Measuring Big-Five personality dimensions with the implicit association test – Implicit personality traits or self-esteem?

2007 ◽  
Vol 43 (8) ◽  
pp. 2205-2217 ◽  
Author(s):  
Mandy Grumm ◽  
Gernot von Collani
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Implicit Association Test ◽  
Self Esteem ◽  
Association Test ◽  
Big Five Personality ◽  
Implicit Association ◽  
Personality Dimensions ◽  
Implicit Personality

Brand personality of fabric content: an application of the multidimensional implicit association test (md-IAT)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seung-Eun Lee
Keyword(s):  
Personality Traits ◽  
Implicit Association Test ◽  
Brand Personality ◽  
Association Test ◽  
Unique Contribution ◽  
Implicit Association ◽  
Convenience Sample ◽  
Personality Dimensions ◽  
Content Type ◽  
Brand Personality Traits

Purpose This study aims to explore whether fabric contents, specifically cotton and polyester, possess particular personality dimensions, as posited by Aaker (1997). The author examined both explicit (conscious, deliberate) and implicit (unconscious, automatic) perceptions of brand personality traits of cotton and polyester. Design/methodology/approach The convenience sample of this study included 51 students from different merchandising classes in a Midwestern university. Participants were first directed to the multidimensional implicit association test (md-IAT) and their implicit perceptions were measured for the content of the two fabrics (cotton and polyester) on five different personality attribute dimensions (sincerity, excitement, competence, sophistication and ruggedness). After the IAT, participants completed the post-IAT survey, including explicit measures of brand personality attributes of cotton and polyester. Findings The findings of this study show that fabric contents can be successfully described and differentiated by Aaker’s brand personality dimensions. Compared with polyester, the distinctive brand personality of cotton was the favorable association between cotton and sincerity. This association was significantly higher than all other personality dimensions in both consumers’ implicit and explicit perceptions. Neither cotton nor polyester was significantly associated with the exciting, competent and sophisticated personality dimensions. Originality/value A unique contribution of this study is that it examines implicit perceptions of the brand personality traits of cotton and polyester. The use of the md-IAT in this study allowed the assessment of consumers’ automatic associations with cotton and polyester of which they may not be aware.

Self-Esteem Implicit Association Test--Dutch Version

2007 ◽  
Author(s):  
Erik Franck ◽  
Rudi De Raedt ◽  
Mieke Dereu ◽  
Dirk Van den Abbeele
Keyword(s):  
Implicit Association Test ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Dutch Version

Implicit collective self-esteem: A comparative analysis of Gelao and Han teenagers

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Hongyun Lyu ◽  
Ningjian Liang ◽  
Zhen Guo ◽  
Rogelio Alejo Rodriguez
Keyword(s):  
Ethnic Group ◽  
Implicit Association Test ◽  
Correlation Coefficients ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Collective Self ◽  
Implicit And Explicit ◽  
Collective Self Esteem ◽  
The Relationship

In this study we examined the differences in implicit collective self- esteem between Gelao and Han teenagers, using the Implicit Association Test. We also explored the relationship between participants' implicit and explicit collective self-esteem with the Implicit Association Test and the Explicit Collective Self-Esteem Scale. Participants were 169 teenagers residing in Gelao regions in China. The results showed that both Gelao and Han participants had an implicit collective self-esteem effect (i.e., tended to associate their own ethnic group with positive words and the other ethnic group with negative words), and this effect was significantly higher among Gelao than among Han participants. Further, scores on the importance-to-identity subscale of the Explicit Collective Self-Esteem scale were significantly higher in the Gelao versus the Han group. The correlation coefficients between implicit and explicit collective self-esteem for both groups were very low. The significance of the study findings is discussed.

scholarly journals Brain responses of dysphoric and control participants during a self‐esteem implicit association test

2021 ◽  
Author(s):  
Yixue Lou ◽  
Yi Lei ◽  
Piia Astikainen ◽  
Weiwei Peng ◽  
Suzanne Otieno ◽  
...  
Keyword(s):  
Implicit Association Test ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Brain Responses ◽  
And Control

