Accurate prediction of roll force during hot strip rolling is essential for model based operation of hot strip mills. Traditionally, mathematical models based on theory of plastic deformation have been used for prediction of roll force. In the last decade, data driven models like artificial neural network have been tried for prediction of roll force. Pure mathematical models have accuracy limitations whereas data driven models have difficulty in convergence when applied to industrial conditions. Hybrid models by integrating the traditional mathematical formulations and data driven methods are being developed in different parts of world. This paper discusses the methodology of development of an innovative hybrid mathematical-artificial neural network model. In mathematical model, the most important factor influencing accuracy is flow stress of steel. Coefficients of standard flow stress equation, calculated by parameter estimation technique, have been used in the model. The hybrid model has been trained and validated with input and output data collected from finishing stands of Hot Strip Mill, Bokaro Steel Plant, India. It has been found that the model accuracy has been improved with use of hybrid model, over the traditional mathematical model.