The perception of discount sales promotions – A utilitarian and hedonic perspective

2021 ◽  
Vol 63 ◽  
pp. 102745
Author(s):  
Teck Weng Jee
Keyword(s):  
Sales Promotions

Effect of Sales Promotions on Consumer Purchase Behavior with Reference to Personal Care Products

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam
Keyword(s):  
Personal Care Products ◽  
Purchase Behavior ◽  
Personal Care ◽  
Sales Promotions

Promotional Activities At Dobro Toyota

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 47-54
Author(s):  
Gummadi Venkatesh ◽  
Mr. G Subbareddy ◽  
Dr. Venkata Rangaiah
Keyword(s):  
Vital Role ◽  
Brand Awareness ◽  
Sales Promotions ◽  
Know How ◽  
Utilization Of Technology

This particular topic is chosen because every organization required promotion to promote their product and services. Sales promotions re playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.

The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study

2020 ◽  
Vol 26 (3) ◽  
pp. 350-371
Author(s):  
Fernando de Oliveira Santini ◽  
Wagner Junior Ladeira ◽  
Claudio Hoffmann Sampaio ◽  
Juan Pablo Boeira
Keyword(s):  
Cultural Study ◽  
Cross Cultural ◽  
Mobile Banking ◽  
Sales Promotions ◽  
Cross Cultural Study

scholarly journals STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

2020 ◽  
Vol 3 (11) ◽  
pp. 1-6
Author(s):  
Manish Dubey ◽  
Siddharth Saini ◽  
Srishti Umekar
Keyword(s):  
Customer Loyalty ◽  
Sales Force ◽  
Sales Promotion ◽  
Retail Sector ◽  
Audience Participation ◽  
Brand Name ◽  
Buying Behavior ◽  
Sales Promotions ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibility of shared sales promotions is weighed.

scholarly journals Differences in Reactions to Sales Promotions

2013 ◽  
Vol 15 (2) ◽  
Author(s):  
Chang Soo Kim ◽  
Myung Soo Jo
Keyword(s):  
Sales Promotions
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