predict that moral information is considered more strongly and, thus, is relatively more significant for people's motivation if a person's attitude is at odds with his or her subjective norms. To test our beliefs-conflict hypothesis, we conducted two surveys, one concerning organ donation (N = 639) and another concerning conservation behavior (N = 328). Structural equation analyses confirm that moral considerations have a stronger effect on a person's behavioral intention in cases of attitude-subjective norms conflicts compared to cases of harmonic attitudes and subjective norms.

Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110566
Author(s):  
Shahid Nawaz ◽  
Yun Jiang ◽  
Muhammad Zahid Nawaz ◽  
Syeda Farzana Manzoor ◽  
Ruixue Zhang
Keyword(s):  
Social Norms ◽  
Environmental Sustainability ◽  
Online Survey ◽  
Survey Methodology ◽  
Collaborative Consumption ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Ego Involvement ◽  
Moderating Role

Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern. In the current study, the purpose is to investigate and pick up the constructs of mindful consumption, ego-involvement, and social norms and determine the primary motivations for Chinese consumers to act sustainably. To investigate the moderating role of platform trust and the mediating role of impulsive buying tendency among the relationships of mindful consumption, ego-involvement, and social norms regarding buying second-hand clothing consumption intentions. PLS-SEM statistical approach has been used to investigate the model relationships by incorporating a two-step approach through the SmartPLS3 statistical package. Online survey methodology was adopted to collect data from Chinese buyers of second-hand clothing of Xian Yu and Zhuan Zhuan online platforms. The study has proved the significant impact of mindful consumption, ego-involvement, and social norms on buying intentions of second-hand clothing. Furthermore, the study also supported the moderating role of platform trust and mediating role of impulsive buying tendency. Although the moderating and mediating impact remain insignificant on mindful consumption, as perceived. Theoretical and practical implications are given in accordance with the study.

Sign in / Sign up

Export Citation Format

Share Document