Event and community involvement of sport event volunteers

2017 ◽  
Vol 8 (3) ◽  
pp. 308-323 ◽  
Author(s):  
Kirstin Hallmann ◽  
Anita Zehrer
Keyword(s):  
Social Identity Theory ◽  
Community Involvement ◽  
Structural Equation ◽  
Theoretical Perspective ◽  
Sport Event ◽  
Content Type ◽  
Behavioural Intentions ◽  
Different Types ◽  
Sport Events ◽  
Sport Event Volunteers

Purpose The purpose of this paper is to investigate the potential interrelationship between different types of volunteer involvement (event involvement and community involvement) and their impact on the behavioural intentions of different types of events. Design/methodology/approach By means of a survey, data from an one-off sport event (n=316), including volunteer tourists, and from annual sport events (n=278) in Germany were collected. Structural equation modelling was employed for data analysis. Findings Findings show that event involvement and community involvement are significantly correlated. Both influence future behavioural intentions for one-off events. But only event involvement and not community involvement influences behavioural intentions for annual events. Research limitations/implications The findings are underpinning the rationale of social identity theory from a theoretical perspective. Practical implications Volunteer managers learn that not only the volunteers’ involvement with event organisations, but also with the community (i.e. hosting destination) seems to be a key contributor of behavioural intentions and should therefore be fostered during the recruitment process and prior to the event. Originality/value This study is the first to compare involvement with two objects for different types of events. Therefore, this study adds to the rare literature looking at different event types in which an individual can volunteer.

Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent
Keyword(s):  
Behavioral Intentions ◽  
Sport Participation ◽  
Community Members ◽  
Sport Event ◽  
Content Type ◽  
The Future ◽  
Sport Events ◽  
First Time ◽  
Sport Event Volunteers ◽  
The Relationship

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

Sport events as experiencescapes: the spectator's perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kirstin Hallmann ◽  
Anita Zehrer ◽  
Julia Rietz
Keyword(s):  
Structural Equation ◽  
Factor Loading ◽  
Ice Hockey ◽  
Equation Modeling ◽  
Table Tennis ◽  
Sport Event ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Revisit Intention ◽  
Sport Events

PurposeCombining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. This study aims to analyze the interdependence of perceived experiences and revisit intention across three events.Design/methodology/approachUsing a survey, data (n = 986) were collected from spectators at the ice hockey world championships, the table tennis world championships and motorsport events (e.g. German-touring car championship). Entertainment, esthetics, escapism and education served as dimensions defining the experience at sport events and their association with revisit intention. The models were tested using confirmatory factor analyses and structural equation modeling.FindingsThe four dimensions of experience were confirmed. Yet, they differ across the three sport events. For instance, whereas entertainment loaded highest on experience for all events, education had the second-highest factor loading for the table tennis event and esthetics for the ice hockey and motorsports events.Practical implicationsSport event marketers must understand spectators' experiences and the influence on post-consumption behavior. For motorsports, the promotional material should emphasize the esthetics of an experience, for ice hockey the entertainment, and for table tennis education is at the core of the experience.Originality/valueThis study employed the four realms of experience to a sport event setting, which is new. The results suggested that the three sport events provide distinct experiencescapes for the spectators.

scholarly journals Factors influencing time allocation of sport event volunteers

2018 ◽  
Vol 9 (3) ◽  
pp. 316-331 ◽  
Author(s):  
Kirstin Hallmann ◽  
Paul Downward ◽  
Geoff Dickson
Keyword(s):  
Time Allocation ◽  
Macro Level ◽  
Sport Event ◽  
Content Type ◽  
Individual Level ◽  
Factors Influencing ◽  
Multi Level ◽  
Sport Events ◽  
The Individual ◽  
Sport Event Volunteers

Purpose Given the increasing demands placed on a sport event workforce in servicing the needs of spectators, to attract and recruit volunteers to the industry, it is important for sport event managers to know what is driving how much time volunteers allocate to an event. The purpose of this paper is to investigate the individual and macro-level factors influencing the allocation of time to volunteer at sport events. Design/methodology/approach Survey data were collected from volunteers at 25 sport events (n=2,303). Multi-level modelling was used to identify common effects controlling for event differences. Findings Male gender significantly influences time allocated to an event at the individual level. At the macro-level, the number of local inhabitants has a significant negative effect whereas the status of an international event and duration contribute positively to time allocation. Research limitations/implications The results provide clear evidence that macro-level variables can stimulate interest in event volunteering opportunities. Originality/value This paper uses a multi-level approach to assess the influence of micro- and macro-level variables on time allocation by sport event volunteers. Using this approach, event heterogeneity can be controlled.

