scholarly journals Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

2021 ◽  
Vol 98 ◽  
pp. 103019
Author(s):  
Carlos Orús ◽  
Sergio Ibáñez-Sánchez ◽  
Carlos Flavián
Keyword(s):  
Augmented Reality ◽  
Customer Experience ◽  
Device Type ◽  
Virtual And Augmented Reality ◽  
The Impact

scholarly journals The application of virtual reality and augmented reality in Oral & Maxillofacial Surgery

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Ashraf Ayoub ◽  
Yeshwanth Pulijala
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Virtual Environment ◽  
Orthognathic Surgery ◽  
Maxillofacial Surgery ◽  
The Body ◽  
Historical Perspectives ◽  
Virtual And Augmented Reality ◽  
The Impact

Abstract Background Virtual reality is the science of creating a virtual environment for the assessment of various anatomical regions of the body for the diagnosis, planning and surgical training. Augmented reality is the superimposition of a 3D real environment specific to individual patient onto the surgical filed using semi-transparent glasses to augment the virtual scene.. The aim of this study is to provide an over view of the literature on the application of virtual and augmented reality in oral & maxillofacial surgery. Methods We reviewed the literature and the existing database using Ovid MEDLINE search, Cochran Library and PubMed. All the studies in the English literature in the last 10 years, from 2009 to 2019 were included. Results We identified 101 articles related the broad application of virtual reality in oral & maxillofacial surgery. These included the following: Eight systematic reviews, 4 expert reviews, 9 case reports, 5 retrospective surveys, 2 historical perspectives, 13 manuscripts on virtual education and training, 5 on haptic technology, 4 on augmented reality, 10 on image fusion, 41 articles on the prediction planning for orthognathic surgery and maxillofacial reconstruction. Dental implantology and orthognathic surgery are the most frequent applications of virtual reality and augmented reality. Virtual planning improved the accuracy of inserting dental implants using either a statistic guidance or dynamic navigation. In orthognathic surgery, prediction planning and intraoperative navigation are the main applications of virtual reality. Virtual reality has been utilised to improve the delivery of education and the quality of training in oral & maxillofacial surgery by creating a virtual environment of the surgical procedure. Haptic feedback provided an additional immersive reality to improve manual dexterity and improve clinical training. Conclusion Virtual and augmented reality have contributed to the planning of maxillofacial procedures and surgery training. Few articles highlighted the importance of this technology in improving the quality of patients’ care. There are limited prospective randomized studies comparing the impact of virtual reality with the standard methods in delivering oral surgery education.

scholarly journals EDUCATIONAL MATERIALS WITH AUGMENTED REALITY IN HIGHER EDUCATION

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
Z.I IVANOVA ◽  
Keyword(s):  
Augmented Reality ◽  
Undergraduate Students ◽  
Practical Knowledge ◽  
Educational Process ◽  
Educational Materials ◽  
Construction Education ◽  
Virtual And Augmented Reality ◽  
Learning Software ◽  
New Generation ◽  
The Impact

Objective : to determine the character and forms of the new generation educational materials in the conditions of a new reality - the dominance of clip consciousness, because it is focused on the perception of changing visual images and it limits the formation of systemic knowledge about the subject of study. 2) to make an overview of augmented reality (AR) programs and applications that can be used in the preparation of educational materials. Applied method : analysis of documents, including publications of domestic and foreign authors, describing the experience of introducing virtual (VR), augmented (AR) and mixed (MR) realities technologies into the educational process and educational materials; online sources for the latest augmented reality learning software. Results : textbooks with AR enable to observe objects in 3D in real time and in a real physical environment using smartphones, special glasses; it will allow them to gain practical knowledge and experience. Educational materials with AR and VR will become more in demand in technical / engineering and architectural and construction education, they will allow to visualize projects, to view the architectural models in detail. Conclusions : the use of augmented reality elements has a positive effect on the quality of education, but its effectiveness for students of different specialties is different. The greatest effectiveness of AR in the process of teaching undergraduate students of engineering and architectural specialties was revealed. In general, the impact of virtual and augmented reality on consumers is ambiguous. The problem requires further study, in particular, in the aspect of technostress.

scholarly journals THE ROLE OF VIRTUAL AND AUGMENTED REALITY IN THE EDUCATIONAL PROCESS

2021 ◽  
Author(s):  
Э.Д. Алисултанова ◽  
И.Р. Усамов ◽  
А.М. Мамуев
Keyword(s):  
Augmented Reality ◽  
Learning Process ◽  
The State ◽  
Educational Process ◽  
Historical Background ◽  
Federal Level ◽  
Advantages And Disadvantages ◽  
Virtual And Augmented Reality ◽  
The Impact

Данное исследование посвящено рассмотрению роли виртуальной и дополненной реальности в учебном процессе. Рассмотрена характеристика виртуальной и дополненной реальности, краткая историческая справка, области применения, и проведен анализ влияния на учебный процесс обучения, выделены основные достоинства и недостатки. Сегодня технологии виртуальной и дополненной реальности развиваются и внедряются в образовательный процесс на государственном уровне. Многие учителя выявили достоинства данной технологии в процессе обучения. This study focuses on the role of virtual and augmented reality in the educational process. The characteristics of virtual and augmented reality, a brief historical background, areas of application, and most importantly, the analysis of the impact on the educational process of learning is carried out, the main advantages and disadvantages are highlighted. Today, virtual and augmented reality technologies are being developed and implemented in the educational process at the state federal level. Many teachers have identified the advantages of this technology in the learning process.

