Influence of scarcity claims on product evaluation: The role of reversibility of decision

2018 ◽  
Vol 46 (2) ◽  
pp. 281-292 ◽  
Author(s):  
Seung Yun Lee ◽  
Sangdo Oh ◽  
Sunho Jung
Keyword(s):  
Product Evaluation ◽  
Inference Process ◽  
A Value ◽  
Product Value ◽  
Manipulative Intent ◽  
Positive Effect ◽  
Practical Implications

Marketers often employ scarcity messages to attract consumers. In this study, we showed that consumers make inferences about the truth or falsity of scarcity claims. When consumers interpret scarcity as a value signal, scarcity will positively influence product evaluation. In contrast, when scarcity is interpreted as a signal with manipulative intent, the positive effect of scarcity on product evaluation is reduced. Accordingly, we identified reversibility of decision as a moderating factor in the positive effect of scarcity on product evaluation. Results showed that scarcity had a positive effect on product evaluation only when reversibility of decision was high. Further, this effect was mediated by an inference process, whereby consumers perceived scarcity claims to be either a signal of product value or of manipulative intent. Theoretical and practical implications are discussed.

The generative role of curiosity in soft skills development for contemporary VUCA environments

2020 ◽  
Vol 33 (5) ◽  
pp. 737-751
Author(s):  
Alison Horstmeyer
Keyword(s):  
Design Methodology ◽  
Soft Skills ◽  
The Body ◽  
Skills Development ◽  
Soft Skill ◽  
Content Type ◽  
A Value ◽  
Skill Gaps ◽  
Practical Implications

PurposeThis paper examines the role of curiosity in volatile, uncertain, complex and ambiguous (VUCA) work contexts.Design/methodology/approachThis conceptual article relied upon an examination of literature about curiosity, VUCA and soft skills.FindingsCuriosity, when encouraged and supported within the workforce, may aid organizations in closing soft skill gaps and better navigating ambiguity, perpetually changing business landscapes, and rapidly advancing technology.Research limitations/implicationsEmpirical research is needed to validate, confirm and further explicate the specific mechanisms and value of curiosity within VUCA environments.Practical implicationsOrganizations need to move beyond espousing a value of curiosity to deliberately and effectively cultivating and supporting it within their employees.Originality/valueAlthough ample research and literature has examined curiosity, soft skills and VUCA environments independently, the body of literature on the specific role of curiosity in such environments is limited.

The impact of cultural similarities and differences on performance in strategic partnerships: An integrative perspective

2010 ◽  
Vol 16 (1) ◽  
pp. 127-139 ◽  
Author(s):  
Gavriel Meirovich
Keyword(s):  
Common Ground ◽  
Cultural Distance ◽  
Theoretical Research ◽  
Strategic Partnerships ◽  
National Cultures ◽  
Similarities And Differences ◽  
The Impact ◽  
Positive Effect ◽  
Practical Implications

AbstractThis theoretical research endeavors to find common ground in the ostensibly inconsistent results of studies on the impact of cultural similarities and differences on strategic partnerships. Some findings suggested that partners have to possess similar cultural characteristics in order to achieve success while others showed that cultural distance had a positive effect on efficiency and the competitiveness of partnerships. This paper systematically analyzes the equivocal evidence of influence of both commonalities and differences on partnerships' outcomes, highlighting conditions under which they can be either beneficial or dysfunctional. Several propositions are formulated in regard to the role of qualitative and quantitative differences in both organizational and national cultures. Further, the theoretical and practical implications are also discussed.

Reconciling temporal conflicts in innovation ambidexterity: the role of TMT temporal leadership

2020 ◽  
Vol 24 (8) ◽  
pp. 1899-1920
Author(s):  
Jiawen Chen ◽  
Linlin Liu
Keyword(s):  
Regression Models ◽  
Ordinary Least Squares ◽  
Least Squares Regression ◽  
Exploration And Exploitation ◽  
Temporal Perspective ◽  
Content Type ◽  
Temporal Aspects ◽  
Positive Effect ◽  
Practical Implications

Purpose This study aims to extend the temporal perspective on ambidexterity by investigating how and under what conditions top management team (TMT) temporal leadership improves innovation ambidexterity. Design/methodology/approach Using a questionnaire survey, data were collected from 165 small- and medium-sized enterprises in China. Ordinary least squares regression models were applied to test the hypotheses. Findings The findings show that TMT temporal leadership has a positive effect on innovation ambidexterity and temporal conflict mediates this relationship. Market dynamism and institutional support moderate the indirect effect of TMT temporal leadership on innovation ambidexterity. Practical implications Managers wishing to promote exploration and exploitation simultaneously should pay attention to the temporal aspects of their innovation strategy and improve their temporal leadership activities. Originality/value This study highlights the temporal conflicts in ambidexterity and clarifies the enabling role of TMT temporal leadership. It contributes new insights to the research on organizational ambidexterity and strategic leadership.

