The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

2006 ◽  
Vol 11 (2) ◽  
pp. 99-109 ◽  
Author(s):  
Gundula Hübner ◽  
Florian G. Kaiser
Keyword(s):  
Organ Donation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Subjective Norms ◽  
Moral Norms ◽  
Conservation Behavior ◽  
The Impact ◽  
Minimal Effort ◽  
Moderating Role

Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insights into the circumstances that foster the impact of moral norms. Based on a minimal effort strategy, we predict that moral information is considered more strongly and, thus, is relatively more significant for people's motivation if a person's attitude is at odds with his or her subjective norms. To test our beliefs-conflict hypothesis, we conducted two surveys, one concerning organ donation (N = 639) and another concerning conservation behavior (N = 328). Structural equation analyses confirm that moral considerations have a stronger effect on a person's behavioral intention in cases of attitude-subjective norms conflicts compared to cases of harmonic attitudes and subjective norms.

scholarly journals Servitization strategies from customers’ perspective: the moderating role of co-creation

2019 ◽  
Vol 34 (3) ◽  
pp. 628-642 ◽  
Author(s):  
José L. Ruiz-Alba ◽  
Anabela Soares ◽  
Miguel A. Rodríguez-Molina ◽  
Dolores M. Frías-Jamilena
Keyword(s):  
Structural Equation ◽  
Business Models ◽  
Service Providers ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Moderating Role ◽  
Different Levels

Purpose This paper aims to investigate the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry in a business-to-business (B-to-B) context. More specifically, this investigation explores the impact of different levels of services (base, intermediate and advanced) on servitization and on performance by using co-creation as a moderating factor. Design/methodology/approach A research framework was developed and empirically tested in the pharmaceutical sector. Data collection was conducted through the online distribution of questionnaires. The final sample included 219 pharmacy stores, and the data were analysed using structural equation modelling. Findings Main findings suggest that when the level of co-creation of the design of services is high, there are significant effects of servitization on firm performance. The moderating effect of co-creation is illustrated in regard to intermediate and advanced services, but results referring to the impact of intermediate services on servitization appear non-significant with a low degree of co-creation. No significant effects could be found for the impact of base services on performance and servitization for both high and low degrees of co-creation. Findings show an impact of advanced services on performance through the mediating effect of servitization when the degree of co-creation is high. Originality/value Most research concerning servitization has been done from the perspective of manufacturers and service providers. This study adds value to the literature because it was designed from a customer’s perspective. Moreover, it contributes towards the conceptualization of the servitization research strategy and business models in a B2B context. This is accomplished through the investigation of the moderating effect of co-creation on the impact of the different levels of services on servitization and on performance.

Exploring key factors influencing customer behavioral intention in robot restaurants

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xinhua Guan ◽  
Jinhong Gong ◽  
Mingjie Li ◽  
Tzung-Cheng Huan
Keyword(s):  
Service Delivery ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Negative Attitude ◽  
Individual Characteristics ◽  
Service Robots ◽  
Equation Modeling ◽  
Content Type ◽  
The Impact

Purpose The purpose of this study is to explore the impact of the robot restaurant servicescape and robot service competence (RSC) on customers’ behavioral intentions and to analyze the mediating role of hedonic value (HV) and utilitarian value (UV) in these relationships and the moderating role of individual characteristics. Design/methodology/approach This research involves seven constructs to be measured, namely, servicescape, RSC, negative attitude toward robots (NAR), openness to change (OC), HV, UV and behavioral intention. This research selects Foodom robot restaurants, located in Shunde and Guangzhou of China, as the research site, and the research objects are customers having dinner in the restaurant. A total of 485 valid data was collected. Structural equation modeling was used to analyze the data, verify the proposed research model, and test the research hypotheses. Findings The study finds that servicescape and RSC improve customer behavioral intention. Additionally, HV and UV mediate the influence of servicescape and RSC on customer behavioral intention. Moreover, OC negatively moderates the influence of servicescape on UV and that a NAR negatively moderates the influence of RSC on HV. Originality/value Through carefully design of servicescape and the improvement in service capabilities of robots, the original service delivery dominated by frontline service personnel can be transformed into service delivery dominated by service robots, which is conductive to providing a pleasant and unforgettable experience for customers.

Relationships among absorptive capacity, creativity and job performance: the moderating role of social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Huseyin Ince ◽  
Salih Zeki Imamoglu ◽  
Hulya Turkcan
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
The Impact ◽  
Moderating Role

PurposeThis paper investigates the impact of absorptive capacity (ACAP) on creativity and the effect of creativity on job performance. Further, the study investigates the moderating role of social media usage on the ACAP–creativity link and the creativity–job performance link. Accordingly, drawing on the ACAP perspective and social exchange theory (SET), the study develops a conceptual model and tests the proposed relationships.Design/methodology/approachThe paper empirically tests the developed model using 512 survey responses from research and development (R&D) employees. Data were factor analyzed, and path estimates were determined using structural equation modeling to test the hypotheses.FindingsThe results reveal that (1) individual ACAP is positively related to creativity; (2) creativity is positively associated with job performance and (3) social media usage positively moderates the relationship between individual ACAP and creativity.Originality/valueThis paper contributes to the ACAP and creativity literature by establishing a comprehensive and empirically grounded framework that enlightens the relationships between ACAP, creativity, job performance and the moderating role of social media usage.

