The donation and transplant divulgation process of 21st century: Social media experience from “Coordinación Sectorial de Trasplantes de Sevilla-Huelva”

2020 ◽  
Vol 44 (1) ◽  
pp. 57-58
Author(s):  
J.J. Egea-Guerrero ◽  
L. Martín-Villén ◽  
Z. Ruiz de Azúa-López ◽  
F. Maroto Monserrat ◽  
J.A. Sanchez-Román ◽  
...  
Keyword(s):  
Social Media ◽  
21St Century ◽  
Media Experience

Curating the Public Self

2016 ◽  
pp. 221-230
Author(s):  
Erin Trauth
Keyword(s):  
Social Media ◽  
21St Century ◽  
Public Image ◽  
Writing Teachers ◽  
Student Writers ◽  
The Public ◽  
Job Searches ◽  
Public Persona ◽  
Media Experience

Many 21st century student writers have long since mastered the art of crafting a public image through their social media profiles. However, when it is time to make the transition from personal to professional in their public persona, many students have trouble differentiating between the shades of their lives, and subsequently, create less-than-professional public profiles. In this chapter, I explore ways writing teachers can help students transition from a social media experience limited to friends and family to a public persona for job searches, graduate school applications, and the like. More specifically, I discuss how I used LinkedIn to help student writers create authentic, yet professional, public selves.

scholarly journals Factors of communication mix on social media and their role in forming customer experience and brand image

2018 ◽  
Vol 13 (3) ◽  
pp. 1108-1118 ◽  
Author(s):  
Radovan Bacik ◽  
Richard Fedorko ◽  
Ludovit Nastisin ◽  
Beata Gavurova
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Customer Experience ◽  
Media Environment ◽  
Building Relationships ◽  
Brand Building ◽  
Brand Reputation ◽  
Marketing Activities ◽  
New Perspective ◽  
Media Experience

Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects that have a role in building a brand on social media. The actual experience with the brand on social media is able to significantly affect brand building. The study focuses on exploring brand-building relationships in the social media environment. We selected a set of factors to predict customer experience with the brand in a social media environment and then we examined the relationship between this customer experience and the perceived brand image. 476 respondents filled out the electronic questionnaire. The study puts the greatest emphasis on respondents aged 20 to 35 years. We used correlation analysis to investigate the relationships in this issue. Out of the seven investigated relationships, up to two cases with medium dependence were confirmed by the strong relevance of relationships. The results support the importance of using social media tools for branding purposes, because these tools are the ones with the greatest ability to influence the people’s perception and attitude. It is also the fastest and one of the most personal ways to communicate with the customer. It happens in real time and it can convey the real emotion if performed right which all together help to trigger the user action. The findings of this study can guide marketing activities for companies to make the return on investment in social media as high as possible. The research offers a new perspective on selected factors and their role in creating social media experience and subsequently a brand image.

scholarly journals INSTAGRAM-ASSISTED LANGUAGE LEARNING IN ISLAMIC HIGHER EDUCATION: TOWARD ONLINE COLLABORATION

2019 ◽  
Vol 5 (2) ◽  
pp. 189-210
Author(s):  
Rully Agung Yudhiantara ◽  
Ade Yeti Nuryantini
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Content Analysis ◽  
Language Learning ◽  
21St Century ◽  
Media Use ◽  
Language Skills ◽  
Online Collaboration ◽  
Phonetic Transcription ◽  
Research Questions

The purpose of this study is to investigate instagram use among English pre-service teachers (EPST) to support their language learning in a particular course. This study sought to explore the following research questions: (1) How do EPST explore instagram to accomplish Online Task-Based Language Learning (OTBLL)? (2) What contents are created and shared by EPST to accomplish OTBLL? To collect the data, this study applied observation and content analysis. In addition several tasks were designed to be accomplished by EPST. The findings shows that EPST were able to integrate both the ability to use instagram and the ability to integrate it for OTBLL. The contents that EPST created and shared met the requirement of OTBLL. The contents included several types: creating video to explain topic assigned, writing phonetic transcription, and other tasks. The results of this study are expected to contribute in improving EPST language skills and their ability to explore social media use for language learning. Being able to seize social media to support language learning is a necessary skill to be nurtured for future language teacher in the 21st century.

scholarly journals New Typologies of Contemporary Shopping Malls in Egypt

2021 ◽  
pp. 95-122
Author(s):  
Karim Wagih Fawzi Youssef
Keyword(s):  
Social Media ◽  
20Th Century ◽  
21St Century ◽  
Public Spaces ◽  
Shopping Malls ◽  
Goods And Services ◽  
Corporate Websites ◽  
New Public ◽  
Globalized Economy ◽  
The City

Contemporary shopping malls in Egypt have created new public spaces for lifestyle and leisure, which complement the commercial logic of consumer behavior. Mega malls in Egypt are simultaneously merging shopping, leisure, and entertainment, creating an ambivalence. They are representations of the globalized economy, but also manifest a certain uniqueness through their typology, their mode of insertion in the urban fabric and the type of public spaces created in them. This paper traces four new typologies in the design of six mega shopping malls in Egypt, constructed since 2010, as they integrate new public gathering spaces for leisure, recreation, and entertainment. Data on the new malls in Egypt was collected from corporate websites and promotional brochures, Google Maps and Street View, TripAdvisor, social media websites, visitor comments and news articles. A key finding is the trend of integration of large outdoor recreational spaces such as courtyards and plazas in mall design, the inclusion of a water element for attraction as well as the transition in function from simply offering goods and services to one that offers experiences and events to encourage recurring visits to the mall. The transformation of the mall parallels changes in conceptualizing the city of the 20th century as a large marketplace, an emporium of consumption, to conceptualizing the city of the 21st century as a large theatre and a festive place.

scholarly journals A design-based (pre)recruitment approach for new professions: defining futureproof job profiles

2020 ◽  
Vol 20 (2) ◽  
pp. 84
Author(s):  
Ellen Sjoer ◽  
Petra Biemans
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Labor Market ◽  
21St Century ◽  
21St Century Skills ◽  
Research Project ◽  
Study Programs ◽  
Technological Developments

In a rapidly developing labor market, in which some parts of jobs disappear and new parts appear due to technological developments, companies are struggling with defining future-proof job qualifications and describing job profiles that fit the organization’s needs. This is even more applicable to smaller companies with new types of work because they often grow rapidly and cannot hire graduates from existing study programs. In this research project, we undertook in-depth, qualitative research into the five roles of a new profession: social media architect. It has become clear which 21st century skills and motivations are important per role and, above all, how they differ in subcategory and are interpreted by a full-service team in their working methods, in a labor market context, and in the talents of the professional themselves. In a workshop, these “skills” were supplemented through a design-based approach and visualized per team role in flexibly applicable recruitment cards. This research project serves as an example of how to co-create innovative job profiles for the changing labor market.

Sign in / Sign up

Export Citation Format

Share Document