Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

2021 ◽  
Vol 61 ◽  
pp. 102581
Author(s):  
Alexander Schnack ◽  
Malcolm J. Wright ◽  
Jonathan Elms
Keyword(s):  
Virtual Reality ◽  
Immersive Virtual Reality ◽  
The Impact

scholarly journals Using Multi-Sensory and Multi-Dimensional Immersive Virtual Reality in Participatory Planning

Urban Science ◽  
2020 ◽  
Vol 4 (3) ◽  
pp. 34
Author(s):  
Mahbubur Meenar ◽  
Jennifer Kitson
Keyword(s):  
Virtual Reality ◽  
Focus Group ◽  
Spatial Planning ◽  
3D Model ◽  
Emotional Responses ◽  
Digital Technologies ◽  
Participatory Planning ◽  
Immersive Virtual Reality ◽  
Model Simulations ◽  
The Impact

In the last two decades, urban planners have embraced digital technologies to complement traditional public participation processes; research on the impact of smarter digital instruments, such as immersive virtual reality (IVR), however, is scant. We recruited 40 focus group participants to explore various formats of spatial planning scenario simulations in Glassboro, NJ, USA. Our study finds that the level of participation, memory recalls of scenarios, and emotional responses to design proposals are higher with multi-sensory and multi-dimensional IVR simulations than with standard presentations such as 2D videos of 3D model simulations, coupled with verbal presentations. We also discuss the limitations of IVR technology to assist urban planning practitioners in evaluating its potential in their own participatory planning efforts.

Do Technological Advancements Lead to Learning Enhancements?: An Exploration in Virtual Product Dissection

2017 ◽  
Author(s):  
Elizabeth M. Starkey ◽  
Cailyn Spencer ◽  
Kevin Lesniak ◽  
Conrad Tucker ◽  
Scarlett R. Miller
Keyword(s):  
Virtual Reality ◽  
Active Learning ◽  
Student Satisfaction ◽  
Student Learning ◽  
Engineering Students ◽  
Learning Assessment ◽  
Immersive Virtual Reality ◽  
Engineering Programs ◽  
Educational Benefits ◽  
The Impact

Recent shifts into larger class sizes and online learning have caused engineering educators to rethink the way they integrate inductive, or active learning activities into their courses. One way engineering educators have done this is through the integration of new technological environments. However, little is known about how the type of technological environment utilized in active learning exercises impacts student learning and satisfaction. Thus, as a first step to understanding the impact of technological advancements on student learning and satisfaction, a study was conducted with 18 senior level undergraduate engineering students who were asked to perform product dissection, or the systematic disassembly of a product, using three technological interfaces (computer, iPad, immersive virtual reality). Variations in the complexity of the product dissected were also explored. The results of this study indicate that variations in technological interfaces did not impact student learning as assessed by a Student Learning Assessment (SLA). However, the complexity of the product dissected did impact learning, with students scoring significantly lower on the SLA when dissecting the most complex product. The results also indicated that students perceived learning and satisfaction were highest when using the immersive virtual reality system. These results suggest that the costs of investing in more technological advanced systems for product dissection may not yet outweigh the educational benefits. However, the increase in student satisfaction with VR environments has the potential to positively impact student retention in engineering programs.

scholarly journals Virtual Reality Life Writing and Young Adult Media Practice

2021 ◽  
Vol 10 ◽  
pp. BB24-BB39
Author(s):  
Hannah Fleming
Keyword(s):  
Virtual Reality ◽  
Social Networking ◽  
Social Networking Sites ◽  
Life Writing ◽  
Digital Technologies ◽  
Fan Fiction ◽  
Immersive Virtual Reality ◽  
Critical Studies ◽  
The Impact ◽  
The Relationship

This article investigates the impact of digital technologies on the production of life writing texts and media for and by young adults. Five categories in total are examined: (i) Fan Fiction, (ii) life simulator games, (iii) SNS (social networking sites), (iv) VR (virtual reality) documentaries and (v) Webtoons. The article begins by synthesising numerous critical studies on children’s and digital life writing, before analysing two IVR (immersive virtual reality) documentaries in depth. It concludes by discussing the relationship between these on-the-go, online and immersive VR modes and fantasised futures, narratives of extremity and the slice of life genre.

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