Impact of Bloggers' Privacy Exposure on Blog Trust

2021 ◽  
Vol 17 (3) ◽  
pp. 54-68
Author(s):  
Kaouther Jridi ◽  
Amel Chaabouni ◽  
Fatma Bakini ◽  
Mabehej Chater
Keyword(s):  
Structural Equation ◽  
Communication Strategies ◽  
Moderating Effect ◽  
Private Life ◽  
Equation Method ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.

THE IMPACT OF COLLEGE ENTREPRENEURIAL EDUCATION ON ENTREPRENEURIAL ATTITUDES AND INTENTION TO START A BUSINESS IN UGANDA

2011 ◽  
Vol 16 (01) ◽  
pp. 127-144 ◽  
Author(s):  
WARREN BYABASHAIJA ◽  
ISAAC KATONO
Keyword(s):  
Subjective Norms ◽  
Entrepreneurial Education ◽  
Policy Makers ◽  
Mediating Role ◽  
Entrepreneurial Attitudes ◽  
Quasi Experimental ◽  
Perceived Desirability ◽  
The Impact ◽  
Moderating Role

This paper reports results of a longitudinal quasi-experimental study that focused on the impact of entrepreneurial education and societal subjective norms on entrepreneurial attitudes and intentions of university students in Uganda to start a business. Data were collected in two waves: wave one before the entrepreneurship course and wave two after the entrepreneurship course — four months later. The sample composed of college students. Analyses included tests of significance of changes in the attitudes and intentions of students after the entrepreneurship course, the mediating role of attitudes and moderating role of employment expectations. The results show small but significant changes in attitudes and a significant mediating role of attitudes — perceived feasibility, perceived desirability and self-efficacy, but non-significant moderating influence of employment expectations. The findings offer lessons for policy makers and more questions for researchers.

scholarly journals A model of Factors Influencing Behavioral Intention to Use Internet Banking and the Moderating Role of Anxiety: Evidence from Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Bui Nhat Vuong
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Final Analysis ◽  
Internet Banking ◽  
Equation Modeling ◽  
Intention To Use ◽  
Behavioral Intention To Use ◽  
Moderating Role

Internet banking is becoming a new focus as the number of internet users and its benefits are increasing worldwide and its benefits. However, the degree of intent to use internet banking is still a question of interest. Thus, the purpose of this paper is to investigate the factors affecting attitude and behavioral intention to use internet banking in Viet Nam, as well as the moderating role of anxiety, will be examined. Totally, 584 questionnaires were collected for the final analysis. The results fromthe partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3.0 program showed that facilitating condition, performance expectancy, social influence, perceived credibility, and effort expectancy had a positive impact on attitude and behavioral intention to use internet banking. Besides, anxiety decreased behavioral intention and it also dampened the positive relationship between attitude and behavioral intention. The findings of this study could help banks to improve their service to attract more users. Besides, the use of internet banking could reduce thefrequency to a bank that indirectly reduces costs.

scholarly journals Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahid Rizwan ◽  
Husam-Aldin Al-Malkawi ◽  
Kamisan Gadar ◽  
Ilham Sentosa ◽  
Naziruddin Abdullah
Keyword(s):  
United Arab Emirates ◽  
Brand Equity ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Content Type ◽  
The Impact ◽  
Moderating Role

Purpose Although 76% of the population of the United Arab Emirates (UAE) is Muslim, takāful (Islamic insurance) has a much smaller share of business in the UAE than conventional insurance does. The purpose of this study is to highlight the importance of brand equity (BE), which is known as the incremental value that provides reason to buy a brand. This study provides useful insights that can help the health takāful industry to gain a feasible market share in the UAE. Design/methodology/approach This is a quantitative study in which stratified random sampling was adopted for data collection from 300 respondents through a self-administered questionnaire from August to November 2018. Underpinning the study is the theory of planned behavior (TPB) and the structural equation modeling (SEM) technique has been used to examine the impact of BE on purchase intentions (PI) through the moderating role of demographic factors such as age, income, education and religion. Three dimensions of BE, i.e. brand awareness (BAW), brand association (BAS) and perceived quality (PQ), are evaluated in terms of their significance as dimensions of BE. Findings The major findings of this study confirm that BE has a strong positive influence on the PIs of health takāful customers in the UAE and that all three dimensions of BE make significant contributions to the overall BE. The results show that education does moderate the relationship between BE and PI while age, income and religion do not. A new finding of this study is the nonsignificant moderating role of religion, whereby it was found that takāful products in the UAE are not limited to Muslim customers but can include potential customers who are followers of other religions. Originality/value To the best of our knowledge, the present study is the first of its kind to examine the impact of BE on the PI of health takāful customers in the UAE. The findings of the study give academia, researchers and marketers a better understanding of the importance of BE and of its vital role in promoting takāful products in the Gulf Cooperation Council (GCC) countries such as the UAE.

