Digital strategies for two-sided markets: A case study of shopping malls

2018 ◽  
Vol 108 ◽  
pp. 34-44 ◽  
Author(s):  
Johan Frishammar ◽  
Javier Cenamor ◽  
Harald Cavalli-Björkman ◽  
Emma Hernell ◽  
Johan Carlsson
Keyword(s):  
Shopping Malls ◽  
Two Sided Markets

A Case Study of Malaysian Pedestrian Walking Speed at Shopping Malls in Kuala Lumpur, Malaysia using Human Behaviour Simulator (HBS)

2019 ◽  
Vol 11 (4) ◽  
Author(s):  
Mohd Firdaus Mohamad Ali ◽  
◽  
Muhammad Salleh Abustan ◽  
Siti Hidayah Abu Talib ◽  
◽  
...  
Keyword(s):  
Walking Speed ◽  
Human Behaviour ◽  
Shopping Malls ◽  
Kuala Lumpur

Prayer rooms: an augmented or expected benefit? Senayan City Mall Jakarta

2012 ◽  
Vol 2 (3) ◽  
pp. 1-10
Author(s):  
Amalia E. Maulana ◽  
Lexi Z. Hikmah ◽  
Yudha Andriyanto
Keyword(s):  
Services Marketing ◽  
Subject Area ◽  
Shopping Malls ◽  
Content Type ◽  
Service Setting ◽  
Compliance Level ◽  
Public Area ◽  
A Company ◽  
Normal Standard

Subject area Services marketing, Market segmentation, Ethnography. Study level/applicability Postgraduate programs, Master in Strategic Marketing and Master in Business Administration. Case overview One of the signs of an increase in religion awareness of Indonesian society is a high demand on Musholla in public area. While other shopping malls just provide a normal standard room for prayer, Senayan City has become a pioneer in introducing an excellent facility of a prayer room. In services marketing, one of the substantial matters to consider is physical evidence, or in other words service setting or servicescape. Musholla is one of the intangible aspects, which depicts services in shopping malls in Indonesia. There are three variables that distinguish visitors' types, such as time spent, liturgical compliance level and concerns for cleanliness/hygiene. Expected learning outcomes The objective of this case study is to give deeper comprehension about services marketing to students in a practical way. This case study illustrates that a company is capable of creating a strong brand by acknowledging consumer needs and providing extra benefits. Besides, students are also required to analyze diverse consumer needs as each segment has its own needs. The use of ethnography as an approach shows that such a contemporary method can capture dynamic behaviours and deeper insight on consumer needs. Supplementary materials Teaching notes are available.

scholarly journals Modern Concept of Interior Design Food Court as Rebranding Form of Sustainability Design Related to the Growth of Mall (Case Study: Delicaè, Senayan City)

Humaniora ◽  
2017 ◽  
Vol 8 (4) ◽  
pp. 373
Author(s):  
Polniwati Salim
Keyword(s):  
Interior Design ◽  
Modern Concept ◽  
Concept Design ◽  
Shopping Malls ◽  
Design Elements ◽  
Left Behind ◽  
Previous Design ◽  
Lasting Impression ◽  
The City

The purpose of this paper was to make people aware of the new concept design of the food court that influence the ambiance and related to the attractiveness factors. The method of documentation of the interior element was done by the analysis to the food court in Senayan City. It was expected to be a comparison of the previous design before the renovation (Food Studio) in connection with the modernization and renewal of the design (Delicaè). Some design elements such as floor wall and ceiling that applied must bear a lasting impression and be an inbuilt piece of the decoration that linked to scale, style, and color. This research was potentially contributed to shopping malls attractiveness factors and their impact on shoppers’ satisfaction in shopping malls in Jakarta and outside the city. It can be concluded that updating the design is very important if the shopping malls do not want to left-behind in this modern area. The comparison has been made between old-design with the new one that is found out that people nowadays are very open-minded about design and do care about attractive things in shopping malls.

scholarly journals OurPlaces: Cross-Cultural Crowdsourcing Platform for Location Recommendation Services

2020 ◽  
Vol 9 (12) ◽  
pp. 711
Author(s):  
Luong Vuong Nguyen ◽  
Jason J. Jung ◽  
Myunggwon Hwang
Keyword(s):  
Recommendation System ◽  
Pearson Correlation ◽  
Cultural Tourism ◽  
User Feedback ◽  
Cross Cultural ◽  
Experimental Results ◽  
Shopping Malls ◽  
Layered Architecture ◽  
Different Cultures

