Online shopping adoption during COVID-19 and social isolation: Extending the UTAUT model with herd behavior

The undertaken research investigates the extended unified theory of acceptance and use of technology (UTAUT) model from the perspective of online education in the deadliest period of COVID-19. This research investigates the extended dimensions, for instance, mobile self-efficacy and perceived enjoyment besides traditional elements of the UTAUT model with the relationship of behavioural intention and user behaviour of LMS. Since the COVID-19 led to social isolation (SIS), thus, this study has incorporated SIS as mediating factor and fear of COVID-19 (FOC) as the moderating factor for the considered extended model of UTAUT. The data of 1875 respondents was collected from five different Asian countries. For the data analysis, this study employed structural equation modeling through PLS-SEM and condition process modeling. This research demonstrates that the extended dimensions such as mobile self-efficacy, besides the traditional elements of the UTAUT model, exerted a cogent impact on behavioural intention except for the perceived enjoyment. Similarly, the behavioural intention demonstrated a substantial effect on the user behaviour of LMS. Additionally, social isolation as a mediating factor and FOC has a significant effect between dimensions of extended UTAUT model and behavioural intention of LMS. The outcomes of this research demonstrate significant theoretical and practical implications during the COVID-19 pandemic.

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Intention Toward Acceptance of Online Shopping Among Consumers in Kano, Nigeria: Application of UTAUT Model Approach in A Nigerian Context

10.7176/jaas/64-01 ◽

2020 ◽

Keyword(s):

Online Shopping ◽

Utaut Model ◽

Model Approach

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Partial Least Squares Structural Equation Modeling in Online Shopping: the Moderator Effect Between Impulsive Buying Tendency and Behavior

WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS ◽

10.37394/23207.2020.17.53 ◽

2020 ◽

Vol 17 ◽

Keyword(s):

Structural Equation ◽

Online Shopping ◽

Impact Factors ◽

Equation Modeling ◽

Sufficient Information ◽

Herd Behavior ◽

Impulse Buying ◽

Buying Behavior ◽

Moderator Effect ◽

Website Features

Single’s Daywas first promoted by Alibaba's shopping website on November 11, 2009. Ten years later, Taobao successfully developed this day into a global carnival shopping festival. This research focuses on undergraduate business school students through online questionnaires across the Taiwan Strait. This study is based on five impact factors, including impulse buying tendencies, herd behavior, website features, promotional techniques and impulse buying behavior. No evidence showed that gender, age and monthly disposable income affect students’ buying behavior. This study also found that herd behavior, website features and promotional techniques are moderator effects between impulse buying tendency and impulse buying behavior. We also proved that website design and the opinions of their peers affect consumers' decision aking. According to the analysis, in the current online shopping environment, operators should pay more attention to herd behavior, website features and promotional techniques. This study suggests that the industry should provide sufficient information to reduce emotional conflict, and use these important factors to attract consumers' future purchases.

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Motives for Social Isolation Following a Negative Emotional Episode

Swiss Journal of Psychology ◽

10.1024/1421-0185/a000211 ◽

2018 ◽

Vol 77 (3) ◽

pp. 127-131

Author(s):

Gérald Delelis ◽

Véronique Christophe

Keyword(s):

Social Isolation ◽

Social Affiliation ◽

Semantic Categorization ◽

Future Studies ◽

Cognitive Regulation ◽

Emotional Event ◽

Regulation Strategies ◽

Emotional Events

Abstract. After experiencing an emotional event, people either seek out others’ presence (social affiliation) or avoid others’ presence (social isolation). The determinants and effects of social affiliation are now well-known, but social psychologists have not yet thoroughly studied social isolation. This study aims to ascertain which motives and corresponding regulation strategies participants report for social isolation following negative emotional events. A group of 96 participants retrieved from memory an actual negative event that led them to temporarily socially isolate themselves and freely listed up to 10 motives for social isolation. Through semantic categorization of the 423 motives reported by the participants, we found that “cognitive clarification” and “keeping one’s distance” – that is, the need for cognitive regulation and the refusal of socioaffective regulation, respectively – were the most commonly and quickly reported motives for social isolation. We discuss the findings in terms of ideas for future studies aimed at clarifying the role of social isolation in health situations.

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The Need to Belong and the Relationship Between Loneliness and Health

Zeitschrift für Gesundheitspsychologie ◽

10.1026/0943-8149/a000129 ◽

2014 ◽

Vol 22 (4) ◽

pp. 194-201 ◽

Cited By ~ 7

Author(s):

Freda-Marie Hartung ◽

Britta Renner

Keyword(s):

Individual Differences ◽

Social Isolation ◽

Social Situation ◽

First Year ◽

Health State ◽

Need To Belong ◽

First Year University ◽

Perceived Social Isolation ◽

The Impact ◽

The Relationship

Humans are social animals; consequently, a lack of social ties affects individuals’ health negatively. However, the desire to belong differs between individuals, raising the question of whether individual differences in the need to belong moderate the impact of perceived social isolation on health. In the present study, 77 first-year university students rated their loneliness and health every 6 weeks for 18 weeks. Individual differences in the need to belong were found to moderate the relationship between loneliness and current health state. Specifically, lonely students with a high need to belong reported more days of illness than those with a low need to belong. In contrast, the strength of the need to belong had no effect on students who did not feel lonely. Thus, people who have a strong need to belong appear to suffer from loneliness and become ill more often, whereas people with a weak need to belong appear to stand loneliness better and are comparatively healthy. The study implies that social isolation does not impact all individuals identically; instead, the fit between the social situation and an individual’s need appears to be crucial for an individual’s functioning.

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