scholarly journals Learning Organization in Greek Advertising and Media Industry: A Way to Face Crisis and Gain Sustainable Competitive Advantage

2014 ◽  
Vol 148 ◽  
pp. 338-347 ◽  
Author(s):  
Paraskevi Dekoulou ◽  
Panagiotis Trivellas
Author(s):  
Sushil K. Sharma ◽  
Jatinder N.D. Gupta

The concept of the learning organization that strives continually to develop its people and processes will be an accepted philosophy of all competitive organizations in the future. Organizations are increasingly being challenged to leverage learning, as it has been widely articulated that knowledge creation and continuous learning at the individual, team, and organizational levels may be the only source of sustainable competitive advantage. Continuous learning is essential for surviving, let alone prospering, in dynamic and competitive environments. Because of this increased emphasis on learning, there has been a tremendous interest in the concept of learning organizations and the capabilities required to build learning organizations. Organizations of the future will not be able to expand into new markets and win market share unless they have a framework (technologies, people, processes, and methodologies) to use their past knowledge to gain a competitive advantage. Organizations of the 21st century have to use the latest information technology and methodologies that can enable them to be cost effective, faster, flexible, and more competitive. Despite the growing interest in learning organizations, there are knowledge gaps in understanding about how to exploit technologies to create a suitable framework for learning organization. Our chapter attempts to suggest a framework for building learning organizations and shows the use of systemic approach to implement our proposed framework to create learning organizations.


2012 ◽  
Vol 4 (1) ◽  
pp. 45-56
Author(s):  
Stephen N. M. Nzuve ◽  
Edith A. Omolo

The objective of the study was to investigate the extent of the practice of the learning organization within the Kenyan commercial banks and determine the relationship between the aforementioned practice with organizational performance. The study adopted a descriptive survey design. It was a census survey comprising all the 43 banks licensed to operate in Kenya under the banking Act. The sample frame included all the commercial banks listed in the Central Bank of Kenya website. The 43 banks were further divided into 3 tiers based on profitability for the year 2008 as indicated in the Banking Survey 2009. Primary data was collected using a structured questionnaire while secondary data regarding organizational performance was obtained from the banking survey 2009. The data collected was analysed using descriptive statistics in terms of frequency and percentage tabulations, cross tabulations and Pearson’s correlation coefficient to determine the relationship between the practice of the learning organization and organizational performance. The study established that most Kenyan commercial banks had to a large extent adopted the following practices adopted by most organizations: development of information systems designed to inform and empower, formative accounting control, learning approach to strategy development, participative policy making, reward flexibility and supportive leadership. The practices least adopted were the ones involved in enabling structures, creating a learning climate and boundary workers as environmental scanners. Findings indicate that there is an inverse relationship between the practice of the learning organization and organizational performance. This would suggest that there are other factors that have to be taken into account to determine and explain this discrepancy, hence the need for further study. In conclusion, the study established that two thirds of the Kenyan banks had adopted the practices of the learning institution. The study also indicates that there is a tendency for Kenyan commercial banks to focus on certain aspects of the learning organization instead of seeing the whole picture and focusing on the organization as a dynamic entity. Interest in the learning organization has been stimulated by the need to attain sustainable competitive advantage The researcher recommends that the Kenyan commercial banks should embrace more systematic, definite and concrete steps towards adopting a learning culture, in order to survive the onslaught of competitive forces in the global market. The study suggests further investigation into whether the practices were adopted as part of a systematic strategy to develop the banks as learning organizations or whether they were simply adopted on an ad hoc basis for purposes of expediency and organizational survival. Key words: learning organization, organizational learning culture, performance indicators, sustainable competitive advantage, global business environment.


2011 ◽  
Vol 17 (61) ◽  
pp. 1
Author(s):  
سعد العنزي ◽  
مصطفى اسماعيل

To maintain a sustained competitive position in the contemporary environment of  knowledge  economy,  organizations  as an open social systems must have an ability to learn and know  how to adapt to rapid changes  in a proper fashion so that organizational objectives will be achieved efficiently and effectively.  A multilevel approach is adopted proposing that organizational learning suffers from the lack of interest about the strategic competitive performance of the organization. This remains implicit almost in all models of organizational learning and there is little focus on how learning organizations achieve sustainable competitive advantage . A dynamic model that captures the strategic nature of organizational learning is the competitive learning organization . This type of organizations approach sustainable competitive learning by reshaping their strategy, structure, and culture for growth to be attained continuously at the individual and groups(micro), integrative network (meso), organization and interorganizational (macro) levels .Learning by itself is not enough to attain a sustainable competitive advantage. Rather, the most important thing is that how best to focus the learning on the most prominent forces resulted from changes and fluctuations in the competitive environment .  


