Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands:The moderating role of country of salesperson

2016 ◽  
Vol 28 ◽  
pp. 99-106 ◽  
Author(s):  
Yu Hua Choi ◽  
Ho Jung Choo
Keyword(s):  
Chinese Consumers ◽  
Relationship Benefits ◽  
Moderating Role

Cultural essentialism and tailored hotel service for Chinese: the moderating role of satisfaction

2019 ◽  
Vol 31 (9) ◽  
pp. 3610-3626 ◽  
Author(s):  
Lawrence Hoc Nang Fong ◽  
Hongwei He ◽  
Melody Manchi Chao ◽  
Galli Leandro ◽  
David King
Keyword(s):  
Chinese Culture ◽  
Online Survey ◽  
Consumer Preferences ◽  
Service Satisfaction ◽  
Chinese Consumers ◽  
Content Type ◽  
Consumer Responses ◽  
Adaptive Services ◽  
Moderating Role

Purpose The purpose of this study is to understand Chinese consumers’ responses to ethnically tailored hotel services from the theoretical perspective of cultural essentialism. Design/methodology/approach Data collection was conducted through an online survey with Chinese respondents. Hierarchical moderated regression was performed to analyze the data. Findings The results show a positive relationship between cultural essentialism and consumer responses to hotel services that are tailored to their culture. Furthermore, the findings show that prior service satisfaction does not only positively influence the consumer responses, but also amplifies the link between cultural essentialism and the consumer responses. Practical implications Hoteliers are recommended to consider the cultural essentialism of Chinese consumers when adaptive services are introduced. Hotel services that are tailored to Chinese culture is a viable strategy if most Chinese customers are cultural essentialists. Originality/value This study adds knowledge to the hospitality scholarship by introducing cultural essentialism and demonstrating its role in influencing consumer preferences for familiarity as opposed to exotic hotel services. Furthermore, the moderating role of service satisfaction extends the consumer behavior literature.

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

2017 ◽  
Vol 31 (2) ◽  
pp. 131-141 ◽  
Author(s):  
Maria-Eugenia Ruiz-Molina ◽  
Irene Gil-Saura ◽  
David Servera-Francés
Keyword(s):  
Customer Loyalty ◽  
Social Dimension ◽  
Special Treatment ◽  
Store Loyalty ◽  
Content Type ◽  
Point Of Sale ◽  
Treatment Benefits ◽  
Relationship Benefits ◽  
Moderating Role

Purpose This work aims to attempt an in-depth study of the link between relationship benefits and store loyalty, examining the moderating role of the retailer’s degree of innovation in these relations. Design/methodology/approach An equations model has been contrasted based on 820 valid individual structured questionnaires administered to consumers of 13 trade names in four retail distribution sectors (food, textile, electronics and household goods). Findings The results provide evidence of the positive influence of relationship benefits on store loyalty and in particular the benefits stemming from trust. The links between social and special treatment benefits in relation to loyalty are, however, significantly stronger in the less innovative establishments. Research limitations/implications This paper provides evidence of the moderating role of innovation on the relationship between social benefits and special treatment benefits and loyalty. Practical implications Technology may be used as a differentiation tool. The retailer should concentrate its investments on information and communications technology solutions that contribute to enhance the customer experience at the point of sale without neglecting the social dimension to increase the benefits of trust and ultimately, customer loyalty. Originality/value The paper provides an in-depth examination of the retail innovation variable which is scarcely analysed in the literature, offering support for the idea that innovation at the point of sale plays a moderating role in the links between relational benefits and customer loyalty.

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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