The role of non-visual aesthetics in consumer product evaluation

Abstract The sensory properties of cosmetic emulsions are part of the basic properties of products such as face creams and body balms. They are extremely important parameters in the product evaluation by consumers. Cosmetics manufacturers are increasingly introducing ingredients in the form of solid particles (talc, bentonite, clay) into formulations to improve the sensory properties of products. Their addition simplifies the application of the emulsion on the skin, effects faster absorption and leaves a feeling of silky smoothness after application. During the work, we investigated solid particles of plant origin: powder from ground orange peel and oat grain. These ingredients were introduced into the formulation of the model body balms. The antioxidant and physicochemical properties of the obtained emulsions as well as the skin hydration after their application were evaluated. It has been shown that the introduction of solid plant particles increases the antioxidant properties of the emulsions and significantly improves emulsion stability and skin moisture after application.

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An Early Framework for a Cognitive Neuroscience of Visual Aesthetics

10.1093/oso/9780197513620.003.0001 ◽

2021 ◽

pp. 3-7

Author(s):

Anjan Chatterjee

Keyword(s):

Decision Making ◽

Cognitive Psychology ◽

Visual Processing ◽

Motor System ◽

Testing Hypotheses ◽

Aesthetic Experiences ◽

Cognitive Domains ◽

Visual Aesthetics ◽

The Rich

In the early 2000s, no framework within which to investigate the biology of aesthetics had been articulated. The author believes that a componential framework, as was common in cognitive psychology, applied to neuroaesthetics made sense. Such frameworks were commonly applied to complex cognitive domains, such as in language, emotion processing, or visual processing research. As such, the author proposes a “box and arrow” model which incorporated levels of visual processing, emotions, attention, and decision-making. The advantage of such a framework is that specific experiments could be placed in the context of testing hypotheses of parts of a larger system deployed for aesthetic processing. The framework has held up well over the years, although the author believes he did not sufficiently emphasize the role of the motor system and the rich contribution of semantics in aesthetic experiences.

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Family business identity, consumer product evaluations and firm size

Journal of Product & Brand Management ◽

10.1108/jpbm-10-2018-2057 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Anyuan Shen ◽

Surinder Tikoo

Keyword(s):

Family Business ◽

Firm Size ◽

Interactive Effect ◽

Product Evaluation ◽

Theoretical Explanation ◽

Consumer Product ◽

Product Evaluations ◽

Content Type ◽

Identity Information ◽

Identity Disclosure

Purpose This study aims to examine the relationship between family business identity disclosure by firms and consumer product evaluations and the moderating impact, if any, of firm size on this relationship. Toward this end, the study seeks to develop a theoretical explanation for how consumers process family business identity information. Design/methodology/approach A qualitative pre-study was conducted to obtain preliminary evidence that consumers’ perceptions of family businesses originate from both family- and business-based category beliefs. A product evaluation experiment, involving young adult subjects, was used to test the research hypotheses, and the experiment data were analyzed using MANOVA. Findings The key finding was that the effect of family business identity disclosure on consumer product evaluations is moderated by firm size. Practical implications This research has implications for businesses seeking to promote their family business identity in branding communications. Originality/value This research provides a theoretical account of why consumers might hold different perceptions of family business brands. The interactive effect of firm size and family business identity information disclosure on consumer product evaluations contributes new insight to family business branding.

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Influence of scarcity claims on product evaluation: The role of reversibility of decision

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6576 ◽

2018 ◽

Vol 46 (2) ◽

pp. 281-292 ◽

Cited By ~ 1

Author(s):

Seung Yun Lee ◽

Sangdo Oh ◽

Sunho Jung

Keyword(s):

Product Evaluation ◽

Inference Process ◽

A Value ◽

Product Value ◽

Manipulative Intent ◽

Positive Effect ◽

Practical Implications

Marketers often employ scarcity messages to attract consumers. In this study, we showed that consumers make inferences about the truth or falsity of scarcity claims. When consumers interpret scarcity as a value signal, scarcity will positively influence product evaluation. In contrast, when scarcity is interpreted as a signal with manipulative intent, the positive effect of scarcity on product evaluation is reduced. Accordingly, we identified reversibility of decision as a moderating factor in the positive effect of scarcity on product evaluation. Results showed that scarcity had a positive effect on product evaluation only when reversibility of decision was high. Further, this effect was mediated by an inference process, whereby consumers perceived scarcity claims to be either a signal of product value or of manipulative intent. Theoretical and practical implications are discussed.

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