This paper presents a cross-cultural crowdsourcing platform, called OurPlaces, where people from different cultures can share their spatial experiences. We built a three-layered architecture composed of: (i) places (locations where people have visited); (ii) cognition (how people have experienced these places); and (iii) users (those who have visited these places). Notably, cognition is represented as a paring of two similar places from different cultures (e.g., Versailles and Gyeongbokgung in France and Korea, respectively). As a case study, we applied the OurPlaces platform to a cross-cultural tourism recommendation system and conducted a simulation using a dataset collected from TripAdvisor. The tourist places were classified into four types (i.e., hotels, restaurants, shopping malls, and attractions). In addition, user feedback (e.g., ratings, rankings, and reviews) from various nationalities (assumed to be equivalent to cultures) was exploited to measure the similarities between tourism places and to generate a cognition layer on the platform. To demonstrate the effectiveness of the OurPlaces-based system, we compared it with a Pearson correlation-based system as a baseline. The experimental results show that the proposed system outperforms the baseline by 2.5% and 4.1% in the best case in terms of MAE and RMSE, respectively.

Impact of epidemics and pandemics on consumption pattern: evidence from Covid-19 pandemic in rural-urban India

2021 ◽  
Vol 5 (1) ◽  
pp. 2-14
Author(s):  
Rahul Kumar ◽  
Md. Shahnawaz Abdin
Keyword(s):  
Urban Areas ◽  
Consumption Pattern ◽  
Shopping Malls ◽  
Content Type ◽  
Body Of Knowledge ◽  
Rural And Urban ◽  
Complete Survey ◽  
Buying In ◽  
Consumption Habits

Purpose The present world is crippled with the pandemic coronavirus (Covid-19). The pandemic that originated in Wuhan city of China has sent every country in the world in an unprecedented situation that has social and economic impacts. This paper aims to explore whether epidemics and pandemics have any impact on consumption patterns among rural and urban consumers in India. Taking pandemic Covid-19 as a case study, it was explored how this pandemic impacted the consumption pattern of consumers in India; what are the similarities and/or differences between rural and urban consumers that are found in their consumption habits in the wake of Covid-19 pandemic. Design/methodology/approach The required data was collected through questionnaires sent to respondents. Approximately 500 respondents were contacted through the mail to fill in the survey questionnaire. Despite the sincere efforts, a total of 175 complete survey questionnaires were filled in by respondents. The study used SPSS Statistics version 25 software for the analysis of data. Findings It was found that epidemics and pandemics have a profound impact on the pattern of consumption in India. The study reveals that consumers resort to panic buying in the initial stages of epidemics and pandemics. It was found that consumption habits of consumers went a sea change and they were spending largely on essentials only. The study also reveals that the majority of consumers would like to continue in the same consumption habits as that of during COVID-19. The consumption pattern of urban consumers witnessed more change than the consumption pattern of rural consumers. It is due to the closure of eateries and restaurants, shopping malls, movie theatres, etc., in urban areas that forced the change in the consumption pattern of urban consumers. Research limitations/implications The research has a limitation of using a less sample size. For the generalizations, more robust studies can be conducted with more data. Practical implications The findings of the study will give marketers an insight for framing their policies in the wake of epidemics and pandemics. Originality/value The research adds to the existing body of knowledge. There are plenty of studies on the behaviour of consumers. However, there are no major studies that focus on the behaviour of consumers during the outbreak of a pandemic. So, this study fills this gap in the existing body of knowledge.

scholarly journals The dynamics of entry for digital platforms in two-sided markets: a multi-case study

2020 ◽  
Vol 30 (3) ◽  
pp. 539-556 ◽  
Author(s):  
Jørgen Veisdal
Keyword(s):  
Conceptual Framework ◽  
Case Discussion ◽  
Digital Platforms ◽  
Extant Literature ◽  
Technology Firms ◽  
Entry Strategies ◽  
Temporal Factors ◽  
Managerial Implications ◽  
Two Sided Markets

Abstract Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the “chicken-and-egg problem”. This study investigates the phenomenon in an exploratory multi-case study of ten startup technology firms operating digital platforms in two-sided markets. The study finds that the firms entered their markets using a variety of strategies distinguishable by strategic, relational and temporal factors. A conceptual framework is proposed which distinguishes the firms’ strategies along these dimensions. In addition, a cross-case discussion of the dynamics of the firms’ strategies is provided. Deductively, the findings contribute to establishing an empirical grounding for predictions from extant literature. Inductively, the findings contribute preliminary managerial implications as well as propositions for further research on entry strategies for digital platforms in two-sided markets.

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