2016 ◽  
Vol 2 (2) ◽  
pp. 37 ◽  
Author(s):  
Wael Omran Aly

<p class="1"><span lang="EN-US">An organization’s capability to learn and convey that learning into action quickly, is the supreme competitive advantage. The learning organization is the structure that eases the realization of such competitive advantage, it empowers employees, it deepens and enhances the customer experience and cooperation with main business partners and eventually improves business</span><span lang="EN-US"> performance. </span><span lang="EN-US">Organizational learning is considered as the suitable process to develop knowledge resources and capabilities/core competencies (human capital, social capital and organizational capital) that engender ongoing values; which in turn yield persistence superior performance; which lead to sustainable competitive advantage within the context of the strategic management. </span></p><p class="1"><span lang="EN-US">Then, the learning organization provide the necessary organic structure involving the necessary disciplines, principles and policies; according to which the organizational learning process had to take place - in the light of the environmental surroundings- to equip the human resources with the updating knowledge, innovative capabilities, behaviors and culture representing the convenient intellectual capital to produce ongoing value stream. Such value stream deems as a sustainable competitive advantage for such organization.</span></p><p class="1"><span lang="EN-US">This paper, therefore, explores, discusses and analyzes the integrated role of Learning organization (as a structural entity) and the organizational learning (as an intrinsic know-how process) that takes place within such context; in helping firms working in the service sector in Egypt- whether they are public or private enterprises-</span><span lang="EN-US">to achieve sustainable competitive advantage, </span><span lang="EN-US">as the service sector in Egypt is almost the biggest and fastest-growing economic sector and represents almost 51 % of GDP. Whereby it embodies the locomotive of development for a developing country as Egypt.</span></p><!--EndFragment--> ompetitive advantage, <span lang="EN-US">as the service sector in Egypt is almost the biggest and fastest-growing economic sector and represents almost 51 % of GDP. Whereby it embodies the locomotive of development for a developing country as Egypt.</span><p> </p>


2014 ◽  
Vol 6 (2) ◽  
Author(s):  
Alberto Gomez Torres ◽  
Oriana S. Matinez Palomino

El presente articulo constituye una revisión bibliogrifica, cuyo objetivo fue identificar las necesidades de innovación en las organizaciones en un contexto lleno de incertidumbre y cambios acelerados. La metodologia consistió, inicialmente, en una revisión de la teoria y el disefio organizacional, para luego establecer las necesidades de cambio requeridas por una organización que aprende. A partir de esto, se plantea la necesidad de identificar y generar oportunidades de innovación en los conocimientos que se presentan dentro y fuera de la organización. El resultado obtenido fue la construcción de un Modelo Conceptual de la Gestión del Conocimiento. El trabajo se cierra con una discusión en la que se asume a la gestión del conocimiento como una herramienta para la innovación y el cambio incremental en las organizaciones. Se concluyó que las organizaciones deben favorecer la acción innovadora y entenderla como fuente de ventajas competitivas sostenibles ante las condiciones y requerimientos de los entornos socioeconómicos del mundo actual. ABSTRACTThis paper is a literature review, which aims to identify, from an analytical perspective, the need for innovation in organizations, arising from a full of uncertainty and rapidly changing context. The methodology consisted of a review of the theory and organizational design to establish needs change requiring a learning organization, then identify opportunities for innovation in the knowledge that flow inside and outside the organization. It closes with a discussion in which it is presented to the management of knowledge as a tool for innovation and incremental change in organizations. The result was the construction of a Conceptual Model of Knowledge Management. It concludes by identifying the needs of organizational structures in a planned, supportive of innovative action and preponderates as a source of sustainable competitive advantage, to know and understand the conditions and requirements of socio-economic environments of today.


2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries


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