scholarly journals More Time Spent, More Job Search Success?: The Moderating Roles of Metacognitive Activities and Perceived Job Search Progress

2019 ◽  
Vol 28 (1) ◽  
pp. 147-164
Author(s):  
Lili Song ◽  
Junqi Shi ◽  
Ping Luo ◽  
Wei Wei ◽  
Yanran Fang ◽  
...  
Keyword(s):  
Job Search ◽  
Southern China ◽  
Job Seekers ◽  
Job Interviews ◽  
Regulatory Perspective ◽  
Low Levels ◽  
Positive Effect ◽  
Moderating Role ◽  
Practical Implications

Taking a self-regulatory perspective, we examined the within-person relationships between time spent in job search and search outcomes (i.e., the number of job interviews/offers received), focusing especially on the moderating roles of metacognitive activities and perceived job search progress. Data collection was conducted with 12 semiweekly surveys among a sample of 132 job seekers from a university in Southern China. Our results showed that time spent in job search does not necessarily lead to more interviews, and metacognitive activities moderated this relationship. Specifically, the positive effect of time spent in job search on the number of job interviews was stronger among job seekers with low levels rather than high levels of metacognitive activities. Nevertheless, after including perceived job search progress, the moderating role of metacognitive activities was stronger among seekers with low rather than high-perceived job search progress. We found that when individuals engaged in low levels of metacognitive activities and perceived low levels of job progress, they relied on time spent in job search to obtain job interviews and offers. The theoretical and practical implications of these findings are discussed.

Study from Spain shows how clan and adhocracy cultures help to foster the internal CSR practices which improve worker happiness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Organizational Culture ◽  
Health And Safety ◽  
Content Type ◽  
Industrial Companies ◽  
Market Culture ◽  
Company Culture ◽  
Positive Effect ◽  
Practical Implications ◽  
Employee Happiness

Purpose The authors felt there was a lack of prior evidence about the antecedents of internal CSR and its relationship with employees’ happiness. The study considered the role of organizational culture as a determinant of internal CSR actions. Design/methodology/approach The authors questioned 921 employees of companies from various sectors in Spain. The respondents mainly worked for service and industrial companies with fewer than 50 employees and an annual turnover above 250,000 euros. They were mostly men, mainly well-educated and the average age was 38.5. They were surveyed using a questionnaire with 59 questions assessing internal CSR processes (20 items), organizational culture (24 items) and employee happiness (15 items). Findings The results showed that clan and adhocracy cultures are positively and significantly associated with internal CSR practices. In the case of hierarchy culture, it is positively related to adaptability to change and occupational health and safety. But the results did not support the hypotheses related to market culture as only its relationship with adaptability to change was positive. The data also indicated the significant and positive effect of internal CSR on employee happiness. Originality/value The authors believe their study has implications for practitioners and policymakers. They argue that organizations should try to develop cultures that help to promote internal CSR, which means adhocracy and clan. Meanwhile, there are also practical implications for researchers. First, the model integrates happiness, which is rare in CSR studies. Second, the study addresses a gap in the research about how company culture acts as an antecedent to internal CSR. Third, the study generates knowledge about internal CSR from the perspective of employees.

Scarcity in time as inconvenience: The role of dispositional reactance in product evaluation

2021 ◽  
Vol 49 (4) ◽  
pp. 1-8
Author(s):  
Seung Yun Lee ◽  
Sunho Jung
Keyword(s):  
University Students ◽  
Product Evaluation ◽  
Moderating Effect ◽  
Undergraduate University Students ◽  
Positive Effect

Advertisements for products and services often contain a scarcity in time appeal to influence consumers. Previous findings indicate that a claim of time scarcity generally has a positive effect on consumers' product evaluation. Participants comprised 100 undergraduate university students who were given a printout of a fictitious Englishlanguage website of a fashion retailer, in which we manipulated absent versus present scarcity in time. Results show that the positive effect of scarcity in time on product evaluation was moderated by dispositional reactance. Further, this moderating effect arose from the interpretation of scarcity in time as causing inconvenience. The results indicate that marketers benefit from scarcity in time advertising when consumers' dispositional reactance is low.

