Process Design & Development Using Smed Concept- A Case Study

The growth of the industry and its production ultimately depends on its ability to respond systematically and continuously to market changes to increase product value. The process of adding value is necessary to obtain this advantage; therefore using a coherent production system and its tools becomes a key skill. Since the set time is the main reason for the production break time, a short set time is always desirable. The Single Minute Exchange of Dies (SMED) as proposed by Shingo is a tool that aims to reduce overtime setting, but does not work when used alone. SMED can be used effectively with the help of additional tools such as FMRS (Finish, Merge, Reduce and Simplify). This paper describes the process of planning and implementing SMED and other useful tools. It is based on a collaborative approach that allows for a gradual reduction in machine set-up time associated with an ongoing continuity program.

Assistance of Amanah Farmer Women's Group in Increasing Product Value Added Through Packaging and Label Design in Limapuluh Kota Regency

Kelompok Wanita Tani (KWT) Amanah is one of the SME groups that processes cassava into tradisional snacks of West Sumatra. Most products are sold wholesale, do not have labels and packaging, so the selling price is lower than the market price. The lack of knowledge of group members about the importance of product packaging and labels still an obstacle. The purpose of this community dedication is to provide awareness to the KWT Amanah community about the importance of labels and packaging in increasing product added value. In addition, the implementation team provided assistance in arranging P-IRT. The method used is trainning, discussion, observation and demonstration. This counseling activity provides insight and knowledge that can motivate KWT Amanah to make decisions in choosing the type of packaging used. This community dedication program are improves value added products through label designs, increase members knowledge and create the products selling value for partner.

When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options

Purpose Emerging direct-to-consumer brands offer a single option to consumers before expanding their assortment as the business grows. This provides a counterexample to commonly held beliefs concerning consumers’ aversion to single options. The purpose of this paper is to study when, for whom and why offering two product options (vs a single option) is valued by consumers. Design/methodology/approach Across six experiments, this research investigates consumers’ locomotion orientation (a motivation for controlling progress), which affects the valuation of choice (vs single options). Findings Consumers’ locomotion orientation determines perceived product value for products chosen from a two-option set (vs when considering a single option) because choice offers active control, which is engaging for high-locomotion consumers. Expanding the set to six options has no such effect. Research limitations/implications Studies 1, 4a and 4b are set in the context of expert-selected single options, while Studies 2, 3 and 5 do not involve expert selection. However, the authors does not contrast expert vs non-expert conditions directly. Practical implications Managers can increase consumers’ willingness to pay by using advertisements to induce locomotion or segmenting consumers based on locomotion orientations. Originality/value Research suggests that consumers value choice between options, yet many emerging brands succeed with a single option. The authors reconcile this by providing insights into motivations that determine when, for whom and why choice (vs a single option) is valued.

Analysis of Value Added of Catfish Meatballs in Bandung Regency, West Java, Indonesia

This research aims to find out the value added obtained from the process of processing catfish into catfish meatballs. This research was conducted on August 2021 in Bandung Regency. The method used is the case study with the sampling technique in the form of purposive sampling. The type of data that primary data and secondary data uses with observation and interview techniques, the data is analyzed descriptively quantitatively to measure the overall value added component that can answer the purpose of the research. The analysis method used to calculate value added is using the Hayami’s method. The results showed that the value added resulting from the processing of catfish meatballs creates an value added of 19,600 IDR/kilograms the ratio of value added to product value by 13% it means the price of catfish meatball increase 13% from the price of fresh catfish. It means, the value added of catfish meatball relatively still low. The strategic that used to increase the value added of catfish meatball i.e increasing in production, increasing in price, and decreasing in cost.

NILAI TAMBAH SNACK SAYURAN ORGANIK UD JIBARIZ DI KECAMATAN GETASAN KABUPATEN SEMARANG

Home industry Jibariz is one of the SMEs that processes organic vegetable products into sticks and dumplings. The purpose of the study was to determine the amount of added value generated, analyze costs, revenues, profits from processing, and business developments from the trend of selling Jibariz organic vegetable snacks 2 years before (2018, 2019) and during the Covid-19 pandemic (2020). This research was conducted in Jampelan hamlet, Getasan sub-district, Semarang district. Sampling was done intentionally (purposive sampling). The data was processed using quantitative descriptive methods. Analysis of the data used in this study is the analysis of added value using the Hayami method. The result of the research shows that the added value of Jibariz organic vegetable snack is Rp. 61,800 per kilogram or 68.66% of the product value. The average cost incurred each month is Rp. 3,557,556 with a total production of 600 packs per month and able to provide a monthly income of Rp. 9,000,000 and the profit earned is Rp. 3,181,000. The value of the R/C ratio obtained is 1.5 so it is feasible to continue. The development of Jibariz's organic vegetable snack business in the 2 years before Covid-19 the sales trend fell, while in 2020 during the Covid-19 pandemic the sales trend increased.

Getting the most from E-commerce in the context of omnichannel strategies

E-commerce in the context of sales and distribution strategy has become a heavily used channel and companies need to manage it correctly and integrate it with a variety of other online and offline channels. Based on the literature, two factors are recognized as relevant for the elaboration of a conceptual framework able to explain the actions undertaken by leading companies to effectively get the most from an e-commerce strategy integrated within the overall omnichannel strategy. The two factors are: main distribution channel (direct/indirect) and product value density (high/low). Through the analysis of four case studies (Luxottica, Henkel, Ikea, and Ferragamo), we show that these factors produce different benefits and challenges that companies face when embracing e-commerce. We analyze these benefits and challenges from the viewpoint of both Marketing and Supply Chain Management.

Innovation in the sphere of advertising: latest innovations and prospects of development

Advertising innovation is growing at a fast pace today. We observe how advertising is becoming more and more digital, it has also become easier to use, now it can be done not only by an agency, but by any person who has one or another category of listeners, an audience in a social network. But it should be noted that digital advertising still does not completely replace outdoor advertising, which has undergone dramatic changes over the past few years: new creative ways of presenting product value to the consumer have appeared, often using information technology. This article discusses the main innovations in the field of digital and outdoor advertising over the past five years, as well as the prospects for their development in the near future. The article reveals new methods of communication between the seller and the client using advertising, the reasons for using contextual advertising (safety, efficiency), reflects how to correctly apply the technologies of innovative types of advertising today and how companies understand what the consumer needs and why they need to focus on social and digital marketing. It also analyzed what factors should be considered when choosing advertising methods.