A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Keyword(s):
2016 ◽
Vol 107
(2)
◽
pp. 497
◽
2019 ◽
Vol 7
(10)
◽
pp. 678-688
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
2016 ◽
Vol 20
(3)
◽
pp. 254-275
◽
2020 ◽
Vol 17
(3)
◽
pp. 817
◽
Keyword(s):