Understanding motives for attending charity sport events in Thailand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Supawat Meeprom ◽  
Warapon Dansiri
Keyword(s):  
Social Identity Theory ◽  
Theoretical Background ◽  
The Body ◽  
Sport Event ◽  
Content Type ◽  
Event Identification ◽  
Mediating Role ◽  
Special Events ◽  
Sport Events

Purpose This study aims to examine the effects of motives for attending charity sport events on perceptions of self-congruity and charity sport event identification. It also examined the mediating role of self-congruity on the relationships between motives for attending charity sport events and charity sport event identification. Design/methodology/approach Data were collected through an online self-administered survey of 330 participants who had attended charity sport events in Thailand. A series of multiple regressions and the PROCESS macro method were used for analysing direct and indirect effects. Findings The results clearly indicated that physical and charitable motives had a significant impact on event identification. While physical, social and charitable motives had an impact on self-congruity, self-congruity had a greater impact on event identification. The role of self-congruity, meanwhile, mediated the relationship between physical, social, enjoyment and charitable motives and the event identification. Research limitations/implications The results of this study contribute to the extension of the body of knowledge, especially in regard to special events and charitable foundations where the proposed relationships have yet to be studied. Originality/value Using the social identity theory as a theoretical background, the study adds to the comprehensive understanding of social and psychological motives to build an identity and enhance a strong sense of identification and belonging to a charity sport event.

scholarly journals The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeeshan Ahmed Bhatti ◽  
Ghulam Ali Arain ◽  
Hina Mahboob Yasin ◽  
Muhammad Asif Khan ◽  
Muhammad Shakaib Akram
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Theoretical Perspective ◽  
Social Groups ◽  
Social Activity ◽  
Past Research ◽  
Social Identification ◽  
Content Type ◽  
Activity Integration

PurposeDrawing on social identity theory and prosocial behaviour research, this study explores how people's integration of their offline and online social activities through Facebook cultivates their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators.Design/methodology/approachBased on social identity theory (SIT) literature, community citizenship behaviour and offline-online social activity integration through Facebook, we developed a conceptual model, which was empirically tested using data from 308 Facebook usersFindingsThe results confirm that the participants' offline-online social activity integration via Facebook is positively linked to their FCB. Further, the integration of offline and online social activity through Facebook positively affects how a person identifies with their offline and online social groups, which in turn causes them to display FCB. In addition, offline/online social identification mediates the integration – FCB relation.Practical implicationsIn practice, it is interesting to see people's tendency towards altruistic behaviours within groups they like to associate themselves with. Those who share their Facebook network with their offline friends can use such network to seek help and support.Originality/valueFrom a theoretical perspective, unlike past research, this study examines how individuals' offline-online social activity integration via Facebook helps them associate with groups. In addition, this study investigates social identification from an offline and online perspective.

Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort

2018 ◽  
Vol 30 (2) ◽  
pp. 438-459
Author(s):  
Matti J. Haverila ◽  
Kai Christian Haverila
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
A Priori ◽  
Equation Modeling ◽  
Marketing Practice ◽  
Content Type ◽  
Ski Resort ◽  
Different Types ◽  
Managerial Implications ◽  
Satisfaction Model

Purpose Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength and significance of the path coefficients in a customer satisfaction model consisting of various customer-centric measures for different types of ski resort customer (i.e. day, weekend and ski holiday visitors as well as season pass holders) in a ski resort in Canada. Design/methodology/approach The results were analyzed using the partial least squares structural equation modeling approach for the four different types ski resort visitors. Findings There appeared to differences in the strength and significance in the customer satisfaction model relationships for the four types of ski resort visitors indicating that the a priori managerial classification of the ski resort visitors is warranted. Originality/value The research pinpoints differences in the strength and significance in the relationships between customer-centric measures for four different types ski resort visitors, i.e. day, weekend and ski holiday visitors as well as season pass holders, which have significant managerial implications for the marketing practice of the ski resort.

Effects of mood states and team identification on pricing in the secondary ticket market

2017 ◽  
Vol 7 (3) ◽  
pp. 276-292
Author(s):  
Khalid Ballouli ◽  
Jason Reese ◽  
Brandon Brown
Keyword(s):  
Consumer Behavior ◽  
Social Identity Theory ◽  
Affective Response ◽  
Endowment Effect ◽  
Mood States ◽  
Team Identification ◽  
Content Type ◽  
Fan Identification ◽  
Sport Consumer Behavior ◽  
Sport Events

Purpose Although current literature offers support for understanding sport consumer behavior from psychological and sociological perspectives, there is a lack of research that examines the effect of one’s emotional response to team outcomes on subsequent economic decisions. The purpose of this paper is to bridge this gap by studying how emotional responses to sport events moderate a typical endowment bias in the secondary ticket market. Design/methodology/approach This research comprised a 3×2×2 between-participants design with emotional state (positive, negative, and neutral), role (seller, buyer), and fan identification (high, low) as the three factors. Prospect theory and social identity theory guided hypothesis development whereby it was proposed that, depending on the affective response of study participants to positive, negative, or neutral publicity concerning the team, team identification would impact the transaction function (buyers vs sellers) on price values for tickets to a future event. Findings Findings revealed an interaction effect of emotions and team identification on the endowment effect to the extent that bargaining gaps between sellers and buyers increased or decreased depending on mood states and levels of identification with the team. Originality/value This study adds to the literature on emotions and the key role they play in effecting pricing decisions and consumer behavior, especially given fan identification is such a significant area of study with numerous implications for sport business and management.