scholarly journals Narcissistic Leadership and Project Success in IT Industry: Moderating the role of Risk Management Technology

2021 ◽  
Vol 3 (2) ◽  
pp. 385-408
Author(s):  
Tahreem Ali ◽  
Waqar Akbar ◽  
Juliyana Usman Wachani
Keyword(s):  
Risk Management ◽  
Organizational Development ◽  
Structural Equation ◽  
Project Success ◽  
Positive Impact ◽  
Two Dimensions ◽  
Management Technology ◽  
The Impact ◽  
Moderating Role

Narcissistic leaders supersede others opinions while dealing with different projects is an area of concern because they create the risk of various projects' success. However, risk management technology can balance this leadership to mitigate the project failure risk. Therefore, this study aims to examine the impact of narcissistic leadership on project success with the moderating role of risk management technology. A self-administrated questionnaire measured the narcissistic leadership constructs with two dimensions (i) admiration, (ii) rivalry as antecedents, risk management technology as moderating construct, and project success with five dimensions (i) cost (ii) schedule (iii) quality (iv) performance and (v) operating environment as an outcome from 242 IT professionals working in IT firms. Using structural equation modelling, the results reveal that narcissistic admiration has a negative significance, but the narcissistic rivalry has no significant impact on project success. Therefore it suggests that narcissistic admiration associated with positive attributes such as high esteem, envy, forgiveness, etc., with an overall motivation to focus on achievements may benefit in success of the project. The results further reveal that risk management technology has no moderating role between narcissistic admiration and rivalry with project success, which suggests risk management technology is not enough to reduce the narcissism leadership to contribute to project success. Further, the results do show the positive impact of risk management technology on project success. The study is helpful for organizational development (OD) professionals, project leaders, and IT firms. The study also provides a new avenue of investigation for academic researchers to tighten up the gap in narcissistic leadership.

The Role of Culture-Level Factors in Shaping On-Line Purchase Intentions

2008 ◽  
Vol 9 (1) ◽  
pp. 59-90
Author(s):  
Vladimir Pashkevich ◽  
David Curry ◽  
James Kellaris ◽  
Norman Bruvold
Keyword(s):  
Information Search ◽  
Behavioral Intention ◽  
Product Information ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Consumer Intentions ◽  
On Line ◽  
Formative Indicators ◽  
Moderating Role

The primary goal of this research is to enhance our understanding of the moderating role that culture-specific variables – individualism/ collectivism and culture context – play in shaping consumer intentions to use the Internet for product information search and shopping. Specifically, this research (a) operationalizes the concept of culture context by constructing an index with formative indicators, (b) develops reliable and valid scales for measuring constructs comprising the Theory of Planned Behavior (TPB), and (c) examines the boundary conditions and generalizability of the TPB in Internetmediated consumption settings. We show reliable support for the interaction between culture context, subjective norms and behavioral intention. Implications for marketing practices across cultures are discussed.

Promoting in-role and extra-role green behavior through ethical leadership: mediating role of green HRM and moderating role of individual green values

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Talat Islam ◽  
Mubbsher Munawar Khan ◽  
Ishfaq Ahmed ◽  
Khalid Mahmood
Keyword(s):  
Ethical Leadership ◽  
Structural Equation ◽  
Equation Modeling ◽  
Time Lags ◽  
Content Type ◽  
Mediating Role ◽  
Hrm Practices ◽  
The Impact ◽  
Moderating Role

PurposeHuman misbehaviors are responsible for climate change as they waste resources and pollute water and air that dilapidate the environment. Considering the fact and contributing to the United Nations sustainable development goals of 2019, organizations started focusing their green HRM practices to develop employees' green attitudes and behaviors. This study is an attempt in this direction. It examines the impact of ethical leadership on individuals' green in-role and extra-role behaviors with the mediating role of green HRM practices and the moderating role of individual green values.Design/methodology/approachThe study collected data from 645 MBA executive students working in various manufacturing industries with at least one year of experience. The data were collected using a questionnaire-based survey in two-time lags.FindingsHypothesized relationships are tested through structural equation modeling. Findings reflected a significant impact of ethical leadership on green HRM practices, in-role, and extra-role green behaviors. Besides, green HRM practices mediated the relationship between ethical leadership and both types of green behaviors. Furthermore, it was observed that the individual green values strengthened the association between green HRM practices and both types of green behaviors.Research limitations/implicationsA cross-sectional design with time lags was used to avoid common method bias. The findings of the study contribute to supply-value-fit theory and validate the scale of individual green value.Practical implicationsThis study guides management that employees only perceive their organizational practices as green when they find their leaders are ethical. Further, considering individual green values in the recruitment process can help organizations accomplishing their green goals.Originality/valueThis study is novel in examining the mediating role of green HRM practices between ethical leadership and green behaviors. Further, the analysis not only validates the scale of individual green values but also noted its moderating role between green HRM and green behaviors.

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