scholarly journals Impact of virtual and augmented reality on theme parks

2021 ◽  
Author(s):  
Trevor Nelson
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality ◽  
Business Case ◽  
Theme Park ◽  
Theme Parks ◽  
Head Mounted Displays ◽  
Virtual And Augmented Reality ◽  
Physical Spaces ◽  
The Impact

Virtual Reality (VR) and Augmented Reality (AR), provide immersive experiences that are increasingly considered for implementation within Theme Parks. This paper seeks to determine the impact of virtual technologies on the Theme Parks. The method for this paper involved interviews with industry leading experts from the Theme Park industry. The interviews were structured to determine more detailed information on how they are approaching VR/AR in Theme Park attractions. Theme Parks need to provide guests with something they can’t get at home. There are many challenges with head mounted displays (HMD) in Theme Parks, as a result, several participants pointed to Mixed Reality (MR) as a better current solution. It mixes physical spaces with digital overlays with less complicated and operationally challenging technology. New attractions using VR/AR/MR technologies need to carefully consider what content they will use, mechanics of the experience and the business case to ultimately achieve overall success.

The Emerging eSport Market: Analyzing the Impact of Virtual and Augmented Reality

2020 ◽  
Vol 19 (2) ◽  
Author(s):  
Silvia Cacho-Elizondo ◽  
José-Domingo Lázaro Álvarez ◽  
Victor-Ernesto Garcia
Keyword(s):  
Augmented Reality ◽  
Virtual And Augmented Reality ◽  
The Impact

scholarly journals Would Gaze-Contingent Rendering Improve Depth Perception in Virtual and Augmented Reality?

2019 ◽  
Author(s):  
Paul Linton
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Depth Perception ◽  
Physical Distance ◽  
Virtual Objects ◽  
Optical Distance ◽  
Head Mounted Displays ◽  
Virtual And Augmented Reality ◽  
Perspective Distortions ◽  
The Impact

Near distances are overestimated in virtual reality, and far distances are underestimated, but an explanation for these distortions remains elusive. One potential concern is that whilst the eye rotates to look at the virtual scene, the virtual cameras remain static. Could using eye-tracking to change the perspective of the virtual cameras as the eye rotates improve depth perception in virtual reality? This paper identifies 14 distinct perspective distortions that could in theory occur from keeping the virtual cameras fixed whilst the eye rotates in the context of near-eye displays. However, the impact of eye movements on the displayed image depends on the optical, rather than physical, distance of the display. Since the optical distance of most head-mounted displays is over 1m, most of these distortions will have only a negligible effect. The exception are ‘gaze-contingent disparities’, which will leave near virtual objects looking displaced from physical objects that are meant to be at the same distance in augmented reality.

scholarly journals Impact of virtual and augmented reality on theme parks

2021 ◽  
Author(s):  
Trevor Nelson
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality ◽  
Business Case ◽  
Theme Park ◽  
Theme Parks ◽  
Head Mounted Displays ◽  
Virtual And Augmented Reality ◽  
Physical Spaces ◽  
The Impact

Virtual Reality (VR) and Augmented Reality (AR), provide immersive experiences that are increasingly considered for implementation within Theme Parks. This paper seeks to determine the impact of virtual technologies on the Theme Parks. The method for this paper involved interviews with industry leading experts from the Theme Park industry. The interviews were structured to determine more detailed information on how they are approaching VR/AR in Theme Park attractions. Theme Parks need to provide guests with something they can’t get at home. There are many challenges with head mounted displays (HMD) in Theme Parks, as a result, several participants pointed to Mixed Reality (MR) as a better current solution. It mixes physical spaces with digital overlays with less complicated and operationally challenging technology. New attractions using VR/AR/MR technologies need to carefully consider what content they will use, mechanics of the experience and the business case to ultimately achieve overall success.

scholarly journals How Do Nature-Based Solutions’ Color Tones Influence People’s Emotional Reaction? An Assessment via Virtual and Augmented Reality in a Participatory Process

2021 ◽  
Vol 13 (23) ◽  
pp. 13388
Author(s):  
Barbara Ester Adele Piga ◽  
Gabriele Stancato ◽  
Nicola Rainisio ◽  
Marco Boffi
Keyword(s):  
Augmented Reality ◽  
High Reliability ◽  
Emotional Reaction ◽  
Mobile App ◽  
Urban Greenery ◽  
Southern District ◽  
Urban Transformations ◽  
Virtual And Augmented Reality ◽  
The Impact ◽  
Environmental Exploration

Simulations of urban transformations are an effective tool for engaging citizens and enhancing their understanding of urban design outcomes. Citizens’ involvement can positively contribute to foster resilience for mitigating the impact of climate change. Successful integration of Nature-Based Solutions (NBS) into the urban fabric enables both the mitigation of climate hazards and positive reactions of citizens. This paper presents two case studies in a southern district of Milan (Italy), investigating the emotional reaction of citizens to existing urban greenery and designed NBS. During the events, the participants explored in Virtual Reality (VR) (n = 48) and Augmented Reality (AR) (n = 63) (i) the district in its current condition and (ii) the design project of a future transformation including NBS. The environmental exploration and the data collection took place through the exp-EIA© method, integrated into the mobile app City Sense. The correlations between the color features of the viewed landscape and the emotional reaction of participants showed that weighted saturation of green and lime colors reduced the unpleasantness both in VR and AR, while the lime pixel area (%) reduced the unpleasantness only in VR. No effects were observed on the Arousal and Sleepiness factors. The effects show high reliability between VR and AR for some of the variables. Implications of the method and the benefits for urban simulation and participatory processes are discussed.

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