scholarly journals A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

2022 ◽  
Vol 139 ◽  
pp. 1067-1083
Author(s):  
Álvaro J. Rojas-Lamorena ◽  
Salvador Del Barrio-García ◽  
Juan Miguel Alcántara-Pilar
Author(s):  
Livio Cricelli ◽  
Michele Grimaldi ◽  
Silvia Vermicelli

AbstractIn recent years, Open Innovation (OI) and crowdsourcing have been very popular topics in the innovation management literature, attracting significant interest and attention, and inspiring a rich production of publications. Although these two topics share common themes and address similar managerial challenges, to the best of our knowledge, there is no systematic literature review that digs deep into the intersection of both fields. To fill in this gap a joint review of crowdsourcing and OI topics is both timely and of interest. Therefore, the main objective of this study is to carry out a comprehensive, systematic, and objective review of academic research to help shed light on the relationship between OI and crowdsourcing. For this purpose, we reviewed the literature published on these two topics between 2008 and 2019, applying two bibliometric techniques, co-citation and co-word analysis. We obtained the following results: (i) we provide a qualitative analysis of the emerging and trending themes, (ii) we discuss a characterization of the intersection between OI and crowdsourcing, identifying four dimensions (strategic, managerial, behavioral, and technological), (iii) we present a schematic reconceptualization of the thematic clusters, proposing an integrated view. We conclude by suggesting promising opportunities for future research.


2016 ◽  
Vol 107 (2) ◽  
pp. 497 ◽  
Author(s):  
Karmen Stopar

<p><span style="font-family: Times New Roman; font-size: medium;">Increasing number of scientific publications points to quick developments in the field of nanoscience and nanotechnology. Nanotechnology offers potentials of unimaginable proportions. Innovative possibilities present themselves in many areas of human activity, including agriculture, for example in precision farming, reduction of pollution and increasing crop yields. We bibliometrically assessed interactions between nanotechnology and agriculture. With co-word analysis in particular, we examined aspects of agro-nano applications related to plant protection. In order to analyze and map the structure of knowledge, we employed selected terms from a general citation database Web of Science (WOS) as well as specialized bibliographic database CAB Abstracts which covers life sciences with a special emphasis on agriculture. Our thematic maps (visualization) present some principal themes and relations among them. Pesticides, biosensors and detection are the main keywords in the network of words from article titles and network of the KeyWords+. Analysis of controlled terms (descriptors, classification codes) from CAB Abstracts in connection with pesticides shows two important directions of research: pollution and environmental topics, and topics related to human health, experimental animals and related. </span></p><p> </p>


Author(s):  
Caroline Jacques ◽  
Max Richard Verginio ◽  
Dimas de Oliveira Estevam

Cooperativism is based on the principles of cooperatives. They are applied, in practice, the cooperative values of free association and democracy for its members and are based on the fundamental rights. However, in the last two decades, in Brazil, the cooperatives began to hire workers on a low wage salary in a continuous and accelerated process. Taking into consideration that the hiring of workers by the cooperativism was not considered by its founding members, the formal hiring generated by cooperatives, all around the world, has increased. It is important to mention that the fundamental working rights notions started to exist due to the emergence of the concept of Decent Work. This concept was formalized by the International Labor Organization (ILO) in 1999, with the aim of promoting quality work opportunities, under the conditions of human freedom, equity, security and dignity. They are considered essential conditions for overcoming poverty, reducing social inequalities, guaranteeing democratic governance and sustainable development. In the research carried out in Brazil about this subject, it was identified that the employment opportunities generated by the cooperatives are closer to the concept of Decent Work when compared to those generated by the private sector. Thus, the present article aims to identify the connection between cooperativism and Decent Work through a bibliometric revision of literature. The methodological process used in the research was the bibliometric approach by applying co-word analysis. From the results obtained, it was not possible to establish a direct connection between cooperativism and Decent Work.  Nevertheless, the connection was identified indirectly in the articles that focused on this theme. Even though, the focus was on the associated membership and not on the hired employees.


2021 ◽  
Vol 11 (3) ◽  
pp. 78
Author(s):  
Catarina Fernandes ◽  
Rui Pires

This paper presents the results of a bibliometric analysis of published academic research on innovation in hotels. In particular, it aims to analyze the conceptual structure of the field, covering the period until October 2020, and predict emerging trends. This approach provides an exhaustive analysis of 334 papers collected from the Scopus database. Co-word analysis used to identify the conceptual structure reveals four clusters: (1) technological innovation, (2) innovativeness and innovation strategy, (3) knowledge and employee innovative behavior, and (4) performance as an outcome of organizational capability to innovate. The present study contributes to the literature by increasing the accumulation of knowledge on research topics, providing an up-to-date review on hotel innovation literature, and setting forth an agenda for future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adeel Nasir ◽  
Umar Farooq ◽  
Ashraf Khan

Purpose The purpose of this research is to provide a comprehensive review of key influential aspects and conceptual structure of Takaful literature. Design/methodology/approach The authors review 149 journal articles using bibliometric citation analysis, co-word analysis and citation histograms. However, the authors have introduced a new index of keywords for co-word analysis. Findings The results purpose four research clusters of Takaful literature. The first theme compared Takaful with conventional insurance from various perspectives. Second theme explored the business model and sharia-compliant issues. Third theme applied the marketing concepts and examined the customer behaviour such as commitment, loyalty, satisfaction or awareness. Fourth theme examined risk management, investment and corporate governance issues. This research also identified the structure of variables studied in each theme. Originality/value This paper follows a very novel and trending bibliometric approach and explores what has been published, encompassing all aspects of Takaful literature. This study also presents 22 future research directions which are either missing or less researched in Takaful literature.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fayez Ahmad ◽  
Francisco Guzmán

