Agility assessment in retail store environment using multi-grade fuzzy

2021 ◽  
Author(s):  
V. Sandeep Ramesh Kumar ◽  
M. Suresh
Keyword(s):  
Retail Store ◽  
Agility Assessment ◽  
Store Environment

Store Format Influence on Customer Perception of the Store Environment

2012 ◽  
Vol 1 (4) ◽  
pp. 9-21
Author(s):  
Susana Henriques Marques ◽  
Maria Santos
Keyword(s):  
Current Trend ◽  
Retail Store ◽  
Retail Stores ◽  
Client Perceptions ◽  
Customer Perception ◽  
Store Attributes ◽  
Dependent Variables ◽  
Store Environment ◽  
Strategic Differentiation ◽  
Retail Formats

This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about the influence of the store format on the servicescape of the grocery retail stores. A survey was conducted of 302 hyper and supermarket customers. A range of atmospherics variables were considered, including some less studied, such as temperature and cleanliness. The results show that all the dependent variables are sensitive to store format, except cleanliness.

Attractive and facilitating store atmospheric stimuli

2020 ◽  
Vol 48 (4) ◽  
pp. 363-379 ◽  
Author(s):  
Gaurav Bhatt ◽  
Abhigyan Sarkar ◽  
Juhi Gahlot Sarkar
Keyword(s):  
Design Methodology ◽  
Consumer Psychology ◽  
Retail Store ◽  
Environmental Cues ◽  
Store Brand ◽  
Content Type ◽  
Development Method ◽  
Psychological Mechanism ◽  
Store Environment ◽  
Relevant Factors

PurposeThe majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers' responses. However, recent research posits that consumer is more likely to experience several cues in a combination, rather than in isolation, i.e. different categories of store environmental cues are likely to impact consumer psychology holistically. Hence, our study aims to identify the relevant factors of store atmospheric cues impacting consumer's attitude in physical retail store context and validate scales to measure such factors.Design/methodology/approachThis research develops and validates psychometrically reliable scales to measure two broad store stimuli factors namely: attractive and facilitating store stimuli, following the scale development method suggested by Churchill (1979).FindingsThe study shows that attractive store stimuli predict affective and sensory store brand experiences. The facilitating store stimuli moderate the effects of attractive store stimuli on affective and sensory store brand experiences. Affective and sensory store brand experiences predict store satisfaction.Originality/valueThis research contributes to the existing body of store ambience research by empirically understanding the psychological mechanism through which customers perceive different store cues holistically leading to the elicitation of store satisfaction.

scholarly journals The controllable elements of the total retail experience: A study of clothing shoppers

2003 ◽  
Vol 6 (1) ◽  
pp. 143-158 ◽  
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
Data Analysis ◽  
Scale Development ◽  
Retail Store ◽  
Major Objective ◽  
Five Dimensions ◽  
Personal Interaction ◽  
Complaint Handling ◽  
Shopping Experience ◽  
Clothing Store ◽  
Store Environment

Retail clothing stores continually have to adapt to marketplace demands to remain competitive. Customer retention has become a major objective for many clothing retailers. This study combines the management of a number of the controllable personal and non-personal elements that a customer are exposed to and interacts within a retail store, as part of the shopping experience. The data analysis procedures closely followed the guidelines for scale development suggested by Churchill (1979). The empirical results suggest that there are five dimensions considered important by consumers when assessing their satisfaction with a total retail experience in a clothing store. These are: merchandise value, internal store environment, personal interaction with staff, merchandise variety and complaint handling.

Researching in-store, at home: Using virtual reality within quantitative surveys

2018 ◽  
Vol 60 (4) ◽  
pp. 344-351 ◽  
Author(s):  
Ian Bramley ◽  
Alastair Goode ◽  
Laura Anderson ◽  
Elisabeth Mary
Keyword(s):  
Virtual Reality ◽  
Online Survey ◽  
Retail Store ◽  
Test Point ◽  
Failure Rates ◽  
Virtual Reality Technology ◽  
Point Of Sale ◽  
Future Potential ◽  
Store Environment ◽  
Traditional Approaches

This article reviews the experience, steps taken, and lessons learnt from including a virtual reality film within a mobile online survey. The survey was designed to test point-of-sale displays within a retail store environment, with respondents exposed to the store using virtual reality within the survey, rather than being a shown a static image or a standard film of the store’s interior. The results show how incorporating a virtual reality film within a survey can significantly add to the survey enjoyment compared to traditional approaches. The findings show how the uniqueness of the virtual reality experience can help engage respondents, offering a modern and relevant way to provide a more realistic survey experience that respondents are receptive to. The study also demonstrates that it is technically feasible to incorporate a virtual reality experience into an online survey among typical panelists, without high failure rates or the need to over-incentivise to participate. This article discusses the use of virtual reality within surveys and the practical steps taken to incorporate the virtual reality film, as well as the key learnings generated from the experience. The future potential for the application of virtual reality technology within research is also explored.

scholarly journals Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis

2017 ◽  
Vol 2 (3) ◽  
pp. 85
Author(s):  
Mukaram Mukaram ◽  
Ira Siti Sarah
Keyword(s):  
Environmental Factors ◽  
Business Environment ◽  
Retail Store ◽  
Marketing Strategies ◽  
Retail Business ◽  
Environment Variable ◽  
Store Management ◽  
Store Environment ◽  
New Variables ◽  
Time Of Operation

Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.

The Effect of Retail Store Environment on Retailer Performance

2000 ◽  
Vol 49 (2) ◽  
pp. 167-181 ◽  
Author(s):  
V Kumar ◽  
Kiran Karande
Keyword(s):  
Retail Store ◽  
Store Environment
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