scholarly journals Using social media to create engagement: a social marketing review

2019 ◽  
Vol 9 (2) ◽  
pp. 204-224 ◽  
Author(s):  
Sara Shawky ◽  
Krzysztof Kubacki ◽  
Timo Dietrich ◽  
Scott Weaven
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
Traditional Media ◽  
Content Type ◽  
Media Communications ◽  
Systematic Understanding ◽  
Use Of Social Media

PurposeRecognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating participants’ engagement in various social marketing programmes conducted worldwide between 2005 and 2017.Design/methodology/approachA total of 29 social marketing programmes were identified using systematic literature review procedures.FindingsThe majority of the identified programmes used Facebook, and social media were mostly used to share content-based information in an attempt to connect with target audiences, raise awareness and reach less accessible populations with programme messages. Social media served as an extended channel to traditional media efforts, and very few programmes used social media to create mechanisms for supporting their target audiences’ ability to revisit their social media communications and encourage them to act as advocates for the programmes’ activities.Research limitations/implicationsThe analysis presented in this paper is limited by the information provided in the identified studies.Originality/valueDespite the growing popularity and significance of social media as a channel for consumer engagement, little has been done to synthesise how social marketers are incorporating the use of social media in their social marketing programmes. This research fills this gap by providing systematic understanding of the use of social media in social marketing programmes to date.

scholarly journals Social marketing interventions aiming to increase physical activity among adults

2017 ◽  
Vol 117 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Krzysztof Kubacki ◽  
Rimante Ronto ◽  
Ville Lahtinen ◽  
Bo Pang ◽  
Sharyn Rundle-Thiele
Keyword(s):  
Physical Activity ◽  
Literature Review ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Market Segmentation ◽  
Design Methodology ◽  
Adult Population ◽  
Significant Proportion ◽  
Marketing Mix ◽  
Content Type

Purpose A significant proportion of the world’s adult population is insufficiently active. One approach used to overcome barriers and facilitate participation in physical activity is social marketing. The purpose of this paper are twofold: first, this review seeks to provide a contemporary review of social marketing’s effectiveness in changing physical activity for the better; and second, it seeks to ascertain the extent that Andreasen’s (2002) six social marketing benchmark criteria have been applied in social marketing interventions targeting physical activity. Design/methodology/approach In total, 94 articles covering 26 social marketing interventions were identified following systematic literature review procedures. Findings None of the interventions gave evidence that they addressed all six social marketing benchmark criteria, and only four interventions addressed five criteria. The results indicate that three of the benchmark criteria, namely, behavioural objectives, formative research, and marketing mix are well utilised in social marketing interventions. Inclusion of market segmentation, exchange and competition offers potential to extend further on social marketing’s effectiveness in increasing physical activity. Originality/value The results of the current study indicate that increasing the number of benchmark criteria used in an intervention to at least four increases the chances of achieving positive behavioural outcomes.

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

2020 ◽  
Vol 32 (11) ◽  
pp. 3419-3438
Author(s):  
Shu-Chuan Chu ◽  
Tao Deng ◽  
Hong Cheng
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Academic Research ◽  
Future Research ◽  
Content Type ◽  
Social Media Advertising ◽  
Use Of Social Media ◽  
Tourism And Hospitality

Purpose This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research. Design/methodology/approach Covering a 15-year time span (2004–2019), this study is focused on journal papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings. Findings Three major topic areas are identified in this study: use of social media from consumer’s perspective, use of social media from organization’s perspective and effects of social media. Research limitations/implications Although a few prior papers have provided a literature review of social media in tourism and hospitality, no review-based papers have ever examined social media as an advertising vehicle in the context of HTT. Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research. Originality/value To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. The review concludes by suggesting a theoretical framework for studying social media advertising in HTT and offering an agenda for future research.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

Stakeholders' involvement in sustainability planning and implementation: the case of Cyprus