Purpose Despite the growing consensus that consumers extensively use online reviews and that negative reviews can significantly damage brand equity, it remains uncertain whether negative online reviews that focus on different aspects of a service have a similar or differential effect on brand equity. This study aims to fill this gap and explores the mediating role of emotional contagion and what kind of response helps better deter their negative effect. Design/methodology/approach This research is conducted through a one-panel study and three experimental studies. SAS enterprise miner is used for text mining analysis and Analysis of variance (ANOVA) and Process macro models are used to analyze the experimental data. Findings Negative reviews related to the tangibility, responsiveness and empathy dimensions have a more detrimental effect on brand equity than negative reviews related to the assurance and reliability dimensions. The results also provide evidence that emotional contagion is more prevalent when consumers read reviews that are specific to the empathy and responsiveness dimensions. Finally, accommodative responses from the service provider are more effective in deterring the effect of a negative online review on brand equity. Research limitations/implications The generalizability of this study is limited to the restaurant and hotel industry. Practical implications The findings will also help the brand manager in understanding the comparative effect of service quality-specific negative reviews on brand equity and also the type of responses that brand managers should give to negative reviews. Originality/value Despite online reviews receiving increased attention in academic research, Service quality (SERVQUAL) dimension-specific reviews have not been studied until now. This study contributes to the service quality-related literature by providing evidence that not all negative online reviews related to different Service quality (SERVQUAL) dimensions equally affect brand equity.


2016 ◽  
Vol 20 (3) ◽  
pp. 254-275 ◽  
Author(s):  
Bethan Alexander ◽  
Luis Ortega Contreras

Purpose – The purpose of this paper is to conceive the concept of inter-industry creative collaboration; a unique kind of cooperation between business partners from diverse industries. It investigates the motivations that encourage their creation and identifies a method to evaluate consumers’ attitudes towards this kind of partnership. The study analyses consumer-based brand equity and links them to inter-industry creative collaborations within the luxury fashion industry. Design/methodology/approach – Research was conducted using a comparative case design, which was qualitative in nature. Four cases were selected purposively. The data were obtained using semi-structured interviews with industry informants and consumer focus groups. Transcripts were thematically analysed according to common categories identified in the literature to enable cross-case conclusions to be drawn. Findings – The research proposes the existence of a direct relationship between the consumer-based brand equity effects and consumers’ attitudes towards inter-industry creative collaborations. This research not only proves the existence of the stated relationship but also generates a theoretical framework that specifically analyses inter-industry creative collaboration involving luxury fashion brands. Research limitations/implications – The usage of convenience sampling limited consumer participants to individuals who considered themselves luxury fashion consumers. In addition, the findings are limited to London, UK and cannot be generalised outside the examined cases. That said, the research provides a useful starting point for further empirical research to test the validity and reliability of the model outside of the stated cases. Practical implications – The proposed theoretical framework serves as a practical guide for luxury managers to assess the planning and execution of inter-industry creative collaborations conducted by their brands. Originality/value – The research makes a contribution to brand management literature by creating a connection between four topics of academic research: motivations of inter-industry creative collaborations; consumer-based brand equity; consumers’ attitudes towards inter-industry creative collaborations; and the creative and emotional elements of luxury fashion.


2021 ◽  
Author(s):  
Giovanni Abramo ◽  
Ciriaco Andrea D’Angelo

AbstractIn this paper we develop a methodology to assess the scientific wealth of territories at field level. Our methodology uses a bibliometric approach based on the observation of academic research performance and overall scientific production in each territory. We apply it to assess disparities in the Italian territories in the medical specialties at the front line of the COVID-19 emergency. Italy has been the first among western countries to be severely affected by the onset of the COVID-19 pandemic. The study reveals remarkable inequities across territories, with scientific weaknesses concentrated in the south. Policies for rebalancing the north–south divide should also consider, in addition to tangible assets, the gap in production and availability of quality medical knowledge.


Author(s):  
Yu Song ◽  
Bingrui Liu ◽  
Xiaohong Chen ◽  
Jia Liu

The purpose of this paper is to analyze the characteristics and human effects of atmospheric pollution in the Yangtze River Basin (YRB). An AQI(Air Quality Index)-based weighted co-word method is applied to explore the characteristics of keywords taken from the data, using authoritative media sources and government reports. Hierarchical clustering techniques are utilized to classify and visualize the keywords and display the different types of incidents. The results reveal the following four main clusters: enterprise pollution, coal-burning pollution, traffic pollution, and air pollutants. Cluster 1 is divided into 7 sub-clusters to offer powerful insight into the structural characteristics of industrial activities. This study is one of the first attempts to use a bibliometric approach to visualize the underlying and interconnected sub-clusters from grey data. It also provides an atmospheric pollution mapping for formulating government policies by understanding the human effects of air pollution incidents.


2021 ◽  
Vol 13 (9) ◽  
pp. 4642
Author(s):  
Fabio Gaetano Santeramo ◽  
Emilia Lamonaca

The food loss and waste (FLW)–food security nexus is a relevant issue in the societal debate, in that it contributes to understanding the challenges posed by a continuous and unsustainable development of agri-food systems and supply chains. An overview on the state-of-the-art academic research on the implications of FLW on food security is provided. The aim is to identify publication patterns and inform on key topics emerging from the literature on the FLW–food security nexus. Based on a systematic and a bibliometric approach, the analysis concludes that “Water-Energy-Food Security nexus” and “Reduction of FLW” are the dominant thematic areas within the literature on the nexus between FLW and food security. Future research should explore the FLW–food security nexus through evidence-based and scenario analyses, informing stakeholders about nexus interactions and highlighting synergies between different resource uses in a circular and green economy perspective.


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