Assertiveness and Personality Dimensions in Chinese Students

1994 ◽  
Vol 75 (1) ◽  
pp. 127-130 ◽  
Author(s):  
P. Nicholas Hamid
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Chinese Students ◽  
Big Five Personality Traits ◽  
Cross Cultural ◽  
Big Five Personality ◽  
Personality Dimensions ◽  
Chinese Sample

In a Chinese sample of 208 the Big Five personality traits profile was compared for 104 assertive and 104 nonassertive students. While assertiveness was associated with higher scores on Neuroticism, Extraversion, and Openness, Nonassertiveness was associated with greater scores on Agreeableness and Conscientiousness. Implications of the findings for cross-cultural counselling were highlighted.

Is Paranoia a Defence against or an Expression of Low Self–Esteem?

2011 ◽  
Vol 25 (5) ◽  
pp. 326-335 ◽  
Author(s):  
David C. Cicero ◽  
John G. Kerns
Keyword(s):  
Attributional Style ◽  
Implicit Association Test ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Defensive Reaction ◽  
Negatively Associated ◽  
Expression Model ◽  
Defense Model

Paranoia has been hypothesized to be negatively correlated with self–esteem. However, hypotheses differ about how low self–esteem might produce paranoia. The paranoia as defense model views paranoia as a defensive reaction against low self–esteem. In contrast, the paranoia as expression model views paranoia in part as a reflection of low self–esteem. In the current study, paranoia was negatively associated with global explicit self–esteem, self–competence, self–liking and self–serving attributional style, but unassociated with implicit self–esteem as measured with the Implicit Association Test. In contrast, facets of narcissism, which also have been hypothesized to be associated with defensive self–processing, were associated with defensiveness. Overall, these results suggest that paranoia is better represented by the expression model. Copyright © 2010 John Wiley & Sons, Ltd.

Does Personality Smell? Accuracy of Personality Assessments Based on Body Odour

2012 ◽  
Vol 26 (5) ◽  
pp. 496-503 ◽  
Author(s):  
Agnieszka Sorokowska ◽  
Piotr Sorokowski ◽  
Andrzej Szmajke
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Chance Level ◽  
Big Five Personality ◽  
Personality Assessments ◽  
Personality Dimensions ◽  
Opposite Sex ◽  
Body Odour ◽  
The Relationship

People are able to assess some personality traits of others based on videotaped behaviour, short interaction or a photograph. In our study, we investigated the relationship between body odour and the Big Five personality dimensions and dominance. Sixty odour samples were assessed by 20 raters each. The main finding of the presented study is that for a few personality traits, the correlation between self–assessed personality of odour donors and judgments based on their body odour was above chance level. The correlations were strongest for extraversion (.36), neuroticism (.34) and dominance (.29). Further analyses showed that self–other agreement in assessments of neuroticism slightly differed between sexes and that the ratings of dominance were particularly accurate for assessments of the opposite sex. Copyright © 2011 John Wiley & Sons, Ltd.

Assessing Anxiety with Extrinsic Simon Tasks

2006 ◽  
Vol 53 (2) ◽  
pp. 149-160 ◽  
Author(s):  
Stefan C. Schmukle ◽  
Boris Egloff
Keyword(s):  
Implicit Association Test ◽  
Convergent Validity ◽  
Simon Task ◽  
Association Test ◽  
Implicit Association ◽  
Personality Dimensions ◽  
Indirect Assessment ◽  
Indirect Measures

This article introduces two new indirect measures of anxiety that are based on the Extrinsic Affective Simon Task (EAST; De Houwer, 2003 ). The EAST differs from the more established Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) in that participants' responses to different trials within one block of trials are compared rather than performance between two different blocks of trials. Two studies led to the following results: (a) Both extrinsic Simon tasks for assessing anxiety showed only moderate internal consistencies, (b) one of the two tasks showed at least some convergent validity with an IAT for assessing anxiety, and (c) both tasks were dissociated from self-reported anxiety. Implications for future adaptations of the EAST for the indirect assessment of personality dimensions are discussed.

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