scholarly journals Gender as moderator of the influence of tourists’ risk perception on destination image and visit intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rita Rosa Carballo ◽  
Carmelo Javier León ◽  
María Magdalena Carballo
Keyword(s):  
Gender Differences ◽  
Risk Perception ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Group Analysis ◽  
Destination Image ◽  
Content Type ◽  
Behavioural Intentions ◽  
Consumption Decisions ◽  
The Impact

Purpose This paper aims to study the influence of gender on the theoretical and empirical relationships between tourists’ risk perceptions and both destination image and behavioural intentions. Design/methodology/approach An empirical study was carried out with potential tourists at home in Germany and the UK considering travelling to Spain, Egypt, Morocco, Brazil, Colombia and Indonesia. Data were analysed using structural equation modelling with multi-group analysis. Findings Results show that gender moderates the theoretical relationships between risk perception and both destination image and behavioural intentions. Risk perception is higher for women than for men and depends on the type of risks and the characteristics of the destination. Women are more likely than men to reduce their visit to a destination whenever there is an increase in their risk perceptions. However, the influence of risk perception on destination image is higher for men than for women. Thus, results prove there are significant gender differences in the theoretical relationships between risk perceptions and destination image and visiting intentions. Originality/value This paper provides new evidence on the gender differences in risk perceptions in tourism and their impact on destination image and visiting intentions, showing that whenever there are higher risks at a tourist destination women do change more than men their behavioural intentions. The results are useful for designing risk management and promotion policies at destinations that avoid the masculinisation bias, thereby considering the impact of gender differences on travel behaviour and consumption decisions.

Investigating microblogging addiction tendency through the lens of uses and gratifications theory

2018 ◽  
Vol 28 (5) ◽  
pp. 1228-1252 ◽  
Author(s):  
Qian Li ◽  
Xunhua Guo ◽  
Xue Bai ◽  
Wei Xu
Keyword(s):  
Causal Relationship ◽  
Uses And Gratifications ◽  
Theoretical Perspective ◽  
Research Model ◽  
Negative Consequences ◽  
Psychological Outcome ◽  
Content Type ◽  
Different Types ◽  
Key Drivers ◽  
Practical Implications

Purpose Considering the popularity and addictive attributes of microblogging, the purpose of this paper is to explore the key drivers of the microblogging addiction tendency, and to investigate the causal relationship between microblogging usage and addiction tendency through the lens of the uses and gratifications (U&G) theory. Design/methodology/approach By extending the U&G theory to accommodate the negative consequences of gratification, a research model that explains the relationships among microblogging use, gratification and addiction tendency was developed and empirically examined based on the data collected from 520 microblogging users in China. Findings The results showed that different types of microblogging use lead to different categories of gratification to different extents, while different categories of gratification play different roles in determining the level of addiction tendency. Specifically, the effect of content gratification on addiction is marginal, while social gratification has significant effects on all dimensions of addiction tendency. Originality/value The present study has both theoretical and practical implications. From a theoretical perspective, unlike many previous studies applied the U&G theory to explore the positive outcomes of media uses, this paper extends the U&G by including addiction tendency as a negative psychological outcome of U&G., resulting a research framework (use-gratification-addiction framework). Meanwhile, this paper contributes to the extending literature by examining the constructs of U&G at a granular level and investigated the causal relationship between “uses” and “gratifications.”

Workplace bullying and turnover intentions of nurses: the multi-theoretic perspective of underlying mechanisms in higher-order moderated-serial-mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Faqir Sajjad Ul Hassan ◽  
Malik Ikramullah ◽  
Muhammad Zahid Iqbal
Keyword(s):  
Psychological Contract ◽  
Structural Equation ◽  
Workplace Bullying ◽  
Turnover Intentions ◽  
Theoretical Perspective ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
District Hospitals ◽  
Serial Mediation

PurposeThis study examines the relationship between workplace bullying (WPB) and the turnover intentions (TIs) of nurses, both directly and indirectly, i.e. through serial mediation of psychological contract violation (PCV) and poor employee wellbeing (EWB). And that with the moderating effect of servant leadership (SL) on its final path to TIs of nurses.Design/methodology/approachA total of 285 nurses voluntarily participated in the survey through convenient sampling from 13 different district hospitals. The authors performed partial least squares structural equation modeling (PLS-SEM) to test the study's measurement and structural models.FindingsOverall, results indicated 62% prevalence rate of WPB and TIs of nurses had 67% variance explained by the exogenous factors. Workplace bullying was found to have direct as well as indirect relationship with TIs of nurses. For the latter, PCV and poor EWB were found to have partially mediated, both singly and serially. The moderating effect of SL on the serial mediation pathway was negative and significant.Originality/valueDrawing on a tripartite theoretical perspective, this study illuminates the mechanism underlying WPB-TIs relationship with an advanced multivariate statistical technique in the nursing work setting in a developing country.

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