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Iordanis Katemliadis ◽  
Georgios Markatos
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
Stakeholder Involvement ◽  
Tourism Planning ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
Sustainability Planning ◽  
Active Involvement

PurposeTourism planning and development has revolved around sustainability concepts and issues, and this paper aims to provide an analysis of stakeholder involvement in sustainability planning and implementation in Cyprus.Design/methodology/approachThe article provides a comprehensive perspective on stakeholder involvement in sustainability planning and implementation based on a systematic literature review.FindingsStudy findings indicate that the active involvement of stakeholders is a prerequisite in order to address the complex issues of sustainable tourism development.Originality/valueThe authors examined the role of stakeholders at individual, local and international levels, and how they can make a difference in transitioning to a more sustainable future for tourism in Cyprus.

Anti-money laundering systems: a systematic literature review

2020 ◽  
Vol 23 (4) ◽  
pp. 833-848
Author(s):  
Alhanouf Abdulrahman Saleh Alsuwailem ◽  
Abdul Khader Jilani Saudagar
Keyword(s):  
Literature Review ◽  
Money Laundering ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
State Of The Art ◽  
Decision Makers ◽  
Journal Articles ◽  
Content Type ◽  
Final Sample ◽  
Learning Data

Purpose This paper aims to understand and document the state of the art in the anti-money laundering (AML) systems literature. Design/methodology/approach A systematic literature review (SLR) is performed using the Saudi Digital Library. The outputs published as conference proceedings, workshop proceedings, journal articles and books were all considered. The final sample size after omitting out-of-scope selections was 27 documents, which mainly span from 2015 to 2020. Findings The sample is discussed based on a categorization, which demarcates solutions, machine learning, data sources, evaluation methods, implementation tools, sampling techniques and regions of study. Originality/value This SLR could serve as a useful basis for researchers and salient decision-makers, who are seeking to understand the nature and extent of the currently available research into AML systems.

Exploring linkages between unlearning and relearning in organizations

2019 ◽  
Vol 26 (5) ◽  
pp. 500-517 ◽  
Author(s):  
Shubham Sharma ◽  
Usha Lenka
Keyword(s):  
Literature Review ◽  
Lifelong Learning ◽  
Learning Organization ◽  
Systematic Literature Review ◽  
Design Methodology ◽  
Process Model ◽  
Content Type ◽  
Course Of Action ◽  
New Knowledge ◽  
Conceptual Difficulties

Purpose Learning, unlearning and relearning (LUR) has been preached as a panacea to organizations. Whereas, research on learning and unlearning has grown exponentially, relearning is still considered as an obscure concept. This paper aims to provide a new insight on organizational relearning and highlight its linkages with organizational unlearning. Design/methodology/approach This study is based upon a systematic literature review of organizational unlearning and organizational relearning. Papers expounding upon relearning were carefully analyzed vis-à-vis organizational unlearning. Findings Organizational unlearning and organizational relearning assume a vital place in developing a learning organization. However, linking the two processes in a sequence tends to arouse certain conceptual difficulties. First, it is not necessary that relearning follows this prescribed ordering sequence. It is a process that can happen without prior unlearning. Second, based on the process model and multiple definitions of unlearning, the very purpose of organizational unlearning is to acquire new knowledge (relearning in literature). Therefore, in this sense, relearning seems to become a redundant concept and a neologism. As a result, this hampers the proper contextualization of relearning. Originality/value This paper attempts to expound upon the debate of organizational relearning and its interplay with organizational unlearning. As the concept of lifelong learning and building learning organizations assumes the center stage in contemporary organizations, it is suggested that unless the conceptual issues of related to LUR are not adequately addressed, academicians will naturally find it difficult to prescribe proper course of action to practitioners.

