scholarly journals Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A Quasi-Experimental Study

2016 ◽  
Vol 116 (8) ◽  
pp. 1285-1294 ◽  
Author(s):  
Jonathan L. Blitstein ◽  
Sheryl C. Cates ◽  
James Hersey ◽  
Doris Montgomery ◽  
Mack Shelley ◽  
...  
2016 ◽  
Vol 3 (1) ◽  
pp. 27-34 ◽  
Author(s):  
Parisa Keshani ◽  
Seyed Mohammad Mousavi ◽  
Zahra Mirzaei ◽  
Zeinab Hematdar ◽  
Najmeh Maayeshi ◽  
...  

1999 ◽  
Vol 69 (10) ◽  
pp. 403-408 ◽  
Author(s):  
Garry W. Auld ◽  
Cathy Romaniello ◽  
Jerianne Heimendinger ◽  
Carolyn Hambidge ◽  
Michael Hambidge

2021 ◽  
Vol 9 (B) ◽  
pp. 620-625
Author(s):  
Ekhlas A. I. Mohammed ◽  
Zainab Taha ◽  
Agba A. A. Gadah-Eldam ◽  
Mariam M. El hidai

Objective: To assess the effect of a designed nutrition education program (NEP) on maternal attitudes.  Methods: A control two groups quasi-experimental pre- and post-experimental were adopted. Data were collected through personal interviews of two groups using a validated questionnaire. The nutrition education program was conducted in three phases. Phase one was the pre-evaluation, phase two was the program’s implementation, and phase three entailed post evaluation of the program. Results: The results supported the efficient role of the NEP intervention in raising mothers’ attitudes towards nutritional care of under two years in Sennar Locality, Sudan. There was no significant difference between the two groups with respect to the controlled variables; mother age, mother education, mother occupation, husband occupation, number of children less than 5 years, family size, and child’s age, which indicates that the two groups were homogenous, i.e., no significant difference between mothers’ attitude of the two groups before applying the NEP. The results showed the effectiveness of the NEP in developing experimental group mother’s attitudes, comparing post-test with pre-test in favor of post-test to be statistically significant. NEP has a huge impact in developing the mother’s awareness post-test, measuring and developing the mother’s attitudes compared to post-test with pre-test. Conclusions and Implications: The nutrition education intervention demonstrated its effectiveness in maternal attitude. The study provided valuable baseline information to develop appropriate training courses and nutrition education programs to raise maternal awareness and attitudes towards infants and young children’s nutrition.                                                                                                                                          


2006 ◽  
Vol 12 (2) ◽  
pp. 43-57 ◽  
Author(s):  
Laura Bellows ◽  
Kathleen Cole ◽  
Jennifer Anderson

Introduction of a variety of foods to children at an early age is essential because they acquire food preferences while establishing dietary habits during the first six years of life. Food Friends— Making New Foods Fun for Kids™ is a multifaceted awareness and education program designed to encourage preschool-aged children to try new foods, and thus increase food choice and dietary variety. To further enhance this behavior, nutrition education resources are needed aimed at encouraging parents, the secondary audience, to offer new foods to their children at home. The primary objectives of this study were to determine parents' preferences and needs for information and materials to help them offer new foods and to develop a parent component to the Food Friends social marketing campaign. A needs assessment was conducted via telephone interviews with parents ( n = 26). Bilingual taglines and graphics were pretested with parents, Head Start staff, and experts ( n = 306). The end products were a bilingual tagline, a secondary message, a graphic, and educational resources targeted to low-income parents. Formative research, expert advice, and the use of the Social Learning Theory contributed to the development of each of these products. Target audience feedback was essential in the development of this theory-driven, secondary audience component of a nutrition-related social marketing campaign.


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