The impact of cultural similarities and differences on performance in strategic partnerships: An integrative perspective

2010 ◽  
Vol 16 (1) ◽  
pp. 127-139 ◽  
Author(s):  
Gavriel Meirovich
Keyword(s):  
Common Ground ◽  
Cultural Distance ◽  
Theoretical Research ◽  
Strategic Partnerships ◽  
National Cultures ◽  
Similarities And Differences ◽  
The Impact ◽  
Positive Effect ◽  
Practical Implications

AbstractThis theoretical research endeavors to find common ground in the ostensibly inconsistent results of studies on the impact of cultural similarities and differences on strategic partnerships. Some findings suggested that partners have to possess similar cultural characteristics in order to achieve success while others showed that cultural distance had a positive effect on efficiency and the competitiveness of partnerships. This paper systematically analyzes the equivocal evidence of influence of both commonalities and differences on partnerships' outcomes, highlighting conditions under which they can be either beneficial or dysfunctional. Several propositions are formulated in regard to the role of qualitative and quantitative differences in both organizational and national cultures. Further, the theoretical and practical implications are also discussed.

“Being hooked” by a brand story: a view of regulatory focus

2015 ◽  
Vol 49 (5/6) ◽  
pp. 692-712 ◽  
Author(s):  
Chien-Huang Lin ◽  
Ming-Yi Chen
Keyword(s):  
Regulatory Focus ◽  
Product Evaluation ◽  
Product Evaluations ◽  
Content Type ◽  
Mediating Role ◽  
Argument Strength ◽  
Categorization Theory ◽  
The Relationship ◽  
Practical Implications

Purpose – The aims of this study are twofold: to explore the influence of the typicality of brand story and regulatory focus on the effectiveness of argument strength and product evaluations and to examine the mediating role of being hooked. Design/methodology/approach – The study performed two experiments which showed how the measured or induced regulatory focus of a consumer in a given situation moderates the relationship between typicality of the brand story and product evaluations. Findings – The results show that prevention-focused individuals rely on the substance of the message after reading an atypical brand story, whereas promotion-focused individuals are more likely to be hooked by an atypical brand story. Moreover, the findings have also revealed that being hooked mediated the results of the interaction effects of the typicality of brand story and regulatory focus on product evaluation. Practical implications – A better understanding of the interplay effects between the perceived typicality of brand story and the regulatory focus of target audiences has the potential to help marketers increase the persuasiveness of their communication messages. Originality/value – To the authors’ knowledge, this is the first piece of research to examine how the typicality of brand story and regulatory focus can influence the likelihood of a consumer being hooked. Moreover, the present study is among the first to show that regulatory focus is an important moderator of the effects of typicality, and this contributes to the literature of categorization theory.

scholarly journals The role of innovation intermediary organisations in forming value creating meetings: the agri-food firm perspective

2021 ◽  
pp. 1-12
Author(s):  
Lisa Blix Germundsson ◽  
Per Frankelius ◽  
Charlotte Norrman
Keyword(s):  
Value Creation ◽  
Food Sector ◽  
Policy Makers ◽  
Creation Process ◽  
A Value ◽  
Innovation Intermediaries ◽  
Value Creation Process ◽  
Practical Implications ◽  
Intermediary Organisations

The aim of this study is to explore the concept of value creating meetings that connect agri-food firms with other crucial actors with whom they can collaborate or co-innovate, and related to this, examine the role of innovation intermediary organisations in the forming of such value creating meetings. The research design involves three case studies of intermediary organisations, within the agri-food sector in Sweden, each with an adherent case of a value creating meeting. The method comprises data collected through documents, interviews and insider accounts. The findings include the notion that three factors – problem, professionals and platform – are important to combine in order to facilitate value creation. We also show that intermediaries play an important role in the value creation process and that this process could be summarised into four steps: problem recognition, contact creation, dialogue facilitation and value creation. We elaborate on the role of innovation intermediaries, give examples of how value creating meetings could be arranged and what such meetings can lead to in case of outcome. Practical implications for policy makers and agri-food business firms include that intermediary organisations can play an important bridging role in a complex and fragmented context, offering contacts, networks and value creating meetings for targeted actors. Intermediary organisations need to focus on forming value creating meetings, work actively across sectoral boundaries, and allocate adequate resources for mediating efforts.

Happy campers? The relationships between leisure functioning, serious leisure, and happiness

2019 ◽  
Vol 47 (11) ◽  
pp. 1-9 ◽  
Author(s):  
Hyung Hoon Kim ◽  
Inhae Park ◽  
Jung-Sup Bae
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Serious Leisure ◽  
Mediating Role ◽  
Indirect Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Practical Implications

We examined the mediating role of serious leisure in the relationship between leisure functioning and happiness with data from 284 Korean campers, analyzed primarily using structural equation modeling. Results showed that the campers' leisure functioning had a positive effect on serious leisure, and serious leisure had a positive effect on happiness. Further, the leisure functioning of the campers had an indirect impact on their happiness through the mediator of serious leisure. The findings showed that serious leisure plays an important role in perceived happiness in the camping context. Theoretical and practical implications are discussed.

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