Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response

2020 ◽  
Vol 96 (2) ◽  
pp. 235-250
Author(s):  
Claire Heeryung Kim ◽  
Eunjoo Han
Keyword(s):  
Consumer Response ◽  
Price Promotion ◽  
Cause Involvement

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

2021 ◽  
pp. 107769902110415
Author(s):  
Yujin Heo ◽  
Chang-Won Choi ◽  
Holly Overton ◽  
Joon K. Kim ◽  
Nanlan Zhang
Keyword(s):  
Social Distance ◽  
Experimental Studies ◽  
Consumer Response ◽  
Consumer Evaluations ◽  
Message Type ◽  
Campaign Messages ◽  
Group 2 ◽  
Cause Involvement ◽  
Corporate Social

Despite the importance of companies’ corporate social responsibility (CSR) efforts to support the issue of empowering women, little is known about which communication strategies are effective for a successful CSR initiative. This research investigated how CSR messages influences consumer evaluations of a CSR activity supporting women’s empowerment via consumers’ cause involvement by conducting two experimental studies. In Study 1, a 2 (CSR message type: in-group vs. out-group) × 2 (gender: female vs. male) online factorial experiment ( n = 140) was employed. The results indicate that consumers evaluated the CSR activity more positively when they were exposed to an in-group message than an out-group message. To increase the validity and explain the process by which CSR message types influence consumer evaluations of a CSR activity, Study 2 was conducted. Psychological distance manipulated by CSR campaign messages increased an individual’s level of cause involvement, which in turn influenced the individuals’ response to the CSR activities. Implications are discussed.

Modelling Consumer Response to Ambiguity in Retail Price Advertisement

1996 ◽  
Author(s):  
Sanjay Dhar ◽  
Claudia Gonzalez-Vallejo ◽  
Dilip Soman
Keyword(s):  
Consumer Response ◽  
Retail Price

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

THE MEDIATING ROLE OF EMOTIONS IN A PRICE PROMOTION SETTING

2014 ◽  
Author(s):  
Barbara Stangl ◽  
◽  
Thomas Reutterer
Keyword(s):  
Price Promotion ◽  
Mediating Role

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

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