Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers

2018 ◽  
Vol 41 ◽  
pp. 60-69 ◽  
Author(s):  
Deepak Jaiswal ◽  
Rishi Kant
Keyword(s):  
Conceptual Framework ◽  
Empirical Investigation ◽  
Indian Consumers ◽  
Purchasing Behaviour ◽  
Green Purchasing

Exploring green purchasing behaviour of young urban consumers

2016 ◽  
Vol 5 (1) ◽  
pp. 85-103 ◽  
Author(s):  
S M Fatah Uddin ◽  
Mohammed Naved Khan
Keyword(s):  
Northern Region ◽  
Marketing Strategies ◽  
Environmental Attitude ◽  
Content Type ◽  
Research Instrument ◽  
Urban Indian ◽  
Indian Consumers ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
Promotional Messages

Purpose – The purpose of this study is to explore factors that affect green purchasing behaviour (GPB) of young Indian consumers. Design/methodology/approach – A total of 161 young Indian consumers between age group of 15 and 18 years residing in northern region of the country were surveyed employing researcher controlled sampling. Data was collected thorough structured refined research instrument that comprised scales to measure various facets of green purchasing behaviour using five point Likert scale. The research instrument also included questions for generating demographic profile of respondents. For the purpose of meeting the study objectives, research hypotheses, well-grounded in relevant theory were empirically tested using appropriate statistical tools. Findings – Exploratory factor analysis (EFA) revealed existence of five underlying factors namely green purchasing behaviour, environmental involvement, environmental attitude, environmental consciousness and perceived effectiveness of environmental behaviour that affect green purchasing behaviour of young urban consumers in India. Green purchasing behaviour and its variation across demographic variables has been ascertained by testing the considered hypotheses. Research limitations/implications – The results may not be providing generalizability. Practical/implications – This paper is expected to provide valuable insights in the area of green purchasing behaviour of young Indian urban consumers which can be of immense help to domestic and international marketers in dovetailing their marketing strategies and developing appropriate promotional messages. Originality/value – The paper attempts to provide a glimpse into the nature of green purchasing behaviour of young urban Indian consumers which has been scantily researched. Also the gender differences among young Indian consumers regarding green attitudes contributes to the worth of literature.

The role of innovation in building competitive advantages: an empirical investigation

2018 ◽  
Vol 21 (1) ◽  
pp. 44-69 ◽  
Author(s):  
Prodromos Chatzoglou ◽  
Dimitrios Chatzoudes
Keyword(s):  
Competitive Advantage ◽  
Conceptual Framework ◽  
Empirical Investigation ◽  
Primary Data ◽  
Empirical Literature ◽  
Competitive Advantages ◽  
Manufacturing Companies ◽  
Content Type ◽  
The Impact ◽  
Structured Questionnaire

Purpose Nowadays, innovation appears as one of the main driving forces of organisational success. Despite the above fact, its impact on the propensity of an organisation to develop and sustain a competitive advantage has not yet received sufficient empirical investigation. The purpose of this paper is to enhance the existing empirical literature by focusing on the antecedents of innovation and its impact on competitive advantage. It proposes a newly developed conceptual framework that adopts a three-step approach, highlighting areas that have rarely been simultaneously examined before. Design/methodology/approach The examination of the proposed conceptual framework was performed with the use of a newly developed structured questionnaire that was distributed to a group of Greek manufacturing companies. The questionnaire has been successfully completed by chief executive officers (CEOs) from 189 different companies. CEOs were used as key respondents due to their knowledge and experience. The reliability and the validity of the questionnaire were thoroughly examined. Empirical data were analysed using the structural equation modelling technique. The study is empirical (based on primary data), explanatory (examines cause and effect relationships), deductive (tests research hypotheses) and quantitative (includes the analysis of quantitative data collected with the use of a structured questionnaire). Findings Results indicate that knowledge management, intellectual capital, organisational capabilities and organisational culture have significant direct and indirect effects on innovation, underlining the importance of their simultaneous enhancement. Finally, the positive effect of innovation on the creation of competitive advantages is empirically validated, bridging the gap in the relevant literature and offering avenues for additional future research. Originality/value The causal relationship between innovation and competitive advantage, despite its significant theoretical support, has not been empirically validated. The present paper aspires to bridge this gap, investigating the impact of innovation on the development of competitive advantages. Moreover, the present study adopts a multidimensional approach that has never been explored in the existing innovation literature, making the examination of the proposed conceptual framework an interesting research topic.

A Dynamic Conceptual Framework of Generalized Adaptation to Stressful Stimuli

1976 ◽  
Vol 38 (1) ◽  
pp. 319-334 ◽  
Author(s):  
Bradford S. Wild ◽  
Carolyn Hanes
Keyword(s):  
Environmental Factors ◽  
Conceptual Framework ◽  
Adaptive Behavior ◽  
Dynamic Process ◽  
Empirical Investigation ◽  
The Other ◽  
Adaptation To Stress ◽  
Parallel Processes ◽  
Environmental Demands

This paper reviews the currently popular definitions and theoretical arguments of the so-called “stress” perspective with the purpose of integrating this material into one general paradigm. The literature has been concerned primarily with two parallel processes which purport to account for the individual's coping and adaptive behavior, one characterized by the interplay of internal, psychological forces, and the other by external, environmental factors. These two general processes have been integrated in this paper by expanding upon the general models presented by Dohrenwend (7) to include important feedback processes. It is argued that adaptation to stress is a dynamic process and that the failure to adapt is often the result of a continuing process of past failures by the organism effectively to cope with less severe stressful stimuli, each failure feeding back to affect future attempts to cope with new environmental demands. The implications of the approach presented in this paper for future empirical investigation are discussed.

Analysing Indian Consumers’ Online Shopping and Purchasing Behaviour

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Sandeep Narula
Keyword(s):  
Logistic Regression ◽  
Online Shopping ◽  
Internet Usage ◽  
Specific Question ◽  
Experience Goods ◽  
Chi Square ◽  
Attitudinal Differences ◽  
Technological Differences ◽  
Indian Consumers ◽  
Purchasing Behaviour

The present study explores the online shopping and purchasing behaviour by specifically examining the demographic, computer and internet usage experiences of the respondents. Purpose sampling was used and overall 221 respondents participated in the study. Questions were asked specifically to the respondents to categorize them into buyers and online non-buyers. Another specific question stratified the buyers into four different categories– Online non shopper-Abandon, Online non shopper-Visitor, Online non shopper-Browser and Online buyer. The online buyers were stratified into ‘experience goods’ and ‘search goods buyers’. Chi Square, t-test, ANOVA were applied to recognise their demographic and technological differences and attitudinal differences in consumer and marketing behaviour. Buying intention and purchased were analysed using logistic regression.

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