Understanding sport event volunteers’ continuance intention: An environmental psychology approach

2020 ◽  
Vol 23 (4) ◽  
pp. 615-625 ◽  
Author(s):  
Heetae Cho ◽  
Chunxiao Li ◽  
Yandan Wu
2015 ◽  
Vol 15 (1) ◽  
pp. 77-92 ◽  
Author(s):  
Shannon Kerwin ◽  
Stacy Warner ◽  
Matthew Walker ◽  
Julie Stevens

2004 ◽  
Vol 9 (1) ◽  
pp. 73-89 ◽  
Author(s):  
GRAHAM CUSKELLY ◽  
CHRISTOPHER AULD ◽  
MAUREEN HARRINGTON ◽  
DENIS COLEMAN

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.


2018 ◽  
Vol 9 (3) ◽  
pp. 316-331 ◽  
Author(s):  
Kirstin Hallmann ◽  
Paul Downward ◽  
Geoff Dickson

Purpose Given the increasing demands placed on a sport event workforce in servicing the needs of spectators, to attract and recruit volunteers to the industry, it is important for sport event managers to know what is driving how much time volunteers allocate to an event. The purpose of this paper is to investigate the individual and macro-level factors influencing the allocation of time to volunteer at sport events. Design/methodology/approach Survey data were collected from volunteers at 25 sport events (n=2,303). Multi-level modelling was used to identify common effects controlling for event differences. Findings Male gender significantly influences time allocated to an event at the individual level. At the macro-level, the number of local inhabitants has a significant negative effect whereas the status of an international event and duration contribute positively to time allocation. Research limitations/implications The results provide clear evidence that macro-level variables can stimulate interest in event volunteering opportunities. Originality/value This paper uses a multi-level approach to assess the influence of micro- and macro-level variables on time allocation by sport event volunteers. Using this approach, event heterogeneity can be controlled.


2017 ◽  
Vol 8 (3) ◽  
pp. 308-323 ◽  
Author(s):  
Kirstin Hallmann ◽  
Anita Zehrer

Purpose The purpose of this paper is to investigate the potential interrelationship between different types of volunteer involvement (event involvement and community involvement) and their impact on the behavioural intentions of different types of events. Design/methodology/approach By means of a survey, data from an one-off sport event (n=316), including volunteer tourists, and from annual sport events (n=278) in Germany were collected. Structural equation modelling was employed for data analysis. Findings Findings show that event involvement and community involvement are significantly correlated. Both influence future behavioural intentions for one-off events. But only event involvement and not community involvement influences behavioural intentions for annual events. Research limitations/implications The findings are underpinning the rationale of social identity theory from a theoretical perspective. Practical implications Volunteer managers learn that not only the volunteers’ involvement with event organisations, but also with the community (i.e. hosting destination) seems to be a key contributor of behavioural intentions and should therefore be fostered during the recruitment process and prior to the event. Originality/value This study is the first to compare involvement with two objects for different types of events. Therefore, this study adds to the rare literature looking at different event types in which an individual can volunteer.


2016 ◽  
Vol 30 (4) ◽  
pp. 453-469 ◽  
Author(s):  
Kristen Rogalsky ◽  
Alison Doherty ◽  
Kyle F. Paradis

The present study tested a theoretical model of the correlates of role ambiguity of major sport event volunteers. The sample consisted of 328 volunteers involved with the 2012 Ontario Summer Games. Participants completed an online questionnaire post-Games that included measures of role ambiguity, role difficulty, training, supervision, effort, performance, role satisfaction, overall satisfaction with the Games, and future volunteer intentions. The findings provide support for a multidimensional model of role ambiguity, consisting of performance outcome ambiguity and means-ends/scope ambiguity in this context. A final model indicated that perceived effective supervision was inversely associated with both dimensions of ambiguity, and they differentially predicted role effort, performance, and role satisfaction. Role performance and role satisfaction predicted overall satisfaction with the Games experience, which was significantly associated with future intentions to volunteer. Implications for sport event volunteer management and suggestions for future research are discussed.


2020 ◽  
Vol 24 (4) ◽  
pp. 463-479
Author(s):  
Eunjung Kim ◽  
Graham Cuskelly ◽  
Liz Fredline

This study investigated sport event volunteer motivation and psychological contract (PC) with regard to the relationship between PC fulfilment, satisfaction, and future behavioral intention. Motivation-based volunteer subgroups based on cluster analysis were compared regarding their expectations and experiences of PC types as well as their overall satisfaction and future behavioral intention in a pre- and posttest study. The gap between expectations and experiences of PC types (PC fulfilment by gap: PCFg), and second, experience (satisfaction) of PC types (PC fulfilment by experience: PCFe) were tested using regression analysis to investigate the impact of PC fulfilment on satisfaction and future behavioral intention. The analysis was conducted on a sample of 261 sport event volunteers from three sport events in southeast Queensland, Australia. Among this volunteer sample, ideological PC was considered as the most important PC type overall, but different motivations were associated with different PC preferences. Volunteers who had different motivations had varying experiences of PC types, overall satisfaction, and intention to continue volunteering. PCFe was highly related to overall satisfaction and future behavioral intention and was found to be a better predictor of volunteer satisfaction than PCFg. This study provides important theoretical and practical implications for sport event volunteerism approached from the perspective of PC types and motivations.


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