Farmers’ Contributions to Achieving Water Sustainability: A Meta-Analytic Path Analysis of Predicting Water Conservation Behavior

This article intends to summarize the findings of studies on the relationship between farmers’ behavioral intentions (BI) and water-conservation behavior (WCB) using the theory of planned behavior (TPB). A systematic review of transcripts obtained from Internet-based searching on reliable scientific databases (e.g., SID, ProQuest, Springer, Science Direct, John Wiley, Sage, Taylor & Francis, Emerald Insight, and Google Scholar) was followed by outfitting data for the Comprehensive Meta-Analysis (CMA) software. Data from a total of 28 studies on WCB were synthesized and analyzed through the CMA procedure. The resulting evidence demonstrates that the total and summarized estimate point (i.e., correlation) for the associations of attitude (ATT), subjective norms (SNs), and perceived behavioral control (PBC) with BI was 0.46, 0.36, and 0.26, respectively (r(t)PBC < r(t) SNs < r(t)ATT → BI). Furthermore, the effect size of the relationship between PBC and WCB was 0.27. The largest effect size pertained to the relationship between BI and WCB (BI → WCB) (r(t)BI = 0.52). The take-home message of the article is that hypothetical statements of the TPB are confirmed, as would be hypothesized. These findings should still be regarded in the field of WCB research; thus, policymakers need to provide solutions and adapt their policy initiatives for water resource management based on these findings. For example, one of the solutions to improve water resource management based on the research results is to examine the views and realities constructed by farmers of water resources and related management styles before carrying out water resource management projects. Identifying the potential capabilities of farmers and their economic and social background to expand water-conservation behavior and the tendency and acceptance of water resource management project to be implemented is also an important requirement in making resource management projects effective. The use of various methods of the individual, group, and collective communication to interact with farmers combined with provision of extension training, as well as mobilizing and organizing farmers to facilitate effective management of water resources are recommended.

The Emergence of Employees’ Change Readiness for Energy-Conservation Behavior During Guided Group Discussions

Studies of energy conservation efforts to reduce CO2 emissions in the residential sector are abundant; however similar efforts in organizations have not received as much attention as they deserve. In this study, we focus on methods for increasing employees’ readiness to change their behaviors in favor of energy conservation, specifically examining the use of guided group discussions (GGDs). We use observational research methods to examine the micro-level of behavioral dynamics and understand the emergence of change readiness. We describe how facilitators (“change agents”) can conduct GGDs and foster employees’ change readiness using the established communication approach of Motivational Interviewing (MI). We also explore how employees can increase each other’s change readiness regarding energy conservation behavior. Based on our sample of eight videotaped GGDs (5430 behavioral events), interaction analysis reveals that solution-focused communication elicits change readiness in employees, whereas problem-focused communication prompts resistance to change. We further show that employees can motivate their co-workers to express “green” intentions: when employees verbalized statements in favor of energy saving, this increased other employees’ change readiness, while verbalized statements against energy saving had the opposite effect. This demonstrates that GGD participants are active individuals who can spark behavior change in their co-workers. Finally, based on our findings we propose several communication guidelines for working with groups and discuss the importance of solution-focused energy management practices to facilitate change readiness for energy saving in the workplace.

Effect of Environmental Optimism on Responsible Electricity Consumption with Price Concern as a Moderator

The study aimed to determine the effect of environmental optimism, as a cognitive–emotional factor, on the responsible use of electricity. Furthermore, it investigated the moderating effect of consumer concern on the price of electricity. An online survey was conducted on 345 young adults in Jakarta selected through the snowball sampling method. Data were analyzed using JASP version 15.0 and IBM SPSS Statistics version 23 reinforced with PROCESS macro. Simple linear regression analysis demonstrated that environmental optimism significantly explains the variance in electricity conservation behavior. The moderating effect of price concern was also substantiated by the result of the data analysis, thus the interaction between environmental optimism and dichotomous predictors of price concern (i.e. high vs low) was found to be statistically significant in moderating the effect of environmental optimism toward electricity conservation behavior. In conclusion, when consumers are initially dominated by price concern (a rational extrinsic motivator), then it reduces the effect of environmental optimism (an emotional intrinsic motivator) on responsible electricity consumption.

Making Pledges More Powerful: Effects on Pro-Environmental Beliefs and Conservation Behavior

We developed pledges that capitalized on several self-related properties (e.g., freedom of choice, actual-ought self-discrepancies, foot-in-door technique) and manipulated two experimental factors: pledge beneficiary and pledge audience. In two studies, participants received a recycling pledge based on a random assignment in a 2 (Beneficiaries: Nature vs. Self) × 2 (Audience: Ingroup vs. Outgroup) design. Afterwards, we assessed their pro-environmental beliefs and provided them with a behavioral opportunity to support conservation (i.e., recycling debriefing forms in Study 1, writing letters to congresspeople regarding an environmental policy in Study 2). In both studies, an interaction between beneficiaries and audience was observed, showing that a recycling pledge framed as benefitting nature and sponsored by a social ingroup led to more progressive environmental beliefs. In Study 2, individuals in the same condition (i.e., the nature-ingroup pledge) wrote more persuasive letters (longer and more sophisticated letters) supporting pro-environmental legislation. Implications for constructing effective pledges and for leveraging the self to promote pro-environmental action are discussed.