Engaging fans through social media: implications for team identification

2015 ◽  
Vol 5 (3) ◽  
pp. 199-217 ◽  
Author(s):  
Matthew D. Meng ◽  
Constantino Stavros ◽  
Kate Westberg
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Team Identification ◽  
Sport Organizations ◽  
Content Type ◽  
Online Comments ◽  
Different Types ◽  
Use Of Social Media ◽  
Direct Use ◽  
Practical Implications

Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans. Design/methodology/approach – A content analysis was used to examine online comments posted by all 30 teams in the NBA on Facebook and Twitter during the off-season. Findings – The results demonstrate that NBA teams have embraced social media, primarily using four different types of communication to engage fans: Informing, Marketing, Personalizing and Activating. Practical implications – The authors establish that social media is an effective vehicle for sport organizations to engage with fans and to enhance team identification. The data suggests that teams should make a concerted effort in their communications, where possible, to personalize communications, genuinely inform and involve fans and provide relevant marketing communications, all of which can be effectively implemented within existing marketing efforts. Originality/value – This is the first study to examine the direct use of social media by sport organizations and its potential for enhancing team identification.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Research gaps in Lean manufacturing: a systematic literature review

2019 ◽  
Vol 36 (5) ◽  
pp. 815-839 ◽  
Author(s):  
Evangelos Psomas ◽  
Jiju Antony
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Lean Manufacturing ◽  
Design Methodology ◽  
Journal Articles ◽  
Academic Journal ◽  
Research Gaps ◽  
Content Type ◽  
Further Development ◽  
Practical Implications

Purpose Literature contributions to Lean manufacturing (LM) are fragmented and show some significant limitations. The purpose of this paper is to identify the existing research gaps in LM as well as to group them into respective themes. Design/methodology/approach A systematic literature review (SLR) of peer reviewed journal articles in LM was carried out by the authors, based on four major publishers, namely, Emerald Online, Science Direct, Springer Link and Taylor & Francis. In total, 120 articles published in 30 journals during 2005–2016 were collected which revealed LM research gaps. A simple affinity diagram was applied in order to group the research gaps into logical themes. Findings A large number of research gaps are identified in the LM literature and meaningful themes of these gaps are also revealed. Research limitations/implications The SLR carried out by the authors is based on only four academic journal publishers and some of other publishers might have been missed out in this search. Excluding articles focusing on an individual Lean principle or tool/technique is also a limitation of the present SLR. Practical implications Researchers and practitioners can use the LM research gaps presented in this study for further development of LM methodology. Originality/value Presenting LM research gaps analytically and grouping them into meaningful themes, significantly differentiates the present SLR study from those published so far.

scholarly journals Social media as a means to access millennial wine consumers

2017 ◽  
Vol 29 (3) ◽  
pp. 269-284 ◽  
Author(s):  
Rosana Fuentes Fernández ◽  
Frank Vriesekoop ◽  
Beatriz Urbano
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Observational Study ◽  
Design Methodology ◽  
Wine Industry ◽  
Outcome Variable ◽  
Content Type ◽  
Dichotomous Outcome ◽  
Use Of Social Media ◽  
Practical Implications

Purpose The purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation, targeting and positioning (STP) to help the wine industry to improve the effectiveness of SM communication. Design/methodology/approach An observational study of Spanish wineries’ SM presence and traffic was carried out during a three-month period in 2013 and repeated in 2016. During this period, a questionnaire was distributed to 196 wineries. Logistic regression was used to model the dichotomous outcome variable of whether a winery “does” or “does not” utilise SM. Additionally, leader wineries were interviewed in April/May 2016 about SM STP. Findings The results show that most wineries are starting in SM without a well-defined strategy. The presence of a webpage is significantly related to the use of SM. SM wineries do not segment and can take advantage of digital targeting strategies. Practical implications Segmentation and targeting SM can improve the effectiveness of the winery SM activities as well as the winery competitiveness in the wine industry. Originality/value This paper is a first step in understanding the value of segmentation SM to reach millennial consumers and the importance of targeting to improve the effectiveness of winery on SM.

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